30 Oct 2019 7:00pm @ MDIS Campus

Further Tailor your Education in Business

Gain a rigorous and thorough knowledge through our reputable university partners. Through our programmes, you will develop an understanding of the buying patterns and attitudes of consumers as well as gain knowledge of the branding elements to make a brand successful.

Join us at our preview session to learn more about our programmes. Free Admission!

Preview Session Details
Date: 30 October 2019 (Wednesday)
Time: 7.00 PM
Venue:

MDIS Campus
Tropical Breeze, Block D, Level 1
501 Stirling Road, Singapore 148951

Speaker:


Dr Alby Anand Kurian, LLB, MBA, PhD
Senior Lecturer
MDIS Business School

(Free shuttle bus service from Queenstown MRT Station Exit D)

 

Guest Speaker

Dr Alby Anand Kurian is a marketing theorist and writer; he has been featured among thirty marketers from around the world.

Anand Kurian was educated at Bombay Scottish School, St. Xavier’s College and Government Law College, Mumbai. He stood first in his division at the University of Cambridge ISC examination, he outranked IIT, IIM, IIT-IIM and G.S.Medical College students; at law, he topped Moot Courts in the city, the state as well as in the country. His PhD thesis was recommended by two Deans of IIM, Ahmedabad.

He trained in advertising in New York and founded Emphasis. The company has conceived and executed advertising work for multinational majors such as Procter & Gamble, Unilever and Nestle, and for products such as Lays, Ariel and Coca Cola.

He has conceived and developed the twin marketing management concepts of Reality Plus - Neo People and other allied concepts. His recent concept 'Conflict as a Marketing Tool (CAMT)' was published by Knowledge@Wharton and re-published by the Wharton Center for Leadership and Change Management. Kurian’s book, “The Peddler of Soaps”, was on the best-seller list.


For more information, please contact our Programme Consultant:
Mr. Beh Wei Lun   l    Mobile/WhatsApp: 9012 8914   l    DID: 6796 7505  l   weilun_beh@mdis.edu.sg

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