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Professional Certificate in Marketing & Communications Management (Awarded by MDIS and Validated by Oklahoma City University, USA)

About the Course
Course Curriculum
International Application
Local Application

Objectives

  • To develop a fundamental and firm understanding of the principles and practices of marketing and communications
  • Suitable for participants who wish to carve a career in the marketing or communications profession
  • A foundation programme where participants can advance their career and academic pursuits in related fields

 

Assessment Methods

Modules will be assessed through a combination of coursework and examinations depending on the individual module objectives. The proportion of marks attributed to coursework and final examinations is subject to the discretion of individual lecturers and varies according to different modules.

 

Graduation 

Students who successfully complete the programme will be awarded with the Professional Certificate in Marketing and Communications Management awarded by MDIS.

 

Testimonials

Jeremiah Kang
Graduate, Professional Certificate, Diploma in Mass Communications, Advanced Diploma in Mass Communications and Bachelor of Arts

“I graduated with only an ‘N’ level certificate but the MDIS mass communications programme provided me with an academic progression pathway to success. I have since completed the Diploma and Advanced Diploma courses and can’t wait to continue with the Bachelor degree in 2006 after my National Service. I am more confident about my future now.”

 

Oklahoma City University, USA

University Details

Founded in 1904 as Epworth University under the sponsorship of two Methodist Episcopal Churches and in co-operation with the Oklahoma City Chamber of Commerce, Oklahoma City University (OCU) has become a highly regarded educational institution in the USA and internationally.

With a tradition for quality, personalised and value conscious education since 1904, OCU is highly committed to academic excellence. It has been dedicated to the objective of bringing together a well-qualified student body, excellent teaching facilities, outstanding competence and the most advanced ideas in both curriculum and teaching methods.

Nationally and Internationally, OCU is recognized as being on the cutting edge in preparing its students to participate in international business life.

The University acts as a validating body for the certificate, diploma and advanced diploma programmes in mass communications and marketing management offered by MDIS. The undergraduate programmes in mass communications are taught directly by the university.

Reviews of Oklahoma City University, USA :

  • OCU is ranked 26th in the 'Regional University West Rankings' by the U.S. News and World Report Best Colleges Rankings 2013. 
  • Accedited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA)
  • Identified in 2004 (for the ninth year running) as one of America’s 100 Best College Buys by the Institutional Research & Evaluations, Inc.
  • Named by The National Review College Guide as one of the top 58 liberal arts schools in the US
  • Named one of the 'Best College in the Western Region' by the Princeton Review 2008
  • OCU has been offering programmes in Asia since the early 1980s and its programmes are offered in most major Asian countries
  • Students in the Mass Communications department at OCU had won the following awards:
    • Corporate Video - 1st place award (for 7 times) in annual student competition sponsored by the Oklahoma Broadcast Education Association
    • Pegasus Award - 1st place in Corporate Video category
    • TV Scriptwriting - 1st place award (for 3 times) in annual student competition sponsored by the Oklahoma Broadcast Education Association
    • Placed in top 10 (for 8 times) in regional advertising American Advertising Federation student competition
    • Placed 1st in Best Overall Newspaper category in student competition sponsored by the Oklahoma Collegiate Press Association

 

Accreditation

Oklahoma City University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA), the University Senate of the United Methodist Church, the National Association of Schools of Music, the American Bar Association, the Supreme Court of the State of Oklahoma, the Oklahoma State Board of Education and the Oklahoma State Regents.

Regional accreditation by North Central Association of Colleges and Schools is the recognition criteria used by the United States government.

 

 

Fundamentals of Marketing

To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of ‘How Marketing Actually Works’ especially in the rapidly evolving world of marketing.

Communication Skills

To equip students with knowledge and skills of good communications. To sharpen the writing and oral skills of the students to increase their proficiency in articulation.

Basic Economics

To provide participants with a better understanding of how the economy operates. It stresses on the underlying behaviour of product and factor markets in determining prices, production and the allocation of resources.

Advertising & Promotional Management

This module will embrace an entire range of activities: creative, agency work, media and the key role of communication. It will also take A&P management participants inside an effective advertisement campaign. The range of communications options available to an organisation is wide and in recent years has increased.

Media Studies

This module investigates the current trends of mass media in Singapore i.e. broadcast / radio, television, magazines and movies. How do these modes of mass communication function and what is its impact on the local society? This module would also introduce the learner to various technical terms in media studies and equip each student with the ability to choose, understand, question, evaluate and respond thoughtfully to the various mass media we consume.

 

Structure and Duration


Full-Time Programme (for International students)

  • 5 modules
  • 4 months 
  • 4 - 5 times per week

 

Commencement Date

 

Class Commencement for 2013 and Completion Date

 

Course Commencement Date Completion Date
Full-Time Programme Feb 2013 Aug 2013
  Apr 2013 Oct 2013
  Jul 2013 Jan 2014
  Oct 2013 Apr 2014


 

Fees

: : Application Fee        S$321.00

: : Tuition Fees             S$1,926.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Interested applicants must possess ONE of the following entry requirements:

  • 3 GCE 'O' Levels credit

    OR

  • Full GCE 'N' Levels with grade 1-5 in English

    OR

  • ITE COS, NTC and NITEC holder

Applicants who wish to advance to the Diploma programme must possess a C6 credit in English as First Language (EL1) at GCE 'O' Levels.

Those without a C6 credit in English (EL1) will be required to:

  • Achieve a minimum of band 6.0 (with no band less than 5.5) in IELTS (International English Language Testing System)

              OR

  • Score a minimum of 213 points (computer-based), 79-80 points (internet-based) or 550 points (paper-based) in TOEFL (Test of English as a Foreign Language)

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

 

  1. STUDY LOANS
     

    Organisation Contact Number Website
    TCC Limited Tel : 6319 3700 www.tcc.org.sg
    DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
    Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

  2. CREDIT CARD INTEREST FREE 0%  INSTALMENT PLANS

    a)        For All Progammes(6 to 12 months)

    Organisation Contact Number Website
    Standard Chartered
    Bank
    Tel : 1800 747 7000 www.standardchartered.com.sg
    POSB/DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
    Maybank Tel : 1800-9682265 www.maybank.com.sg
    UOB Tel : 1800 22 66 121 www.uob.com.sg
    OCBC Tel : 1800 363 3333 www.ocbc.com.sg

    b)       For Degree & Masters Programmes (24 months)

    Organisation Contact Number Website
    POSB/DBS Bank  Tel : 1800 111 1111 www.dbs.com.sg
    UOB Tel : 1800 22 66 121 www.uob.com.sg

 

 

Structure and Duration


Part-Time Programme (for Local students)

  • 5 modules
  • 7 months
  • 1 to 3 evenings per week (depending on the number of modules taken, up to a maximum of 3 modules per term)

 

 

Commencement Date

 

Class Commencement for 2013 and Completion Date

 

Course Commencement Date Completion Date
Full-Time Programme Feb 2013 Aug 2013
  Apr 2013 Oct 2013
  Jul 2013 Jan 2014
  Oct 2013 Apr 2014
Part-Time Programme Feb 2013 Aug 2013
  May 2013 Nov 2013
  Aug 2013 Feb 2014
  Nov 2013 May 2014

 

 

Fees

Application Fee                 S$21.40

Part-Time Programme (7-Month)

  • Tuition Fees                S$1,926.00
  • Non-tuition Fees          S$165.85
  • Total Course Fees     S$2,091.85

Note:

• All fees quoted are inclusive of GST.
• Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
• Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
• The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.

 

Entry Requirements

Interested applicants must possess ONE of the following entry requirements:

  • 3 GCE 'O' Levels credit

    OR

  • Full GCE 'N' Levels with grade 1-5 in English

    OR

  • ITE COS, NTC and NITEC holder

Applicants who wish to advance to the Diploma programme must possess a C6 credit in English as First Language (EL1) at GCE 'O' Levels.

Those without a C6 credit in English (EL1) will be required to:

  • Achieve a minimum of band 6.0 (with no band less than 5.5) in IELTS (International English Language Testing System)

              OR

  • Score a minimum of 213 points (computer-based), 79-80 points (internet-based) or 550 points (paper-based) in TOEFL (Test of English as a Foreign Language)

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

 

  1. STUDY LOANS
     

    Organisation Contact Number Website
    TCC Limited Tel : 6319 3700 www.tcc.org.sg
    DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
    Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

  2. CREDIT CARD INTEREST FREE 0%  INSTALMENT PLANS

    a)        For All Progammes(6 to 12 months)

    Organisation Contact Number Website
    Standard Chartered
    Bank
    Tel : 1800 747 7000 www.standardchartered.com.sg
    POSB/DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
    Maybank Tel : 1800-9682265 www.maybank.com.sg
    UOB Tel : 1800 22 66 121 www.uob.com.sg
    OCBC Tel : 1800 363 3333 www.ocbc.com.sg

    b)       For Degree & Masters Programmes (24 months)

    Organisation Contact Number Website
    POSB/DBS Bank  Tel : 1800 111 1111 www.dbs.com.sg
    UOB Tel : 1800 22 66 121 www.uob.com.sg

 

 

 
 
QUICK INFORMATION
Duration of Course | 4 months (FT), 7 months (PT)
Award | CERTIFICATE
  PROGRESS TO NEXT LEVEL  
COMMENCEMENT DATE  

Class Intake for 2013

For Part-Time Programme
Feb, May, Aug, Nov

CONTACT DETAILS  

MDIS Dhoby Ghaut  :+65 6372 1000
MDIS Main Campus :+65 6247 9111

 

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Management Development Institute of Singapore.
Reg. No. 201001793H
20 May 2010 to 19 May 2014
             
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