Professional Certificate in Marketing & Communications Management

Objectives

• To develop in participants a fundamental and ?rm understanding of the principles and practices of marketing and communications
• Suitable for participants who wish to carve a career in the marketing or communications profession
• A foundation programme where participants can advance their career and academic pursuits in related ?elds

Assessment Methods

Each module is assessed by assignment (20%), class participation (10%) and an examination (70%).

Graduation and Degree/Certificate/Diploma

Students who successfully complete the programme will be awarded with the Professional Certificate in Marketing & Communications Management jointly awarded by MDIS and Oklahoma City University, USA.

University Details

Founded in 1904 as Epworth University under the sponsorship of two Methodist Episcopal Churches and in co-operation with the Oklahoma City Chamber of Commerce, Oklahoma City University (OCU) has become a highly regarded educational institution in the USA and internationally. With a tradition for quality, personalised and value conscious education since 1904, OCU is highly committed to academic excellence. It has been dedicated to the objective of bringing together a well-qualified student body, excellent teaching facilities, outstanding competence and the most advanced ideas in both curriculum and teaching methods.
Nationally and Internationally, OCU is recognized as being on the cutting edge in preparing its students to participate in international business life. The undergraduate and postgraduate programmes in mass communications are awarded directly by the University. The University acts as a validating body for the certificates, diploma and advanced diploma in programmes in mass communications and marketing management offered by MDIS.

Reviews of Oklahoma City University :

• OCU ranks in the Top Tier of America’s Best Colleges (Western Regional Universities) according to the U.S. News & World Report from 2001 to 2010. Ranked 11th in Great Schools, Great Prices
• Identified in 2004 (for the ninth year running) as one of America’s 100 Best College Buys by the Institutional Research & Evaluations, Inc.
• Named one of the ‘Best College in the Western Region’ by the Princeton Review 2008
• Named by The National Review College Guide as one of the top 58 liberal arts schools in the US
• Fully accredited by the North Central Association of Colleges and Schools (NCA)
• OCU has been offering programmes in Asia since the early 1980s and its programmes are offered in most major Asian countries
• Students in the Mass Communications department at OCU had won the following awards:
• Corporate Video- 1st place award (for 6 times) in annual student competition sponsored by the Oklahoma Broadcast Education Association
• Pegasus Award- 1st place in Corporate Video category
• TV Scriptwriting- 1st place award (for 2 times) in annual student competition sponsored by the Oklahoma Broadcast Education Association
• Placed in top 10 (for 8 years) in regional advertising American Advertising Federation student competition
• Placed 1st in Best Overall Newspaper category in student competition sponsored by the Oklahoma Collegiate Press Association

Accreditation:
Oklahoma City University is fully accredited by the North Central Association of Colleges and Schools (NCA), the University Senate of the United Methodist Church, the National Association of Schools of Music, the American Bar Association, the Supreme Court of the State of Oklahoma, the Oklahoma State Board of Education and the Oklahoma State Regents. Regional accreditation by North Central Association of Colleges and Schools is the recognition criteria used by the United States government.

Testimonials

Jeremiah Kang
Graduate, Professional Certificate, Diploma and Advanced Diploma in Mass Communications
Currently in the Bachelor of Arts, Mass Communications

“I graduated with only an ‘N’ level certificate but the OCU mass communications programme provided me with an academic progression pathway to success. I have since completed the Diploma and Advanced Diploma courses and can’t wait to continue with the Bachelor degree in 2006 after my National Service. I am more confident about my future now.”

Chartered in 1904 as Epworth University under the sponsorship of two Methodist Episcopal Churches and in cooperation with the Oklahoma City Chamber of Commerce, Oklahoma City University (OCU) has become a highly regarded educational institution in the USA and internationally. It is fully accredited by the North Central Association of Colleges and Schools (NCA). OCU is ranked in the Top Tier of America's Best Colleges (Western Regional Universities) by the US News & World Report from 2001 - 2009. It is also ranked 11th in Great Schools, Great Prices by the same publication. In addition, the university is also named in the Colleges of Distinction 2008 - 2009.

With a tradition for quality, personalised and value-conscious education since 1904, OCU is highly committed to academic excellence. It has been dedicated to the objective of bringing together a well-qualified student body, excellent teaching facilities, outstanding competence and the most advanced ideas in both curriculum and teaching methods.The University has a current enrollment of more than 4,400 that includes undergraduate and postgraduate students from countries throughout the world.

Nationally and internationally, OCU is recognised as being on the cutting edge in preparing its students to participate in international business life.

Fundamentals of Marketing

To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of ‘How Marketing Actually Works’ especially in the rapidly evolving world of marketing.

Communications Skills

To equip the students with knowledge and skills of good communications. To sharpen the writing and oral skills of the students to increase their proficiency in articulation.

Basic Economics

To provide participants with a better understanding of how the economy operates. It stresses on the underlying behaviour of product and factor markets in determining prrices, production and the allocation of resources.

Advertising & Promotional Management

This module will embrace an entire range of activities: creative, agency work, media and the key role of communication. It will also take A&P management participants inside an effective advertisement campaign. An A&P communication program is essential if the company's marketing offer is to reach the customer & meet their expectations. The range of communications options available to an organisation is wide and, in recent years, has increased.

Media Studies

This module investigates the current trends of mass media in Singapore i.e. broadcast / radio, television, magazines and movies. How do these modes of mass communication function and what is its impact on the local society? This module would also introduce the learner to various technical terms in media studies and equip each student with the ability to choose, understand, question, evaluate and respond thoughtfully to the various mass media we consume.

Structure and Duration

Evening Programme (for Local students only)

• 5 modules
• 7 months
• 1 to 3 evenings a week (depending on the number of modules taken, up to a maximum of 3 modules per term)

Commencement Date

Class Intake for 2011

: : Evening Programme         Feb, May, Aug, Nov

Fees:

: : Application Fee        S$21.40

: : Tuition Fees             S$1,926.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

Entry Requirements

Interested applicants must possess ONE of the following entry requirements:

• 3 GCE 'O' Level credit

    OR

• Full GCE 'N' Level passes with grade 1-5 in English

    OR

• ITE COS, NTC and NITEC holders

Other equivalent qualification may be considered on a case by case basis

Additional Criteria

Participants who wish to advance to the Diploma level must have demonstrated proficiency in English (EL1) equivalent to GCE ‘O’ level standard. Failing which they are required to sit for the following entrance examinations:

• Applicants without C6 pass in English as First Language (EL1) or its equivalent are required:-
  1) To score a minimum of band 6 in IELTS conducted by the British Council
  OR
  2) To score 213 points (computer-based), 79 points (internet-based) or 550 points (paper-based) in TOEFL

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

1. STUDY LOANS
    

   Organisation	Contact Number	Website
   TCC Limited	Tel : 6319 3700	www.tcc.org.sg
   DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800 629 2265	www.maybank2u.com.sg




2. CREDIT CARD INTEREST FREE 0%  INSTALMENT PLANS

   a)        For All Progammes(6 to 12 months)

   Organisation	Contact Number	Website
   Standard Chartered Bank	Tel : 1800 747 7000	www.standardchartered.com.sg
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800-9682265	www.maybank.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg
   OCBC	Tel : 1800 363 3333	www.ocbc.com.sg

   
   

   b)       For Degree & Masters Programmes (24 months)

   Organisation	Contact Number	Website
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg