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Creative Writing Skills: Have you ever wondered why some advertisements are appealing to you?

Have you ever wondered why some advertisements are appealing to you? A great amount of emotional thought is required in order to produce a good content that captures the audience heart. Therefore, most creative director often pair with their copywriters to conceptualise in producing an outstanding advertisement. Brand such as; ‘Nike – Just Do It’ and ‘Singapore Airlines – A Great Way to Fly’ are a good examples that showcase their products.

If you are thinking of learning or improving your copywriting skills, why not join our Essentials of Copywriting course! Ultimately, a good advertisement will draw a prospective customer’s attention towards your product, which is the ultimate aim of every business.


Click here to apply now.



Founded in 1956, the Management Development Institute of Singapore (MDIS) is Singapore’s oldest not-for-profit professional institute for lifelong learning. MDIS has two main subsidiaries: Management Development Institute of Singapore Pte Ltd which oversees its Singapore academic operations, and MDIS International Pte Ltd which focuses on MDIS’ globalisation strategy. MDIS offers internationally-accredited courses in Business and Management, Engineering, Fashion, Health and Nursing, Information Technology, Languages and Education, Life Sciences, Media and Communications, Psychology, Tourism and Hospitality Management, and Safety and Environmental Management. These programmes are offered in collaboration with renowned universities in the United Kingdom.

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