Running away from zombies? Eat 4 Dead is made up of five youths, who came from different parts of the world. Setting aside our culture differences, we became closer as we participated and volunteered in the various events organised by the MDIS Business School (MBS) and MDIS Business Club (MBC).

We decided to form a team to participate in the Youth Entrepreneur Competition 2018 (YEC), organised by Singapore Discovery Centre in October 2017 and started conceptualising on our business plan and products for the competition. We received a lot of support from our Advisors who spent a lot of time with us, scrutinising our business proposal and improvising on our ideas.

On 17 January 2018, we received an email, at 1.30pm that, Eat 4 Dead had made it to the finals!

Since the theme for YEC 2018 is Zombie, we adapted the concept from a popular computer game, Left 4 Dead 2.

We differentiated our product into two categories.

(1) Food and Beverage
The look and feel of our food and beverage range will resemble some zombie’s body parts, such as the skull, brain and fingers. These will include skull head pizza, molten brain lava cake, blood bag drinks and, mozzarella sticks.

(2) Merchandises (Printed T-shirts and Tote Bags)
For merchandises, we decided to have T-shirts and tote bags, printed with our very own zombie mascot design.

We look forward to competing with the other teams from different institutions for the finals at the Singapore Discovery Centre on 24th March 2018,

This article is contributed by Miss Rishma Theru, who is a student of Bachelor of Science (Honours) in Business Studies & Finance, awarded by Bangor University (UK).


Founded in 1956, the Management Development Institute of Singapore (MDIS) is Singapore’s oldest not-for-profit professional institute for lifelong learning. MDIS has two main subsidiaries: Management Development Institute of Singapore Pte Ltd which oversees its Singapore academic operations, and MDIS International Pte Ltd which focuses on MDIS’ globalisation strategy. MDIS offers internationally-accredited courses in Business and Management, Engineering, Fashion, Health and Nursing, Information Technology, Languages and Education, Life Sciences, Media and Communications, Psychology, Tourism and Hospitality Management, and Safety and Environmental Management. These programmes are offered in collaboration with renowned universities in the United Kingdom.

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