The MSc Digital Marketing will develop and enhance knowledge, skills and understanding of tools and techniques, and the ability to design, implement and evaluate digital-marketing strategies and campaigns. Contemporary modern society is increasingly described as being ‘post-digital' in nature, where technology integrates and influences every aspect of our lives. 
The course examines strategic concepts and frameworks alongside the skills and knowledge required to deliver a range of digital media. The course is delivered by both academic staff and digital-marketing practitioners, with students working on real campaigns in collaboration with relevant businesses.
The course aims to develop professional skills, knowledge and awareness of digital-marketing issues, thus enabling graduates to design, deliver and evaluate digital-marketing strategies and campaigns. The course encourages students to contextualise their learning within professional practice through collaborations with industry and live projects, facilitating deep learning, portfolio development and stronger links with industry

Assessment Methods

Written assignments, presentation and research project 

Why Robert Gordon University

  • Career-Driven Education Ranked among the top UK universities for graduate employability—1st in Scotland and 2nd in the UK (QS Graduate Employability Rankings 2022) 
  • Industry-Aligned Programmes Courses designed with healthcare partners to ensure real-world relevance and immediate workplace impact
  • Global Recognition UK-accredited degrees benchmarked to SCQF Level 11 
  • Student Satisfaction & Support Top 10 in the UK for student and 3rd in Scotland for student support (Guardian University Guide 2024)
  • Flexible Learning Blended delivery formats ideal for working professionals—study locally, earn globally
  • Inclusive & Diverse Join a global learning community with students from over 150 countries

Graduation

Students who successfully complete the programme will be awarded the Master of Science in Digital Marketing by Robert Gordon University.

Graduation Outcomes

  • Meet the development needs of graduates and professionals in communications and marketing who wish to develop the technical skills and knowledge required in the context of an increasingly digital marketplace
     
  • Meet the development needs of individuals with technical expertise who would like to enhance their understanding of marketing, management, public relations and communication strategy

•    Search Marketing

•    Digital Marketing Strategy

•    Digital Production Tools and Techniques

•    Social Media Marketing

•    Marketing Analytics

•    Professional Skills Enhancement

•    Methods, Metrics and Analytics

•    Research Project

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 20 (tutorial)

Click here to download profiles of lecturers.

 

Duration & Intakes

Blended
Duration  Commencement  Completion
12 months (Full-Time)
May 2026 May 2027
September 2026 September 2027

 

Blended

Duration  Commencement  Completion
12 months (Part-Time) May 2026 May 2027
September 2026 September 2027

Fees & Structure

Structure Tuition Fees (inclusive of 9% GST) Non-Tuition Fees (inclusive of 9% GST)
Full-time S$22,890 S$700.00 - S$1,700.00
Part-time

Application fees: S$163.50

Note:
# All application fees are non-refundable.
All fees quoted are inclusive of GST at the prevailing rate.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
#Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
#Non-tuition fees for international students may vary.
#Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

Entry Requirements

Applicants must be at least 19 years of age

An undergraduate honours degree

OR

Mature Candidates 30 years and above with 8 years of relevant work experience

OR

Equivalent*

*Equivalent overseas qualifications and Recognition/Accreditation of Prior Experiential Learning (including consideration of professional qualifications) are considered on an individual basis.

Note:

  • Applicants gaining entry via Recognition of Prior Experiential Learning may be exempted for up to 90 credits (for entry to the MSc Stage).
  • Applicants are not normally required to be interviewed for entry to the course. An interview may be used as part of the process for evaluating entry on the basis of Recognition of Prior Experiential Learning
  • All applications are subject to the University’s approval

English Language Requirements

English Language requirements are completion of an undergraduate degree in English

OR

IELTS (or acceptable equivalent test) with a score of 6.0 overall, with no component lower than 5.5) 

OR

At least a Grade C6 in English at GCE 'O' Level 

OR

MDIS Professional Certificate in English (PCIE)

OR

Pass the MDIS English Placement Test

OR

Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English 

OR

Equivalent

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

Study Loans

 Organisation  Contact Number  Website
 TCC Limited  +65 - 6319 3700   http://www.tcc.org.sg
 DBS Bank  1800 111 1111  http://www.dbs.com.sg
 Maybank  1800 629 2265  http://www.maybank2u.com.sg

0% INTEREST CREDIT CARD INSTALMENT PLANS
For All Programmes (Available in 6 or 12 months)

 Organisation  Contact Number  Website
 Standard Chartered Bank  1800 747 7000  http://www.standardchartered.com.sg
 Maybank  1800 968 2265  http://www.maybank.com.sg
 UOB  1800 226 6121  http://www.uob.com.sg
 OCBC  1800 363 3333  http://www.ocbc.com.sg
 DBS  1800 111 1111  http://www.dbs.com
 POSB  1800 339 6666  http://www.posb.com.sg

Duration & Intakes

Blended
Duration  Commencement  Completion
12 months (Full-Time)
May 2026 May 2027
September 2026 September 2027

Fees & Structure

Structure Tuition Fees (inclusive of 9% GST) Non-Tuition Fees (inclusive of 9% GST)
Full-time S$26,705 S$700.00 - S$1,700.00

Application fees: S$490.50

Note:
# All application fees are non-refundable.
All fees quoted are inclusive of GST at the prevailing rate.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
#Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
#Non-tuition fees for international students may vary.
#Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

Entry Requirements

Applicants must be at least 19 years of age

An undergraduate honours degree

OR

Mature Candidates 30 years and above with 8 years of relevant work experience

OR

Equivalent*

*Equivalent overseas qualifications and Recognition/Accreditation of Prior Experiential Learning (including consideration of professional qualifications) are considered on an individual basis.

Note:

  • Applicants gaining entry via Recognition of Prior Experiential Learning may be exempted for up to 90 credits (for entry to the MSc Stage).
  • Applicants are not normally required to be interviewed for entry to the course. An interview may be used as part of the process for evaluating entry on the basis of Recognition of Prior Experiential Learning
  • All applications are subject to the University’s approval

English Language Requirements

English Language requirements are completion of an undergraduate degree in English

OR

IELTS (or acceptable equivalent test) with a score of 6.0 overall, with no component lower than 5.5) 

OR

At least a Grade C6 in English at GCE 'O' Level 

OR

MDIS Professional Certificate in English (PCIE)

OR

Pass the MDIS English Placement Test

OR

Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English 

OR

Equivalent

Student Pass Application

International students are required to apply for a student pass if he/she wishes to study full-time in Singapore. Please click here for detailed information.

For any programme enquiries, please contact our friendly consultants:

Office: 6247 9111 (Mon - Fri) | Email: etc@mdis.edu.sg

Enquiry Form

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Quick Information

Duration of Course
Full-time: 12 Months
Part-time: 12 months

Mode of Delivery
Blended

Award
MASTERS 

Commencement Dates

Full-time Programme
May 2026
September 2026

Part-time Programme
May 2026
September 2026

Contact Details

Local students:

+65 6247 9111

International students:
Main Hotline:

+65 6278 8000

+65 6796 7005

+65 6796 7009

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