Fundamentals of Marketing
To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of ‘How Marketing Actually Works’ especially in the rapidly evolving world of marketing.
Introduction to New Media Studies
This module aims to develop an overview and understanding of the new media landscape and the new media tools. Participants will understand the role of new media in contemporary mass communication, entertainment, education and marketing, as well as the ethical challenges of new media, its role in globalisation, its future and career path.
This module investigates the current trends of mass media in Singapore i.e. broadcast / radio, television, magazines and movies. How do these modes of mass communication function and what is its impact on the local society? This module would also introduce the learner to various technical terms in media studies and equip each student with the ability to choose, understand, question, evaluate and respond thoughtfully to the various mass media we consume.
To equip students with knowledge and skills of good communications. To sharpen the writing and oral skills of the students to increase their proficiency in articulation.
Advertising & Promotional Management
This module will embrace an entire range of activities: creative, agency work, media and the key role of communication. It will also take A&P management participants inside an effective advertisement campaign. The range of communications options available to an organisation is wide and in recent years has increased.
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 40 (lecture)
The average lecturer/student ratio is 1 : 40 (tutorial)
Click here to download profiles of lecturers.