Bachelor of Science (Hons) in Digital Media (Awarded by the University of the West of England, UK)
About the Course Course Curriculum International Application Local Application
Objectives
This programme is designed for:
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Individuals who are able to demonstrate the ability to propose, plan, use, design and evaluate Multimedia-related projects in a professional manner.
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Individuals who aspire to be designers and developers of digital media who possess the required skills and knowledge in education, graphics design, computer animation, web development, advertising, publishing, broadcasting, and many more.
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Those who seek employment as software engineers designing multimedia applications, in communications and networking, in integrating heterogeneous computer and media components, and in designing and building effective interactive multimedia applications that run over the Internet.
Assessment Methods
Each module will be assessed through a combination of class presentations, discussions, assignments, project work and/or written examinations.
In addition, full- and part-time students must achieve at least 90% and 80% class attendance for each module respectively to be eligible to sit for the examinations.
Graduation
Students who have successfully completed all coursework and examinations will be awarded the Bachelor of Science (Hons) in Digital Media, awarded by the University of the West of England.
 University of the West of England, UK
An introduction to the University
The University of the West of England (UWE) is one of Britain’s largest and most popular new universities with over 30,000 students from over 140 countries and offering an unbeatable student experience. UWE is based in Bristol which is the largest city in the South West of England and is only 190km (a 90 minute journey) from London. Its excellent transport links and international airport makes this historic city a popular destination for international students.
Quality teaching
We are top at teaching, thanks to our talented and committed staff and inspirational speakers. We consistently achieve high assessment results for our teaching, supported by our experts, many of whom are experienced professionals in their specialist field. We also score highly for student satisfaction as was demonstrated in the recent National Student Survey with 83% of our students being satisfied overall.
Fantastic facilities
We’re proud of our top-class teaching and learning facilities which include a 24-hour library (the largest academic library in the South West) as well as 24-hour computing services and virtual learning solutions allowing 24 hour access to lecture notes and teaching materials.
What’s more, our £80million Student Village, state-of-the-art Centre for Sport, inter-campus bus service, contemporary cafes, restaurants and licensed bars and Centre for Performing Arts give you an idea of the rich student life at UWE involves.
Innovative Partnerships
At UWE we believe in the power of partnerships. We are at the hub of some truly dynamic and engaging collaborations that have a real impact on the world around us. UWE has developed an innovative partnership with Hewlett Packard (HP) which includes the development of our new Enterprise Computing degree and a £10million IT infrastructure investment across UWE.
We are committed to building relationships, both nationally and internationally, to create opportunities for our students. Some of our partnerships include educational institutions in India, China, Malaysia and Vietnam.
Collaborative research
UWE leads three out of five iNets – innovation networks designed to drive economic growth – in the South West of England: Biomedicine, Microelectronics and the Environment.
“UWE was one of the biggest winners following the financial outcome of the latest Research Assessment Exercise in 2008. UWE increased its research funding allocation by 122%, one of the biggest increases in the country.”
Employer links
Our innovative powerful partnerships and cross disciplinary thinking enables us to provide an unique student experience while finding solutions to real world issues.
We have some 3,400 interactions with 1,125 business and community organisations. Our partnerships bring together knowledge, experience, networks and facilities to deliver the very best student experience and teaching, while generating solutions to some real world issues.
“UWE was the first University to be granted associate status at CERN, the European Organization for Nuclear Research, who are the world’s largest and most respected for scientific research. Around 60 students have enjoyed placements in Geneva so far.”
Employability success
The employability of our graduates is at the heart of what we do. We’ve taken a long hard look at what employers really want from the graduates they employ and have put in place a whole range of resources and support to help you get the most out of the course and your university experience – all from day one.
93.5% of UWE graduates are employed or doing further study within the first six months of graduation (DLHE Survey 2011) and are the 11th best university for employment performance in England (HESA 2011).
The average starting salary for our computer science and creative technologies graduates in 2010 was £20,073 (2011 DLHE Survey).
91% of our computer science and creative technologies students are employed or doing further study within six months of graduation (2011 DLHE Survey).
Stage 2
Web Design Principles
Students will learn the processes of creating, designing, deploying, and managing effective web solutions for the Internet and Intranet. Subjects include the study of website architecture (how to organize information into a website), web usability (how user-friendly the website is to the target audience), web accessibility (how user-friendly the website is to the colour-blind), and the practice of using HTML, Javascript, DHTML, WYSIWYG web page layout tools (e.g. Dreamweaver) and web graphics tools (e.g. Fireworks and Photoshop), web page layout wire frames, and site maps to create beautiful web pages. Students will also learn how to use Flash to create rich interactive audio visual multimedia content on the web. Students will also learn website creation project management techniques, and consulting techniques for implementing web solutions so that they can apply these skills in their careers.
Java for Sound and Music
Students will learn how to use the Java Sound API (application programming interface) to create cross platform audio applications with a rich interactive user interface. The Java Sound API specifies mechanisms for capturing, processing, and playing back audio and MIDI (Musical Instrument Digital Interface) data in a framework that promotes extensibility and flexibility. The fully featured Java Sound API allows total access to the underlying synthesis and rendering engine. This provides musicians with the capability to create new musical instruments and engineers the ability to capture microphone data for telephony or audio conferencing applications. The Java Sound engine can render 8 or 16 bit audio data (audio file formats: AIFF, AU and WAV), in mono or stereo, with sample rates from 8KHz to 48KHz, that might be found in streaming audio or any of the supported file formats. Java Sound can begin playing as soon as it starts getting audio samples or MIDI requests - there is no need to wait for the entire audio file to be loaded into memory. Java Sound will enable students to develop applications that address the needs of a wide variety of markets, such as education, advertising and telecommunications, to take advantage of its high quality audio to make communication more effective and accessible.
Computing, Audio and Music
The subject will include history of computing audio and music, analogue/digital conversion of audio sounds, analogue and digital rendition of music, hardware devices for audio and music, software functionality, MIDI protocols, MIDI dialogue and limitations of MIDI, issues of inter-conversion between different file formats, exploration of the impact of digital technologies on the practices of composition, publication and rendition of music, digital rights management, exploration of issues in creativity and control, practical use of software and hardware to create, edit and present MIDI only, audio only and integrated sequences, and critical reflection on effects of technologies on audio and music.
Multimedia Authoring
Students will be introduced to animation methods and techniques such as timeline and script-based control methods, key-frame animation, motion tweening, shape tweening, sprite animation, and creating and importing animation from external packages. The subject will include import and management of media resources, file sizes and optimisation, file format conversion, importing vector and bitmap images, audio files, music files, sprite animation, video, and real-time 3D importing and embedding fonts. It will also include planning, design and implementation, storyboarding, user-interface metaphors and HCI, design and layout strategies, use of colour and design, navigation methods, GUI components selection, look and feel, cross-platform issues, and software design methodologies. Timeline metaphors will cover mouse driven events and interaction such as selection, rollover, drag and drop, script-based control and navigation, designing and coding scripts, object-oriented programming techniques, processing keyboard data, program logic control structures, testing, verification, validation of data, testing and debugging, and deployment emulation.
Graphics Programming
This subject explores graphic primitives such as vector and raster displays, the graphics hardware, line drawing – Bresenhem’s algorithm, drawing a circle from pixels, and primitives (polyline, polyfill, text and general). Students will be introduced to geometry of three dimensions, matrices (scaling, translation and rotation in two and three dimensions), vector equations of lines and planes, and projective geometry. This subject will provide an introduction to transformations to and from Pixel/Screen/World axes, perspective views, and change of origin and view direction. Data structures will include holding geometry as points/lines/circles, segments and paging, and data compression techniques. Algorithms will feature area fill, inside/outside algorithm, intersection of bounded lines, area of triangle and polygon using determinants, Cohen Sutherland clipping algorithm, clipping in three dimensions, hidden lines and hidden surfaces, and the depth buffer algorithm. Animation will cover topics on techniques and effectiveness. Realism will include lighting models, shadows, shading, texture reflections, transparency, and texture mapping.
Moving Image Technology
The subject exposes students to the development and context of moving image technology. Overview of the development of film, analogue video and digital video introducing the different technologies involved in moving image production and dissemination. The relationship between technical constraints/freedoms/innovations will be considered in terms of how they shape or were shaped by content choices and production and dissemination and reception. This subject also explores understanding moving image production. Students would be taken through basic concepts in moving image production and the related methods and production roles. This would include film grammar basics, storyboarding, lighting and image construction, sound, the relationship between image and sounds, editing, dubbing and post-production, and modes of distribution and implications for production.
Stage 3
Professional, Ethical and Policy Issues
Overall focus is on the emergence of a so-called ‘information society’ and the role of ICTs in sustaining or reconfiguring social institutions and relations. Social informatics and the information society will include introduction to analytical frameworks, theories of the information society, evidence and issue-based approaches, and technological and social determinism. Ethical and policy issues will include ethical codes and theories, privacy and surveillance, and e-democracy and the public sphere. Political economy of digital media will cover ownership of information, intellectual property and copyright, community and commodity models, and the ‘information commons’ concept. The rise of the networked society will include information, knowledge and learning, trust and authority, access, inclusion and the digital divide, and reworking of time-space relations.
3D Modelling and Animation
Students will be introduced to the visualisation, creation and editing of computer generated models in 3D, mesh creation and generic editing principles and techniques, use and placing of cameras in the scene to visualize objects, camera attributes and control, lighting of objects and world environment, and using and applying texture maps to objects. The subject exposes students to animation techniques such as principles of key frame animation, animation curves, path animation, inverse kinematics, reactive animation and rigid body dynamics, 3D characters, animating characters, motion capture principles and techniques, lip-sync animation, morphing, walk cycles, and facial animation. Introduction to modelling techniques will include polygon modelling, NURBS curves and surfaces, Boolean object creation, joining surfaces, UV coordinates, construction history, and patch modelling. Students will also be exposed to exporting scenes and objects to media formats such as VRML (.wrl), Shockwave3D (.W3D) and DirectX (.x). Students will be taught on surface materials and shading algorithms, flat, gourad, phong shading, and texture mapping. Others will include rendering scenes, control and optimisation of rendering output, planning, teamworking, storyboarding, file management, and version control.
Web Games Programming
Students will be introduced to computer games programming, gaming history, technologies and genres,
game development environments and target devices, DirectX technologies, Shockwave Flash, Shockwave 3D, middleware component libraries, open source projects, game consoles and mobile devices. This subject explores 2D graphics and animation, sprite animation, device issues and user interface control, parallax scrolling techniques, collision detection, and object transformations. Students will learn about input devices such as keyboard and mouse control, joystick and force feedback devices. Students will be given the opportunity to explore sound and music, sound formats and conversion, loading and playing sound, and 3D sound. This subject also includes 3D graphics, creating and importing game content, texture mapping and lighting, multi-player games, and 3D transformations. Students will learn A. I. tracking and evasion algorithms, path following, patternx, finite state machines, probability machines, fuzzy logic and pathfinding algorithms. This module will develops the students’ skills in game scripting and persistence (saving game state, optimisation techniques, creating game art and sounds – supporting technologies and applications), and copyright and legal issues.
Post Production and Sound Track Development
This subject will introduce students to the overview of the role of post-production and its associated technologies. There will be an introduction to relevant principles of game and multimedia audio engineering. Students will be exposed to recording equipment, mic types, patterns and placement. It also explores audio post production; ADR, foley, atmospheres and sound effects. It will also include editing; narrative, filters, effects, angles, transitions and file formats. Students will also learn about documentation; report sheets, edit decision lists and planning.
Computing Project (Double Module)
The subject of the project will be agreed between the student, tutor and Module Leader. Suitable topics may stem from staff, student, student’s employer or other external organisations. It must involve research followed by software development derived from it. The research component will include the identification of a suitable topic and subsequent investigation from books, papers and other sources. Software development will include the identification of suitable tools and methodologies to use. Whatever the subject, the student will be expected to treat material critically and to demonstrate their understanding of the relevance of material from their award to the project topic.
Structure and Duration
The full time programme can be completed in 3-4 terms. The minimum completion time is approximately 12-16 months.
Commencement Date
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Course |
Commencement Date |
Completion Date |
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16-Months Full Time Programme |
Sep 2013 |
Dec 2014 |
Fees
: : Application Fee S$321.00
: : Tuition Fees S$24,182.00
* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.
Entry Requirements
Applicants must possess one of the following admission requirements:
Advanced Diploma in Information Technology (Digital Media) awarded by MDIS
OR
Other Diploma qualifications from local polytechnics or recognised institutions (can be considered on a case-by-case basis)
OR
Advanced Diploma from other Private Education Institutions (can be considered on a case-by-case basis)
Applicants holding the above qualifications for admission must have covered some multimedia subjects.
All applications are to be approved by the University.
Additional Criteria
Applicants must possess a C6 pass in English Language (EL1) at GCE 'O' Level.
Applicants who do not meet the English requirements are required to:
1) Achieve a minimum of band 6 in IELTS (International English Language Testing System)
OR
2) To score a minimum of 213 points (computer-based) or 550 points (paper-based) in the TOEFL (Test of English as a Foreign Language)
Applicants must possess a C6 pass in Mathematics at GCE 'O' Level. Those who do not meet this requirement have to sit for a Mathematics Entrance Test.
Student Pass Application
International students are required to apply for student passes if they wish to study full-time in Singapore. Please click here for more information.
Structure and Duration
Full Time Programme
The full time programme can be completed in 3-4 term. The minimum completion time is approximately 12-16 month.
Part Time Programme (for Local students only)
The part timeprogramme can be completed in five terms. The minimum completion time is approximately 16-20 month.
Commencement Date
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Course |
Commencement Date |
Completion Date |
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16-Month Full Time Day Programme |
Sep 2013 |
Dec 2014 |
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20-Month Part Time Programme |
Sep 2013 |
Apr 2015 |
Fees
Full Time Programme with exemptions (12 Months)
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Tuition Fees S$22,737.50
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Non-Tuition Fees S$608.95
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Total Fees S$23,346.45
Full Time Programme (16 Months)
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Tuition Fees S$24,877.50
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Non-Tuition Fees S$734.46
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Total Fees S$25,611.96
Part Time Programme with exmeptions (16 Months)
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Tuition Fees S$22,470
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Non-Tuition Fees S$464.68
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Total Fees S$22,934.68
Part Time Programme (20 Months)
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Tuition Fees S$24,610
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Non-Tuition Fees S$480.19
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Total Fees S$25,090.19
Note:
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All fees quoted are inclusive of GST.
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Non-tuition fees for part time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
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Non-tuition fees for full time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
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The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable. Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
Entry Requirements
Applicants must possess one of the following admission requirements:
Advanced Diploma in Information Technology (Digital Media) awarded by MDIS
OR
Other diploma qualifications from local polytechnics or recognised institutions can be considered on a case-by-case basis
OR
Advanced Diploma from other Private Education Institutions can be considered on a case-by-case basis
Applicants holding the above qualifications for admission must have covered some related multimedia subjects.
All applications to be approved by the university.
Additional Criteria
Applicants must possess a C6 pass in English Language (EL1) at GCE 'O" Level.
Applicants who do not meet the English requirements are required to:
1) To achieve a minimum of band 6.0 in the IELTS (International English Language Testing System)
OR
2) To score a minimum of 213 points (computer-based) or 550 points (paper-based) in the TOEFL (Test of English as a Foreign Language)
Applicants must possess a C6 pass in Mathematics at GCE 'O' Level. Those who do not meet this requirement have to sit for a Mathematics Entrance Test.
Financial Assistance Scheme
Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services
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STUDY LOANS
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CREDIT CARD INTEREST FREE 0% INSTALMENT PLANS
a) For All Progammes(6 to 12 months)
b) For Degree & Masters Programmes (24 months)
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COURSE CODE : BDM
Duration of Course | 12 to 20 months
Award | DEGREE
PROGRESS TO NEXT LEVEL
COMMENCEMENT DATE
Class Intake for 2013
Jan , Sep
CONTACT DETAILS
MDIS Dhoby Ghaut :+65 6372 1000
MDIS Main Campus :+65 6247 9111
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