Master of Science Digital Marketing
Awarded by: Robert Gordon University, UK
The MSc Digital Marketing will develop and enhance knowledge, skills and understanding of tools and techniques, and the ability to design, implement and evaluate digital-marketing strategies and campaigns. Contemporary modern society is increasingly described as being ‘post-digital' in nature, where technology integrates and influences every aspect of our lives.
The course examines strategic concepts and frameworks alongside the skills and knowledge required to deliver a range of digital media. The course is delivered by both academic staff and digital-marketing practitioners, with students working on real campaigns in collaboration with relevant businesses.
The course aims to develop professional skills, knowledge and awareness of digital-marketing issues, thus enabling graduates to design, deliver and evaluate digital-marketing strategies and campaigns. The course encourages students to contextualise their learning within professional practice through collaborations with industry and live projects, facilitating deep learning, portfolio development and stronger links with industry
Assessment Methods
Written assignments, presentation and research project
Why Robert Gordon University
- Career-Driven Education Ranked among the top UK universities for graduate employability—1st in Scotland and 2nd in the UK (QS Graduate Employability Rankings 2022)
- Industry-Aligned Programmes Courses designed with healthcare partners to ensure real-world relevance and immediate workplace impact
- Global Recognition UK-accredited degrees benchmarked to SCQF Level 11
- Student Satisfaction & Support Top 10 in the UK for student and 3rd in Scotland for student support (Guardian University Guide 2024)
- Flexible Learning Blended delivery formats ideal for working professionals—study locally, earn globally
- Inclusive & Diverse Join a global learning community with students from over 150 countries
Graduation
Students who successfully complete the programme will be awarded the Master of Science in Digital Marketing by Robert Gordon University.
Graduation Outcomes
- Meet the development needs of graduates and professionals in communications and marketing who wish to develop the technical skills and knowledge required in the context of an increasingly digital marketplace
- Meet the development needs of individuals with technical expertise who would like to enhance their understanding of marketing, management, public relations and communication strategy
• Search Marketing
• Digital Marketing Strategy
• Digital Production Tools and Techniques
• Social Media Marketing
• Marketing Analytics
• Professional Skills Enhancement
• Methods, Metrics and Analytics
• Research Project
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 20 (tutorial)
Click here to download profiles of lecturers.
Duration & Intakes
| Blended | ||
| Duration | Commencement | Completion |
| 12 months (Full-Time) | ||
| May 2026 | May 2027 | |
| September 2026 | September 2027 | |
|
Blended |
||
| Duration | Commencement | Completion |
| 12 months (Part-Time) | May 2026 | May 2027 |
| September 2026 | September 2027 | |
Fees & Structure
| Structure | Tuition Fees (inclusive of 9% GST) | Non-Tuition Fees (inclusive of 9% GST) |
| Full-time | S$22,890 | S$700.00 - S$1,700.00 |
| Part-time |
Application fees: S$163.50
Note:
# All application fees are non-refundable.
# All fees quoted are inclusive of GST at the prevailing rate.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
#Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
#Non-tuition fees for international students may vary.
#Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.
Entry Requirements
Applicants must be at least 19 years of age
An undergraduate honours degree
OR
Mature Candidates 30 years and above with 8 years of relevant work experience
OR
Equivalent*
*Equivalent overseas qualifications and Recognition/Accreditation of Prior Experiential Learning (including consideration of professional qualifications) are considered on an individual basis.
Note:
- Applicants gaining entry via Recognition of Prior Experiential Learning may be exempted for up to 90 credits (for entry to the MSc Stage).
- Applicants are not normally required to be interviewed for entry to the course. An interview may be used as part of the process for evaluating entry on the basis of Recognition of Prior Experiential Learning
- All applications are subject to the University’s approval
English Language Requirements
English Language requirements are completion of an undergraduate degree in English
OR
IELTS (or acceptable equivalent test) with a score of 6.0 overall, with no component lower than 5.5)
OR
At least a Grade C6 in English at GCE 'O' Level
OR
MDIS Professional Certificate in English (PCIE)
OR
Pass the MDIS English Placement Test
OR
Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English
OR
Equivalent
Financial Assistance Scheme
Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.
Study Loans
| Organisation | Contact Number | Website |
| TCC Limited | +65 - 6319 3700 | http://www.tcc.org.sg |
| DBS Bank | 1800 111 1111 | http://www.dbs.com.sg |
| Maybank | 1800 629 2265 | http://www.maybank2u.com.sg |
0% INTEREST CREDIT CARD INSTALMENT PLANS
For All Programmes (Available in 6 or 12 months)
| Organisation | Contact Number | Website |
| Standard Chartered Bank | 1800 747 7000 | http://www.standardchartered.com.sg |
| Maybank | 1800 968 2265 | http://www.maybank.com.sg |
| UOB | 1800 226 6121 | http://www.uob.com.sg |
| OCBC | 1800 363 3333 | http://www.ocbc.com.sg |
| DBS | 1800 111 1111 | http://www.dbs.com |
| POSB | 1800 339 6666 | http://www.posb.com.sg |
Duration & Intakes
| Blended | ||
| Duration | Commencement | Completion |
| 12 months (Full-Time) | ||
| May 2026 | May 2027 | |
| September 2026 | September 2027 | |
Fees & Structure
| Structure | Tuition Fees (inclusive of 9% GST) | Non-Tuition Fees (inclusive of 9% GST) |
| Full-time | S$26,705 | S$700.00 - S$1,700.00 |
Application fees: S$490.50
Note:
# All application fees are non-refundable.
# All fees quoted are inclusive of GST at the prevailing rate.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
#Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
#Non-tuition fees for international students may vary.
#Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.
Entry Requirements
Applicants must be at least 19 years of age
An undergraduate honours degree
OR
Mature Candidates 30 years and above with 8 years of relevant work experience
OR
Equivalent*
*Equivalent overseas qualifications and Recognition/Accreditation of Prior Experiential Learning (including consideration of professional qualifications) are considered on an individual basis.
Note:
- Applicants gaining entry via Recognition of Prior Experiential Learning may be exempted for up to 90 credits (for entry to the MSc Stage).
- Applicants are not normally required to be interviewed for entry to the course. An interview may be used as part of the process for evaluating entry on the basis of Recognition of Prior Experiential Learning
- All applications are subject to the University’s approval
English Language Requirements
English Language requirements are completion of an undergraduate degree in English
OR
IELTS (or acceptable equivalent test) with a score of 6.0 overall, with no component lower than 5.5)
OR
At least a Grade C6 in English at GCE 'O' Level
OR
MDIS Professional Certificate in English (PCIE)
OR
Pass the MDIS English Placement Test
OR
Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English
OR
Equivalent
Student Pass Application
International students are required to apply for a student pass if he/she wishes to study full-time in Singapore. Please click here for detailed information.
For any programme enquiries, please contact our friendly consultants:
Office: 6247 9111 (Mon - Fri) | Email: etc@mdis.edu.sg
Quick Information
Duration of Course
Full-time: 12 Months
Part-time: 12 months
Mode of Delivery
Blended
Award
MASTERS
Commencement Dates
Full-time Programme
May 2026
September 2026
Part-time Programme
May 2026
September 2026
Contact Details
Local students:
+65 6247 9111
International students:
Main Hotline:
+65 6278 8000
+65 6796 7005
+65 6796 7009
NORTH ASIA
- Greater China:
+86 139 1175 8357 (Beijing)
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SOUTH EAST ASIA
- Vietnam:
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+65 8779 6040 - Myanmar / Thailand:
+65 8779 6040 / +959 793 920 950 - Malaysia:
+65 9814 2969
SOUTH / CENTRAL ASIA
- India:
+65 8424 9644 / +91 9884 047 382 - Sri Lanka / Bangladesh:
+65 8424 9644 - Russia / Central Asia:
+65 9687 6012