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READ MORE ABOUT MDIS BUSINESS SCHOOL
MASTERS DEGREE GRADUATE DIPLOMA ADVANCED DIPLOMA DIPLOMA CERTIFICATE GRADUATE CERTIFICATE
COURSES

Professional Certificate in Marketing & Communications Management

About the Course
Course Curriculum
International Application
Local Application

Media students clinch Best Film Award in national film competition, to represent Singapore in the 48 Hour Film Project's annual awards festival in Seattle, USA.

Their film "The Curse of the Pantianak" will go on to represent Singapore against all the other city winners around the world at Filmapalooza 2017.

URL: http://www.48hourfilm.com/singapore-sg/horror

Students from MDIS School of Media & Communications

Objectives

  • To develop a fundamental and firm understanding of the principles and practices of marketing and communications
  • Suitable for participants who wish to carve a career in the marketing or communications profession
  • A foundation programme where participants can advance their career and academic pursuits in related fields

 

Assessment Methods

Modules will be assessed through a combination of coursework and examinations depending on the individual module objectives. The proportion of marks attributed to coursework and final examinations is subject to the discretion of individual lecturers and varies according to different modules.

 

Graduation 

Students who successfully complete the programme will be awarded with the Professional Certificate in Marketing and Communications Management awarded by MDIS.

 

 

 

 

 

Management Development Institute of Singapore (MDIS)

The Management Development Institute of Singapore (MDIS), founded in 1956, is Singapore's oldest not-for-profit professional institute for lifelong learning. MDIS has two subsidiaries: Management Development Institute of Singapore Pte Ltd (MDIS Pte Ltd) to oversee its Singapore academic operations, and MDIS International Pte Ltd to further its globalisation strategy.

 

Fundamentals of Marketing

To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of ‘How Marketing Actually Works’ especially in the rapidly evolving world of marketing.

Introduction to New Media Studies

This module aims to develop an overview and understanding of the new media landscape and the new media tools. Participants will understand the role of new media in contemporary mass communication, entertainment, education and marketing, as well as the ethical challenges of new media, its role in globalisation, its future and career path.

Media Studies

This module investigates the current trends of mass media in Singapore i.e. broadcast / radio, television, magazines and movies. How do these modes of mass communication function and what is its impact on the local society? This module would also introduce the learner to various technical terms in media studies and equip each student with the ability to choose, understand, question, evaluate and respond thoughtfully to the various mass media we consume.

Communication Skills

To equip students with knowledge and skills of good communications. To sharpen the writing and oral skills of the students to increase their proficiency in articulation.

Advertising & Promotional Management

This module will embrace an entire range of activities: creative, agency work, media and the key role of communication. It will also take A&P management participants inside an effective advertisement campaign. The range of communications options available to an organisation is wide and in recent years has increased.

Profile of lecturers and their respective teaching modules

The average lecturer/student ratio is 1 : 40 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.

 

Structure and Duration


Full-Time Programme (for International students)

  • 5 modules
  • 4 months

 

 

Commencement Date

 

Class Commencement for 2017 and Completion Date

 

Course Commencement Date Completion Date
4 Months Full-Time Programme Feb 2017 May 2017
  May 2017 Aug 2017
  Aug 2017 Nov 2017
  Nov 2017 Feb 2018

 

 

Fees

: : Application Fee        S$321.00

: : Tuition Fees             S$2,247.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

 

Entry Requirements

Applicants must be of age 16 and above and meet at least one of the following requirements:

  • Obtained at least a Grade C6 in any 3 GCE 'O' Level Subjects

    OR

  • Obtained at least a Grade '5' in any 5 GCE 'N' Level Subjects including English

    OR

  • NITEC, NTC (or equivalent)

Additional Criteria:

Those without a C6 credit in English (EL1) at GCE 'O' Level or Grade 1-5 in English at GCE 'N' Level will be required to:

  • Achieve a minimum of band 5.5 (with no sub-band less than 5.0) in IELTS (International English Language Testing System); or
  • Score a minimum of 196 points (computer-based), 69-70 points (internet-based) or 525 points (paper-based) in TOEFL (Test of English as a Foreign Language); or
  • Applicants may be exempted from IELTS if they have completed at least two years and graduated from a government accredited high school where English is the primary language of instruction. A letter of verification from the school is required for admission consideration.

 

 

Student Pass Application

International students are required to apply for student passes if they wish to study full-time in Singapore. Please click here for more information.

 

Structure and Duration

 

Full-Time Programme (for Local students)

  • 5 modules
  • 4 months

 

Part-Time Programme (for Local students)

  • 5 modules
  • 7 months

 

 

Commencement Date

 

Class Commencement for 2017 and Completion Date

 

Course Commencement Date Completion Date
4 Months Full-Time Programme Feb 2017 May 2017
  May 2017 Aug 2017
  Aug 2017 Nov 2017
  Nov 2017 Feb 2018
7 Months Part-Time Programme Feb 2017 Aug 2017
  May 2017 Nov 2017
  Aug 2017  Feb 2018
  Nov 2017 May 2018

 

 

Fees

Application Fee                 S$21.40

Part-Time Programme (7-Month)

  • Tuition Fees                S$1,926.00
  • Non-tuition Fees          S$176.55
  • Total Course Fees     S$2,102.55

Note:

• All fees quoted are inclusive of GST.
• Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
• Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
• The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.

 

 

Entry Requirements

Applicants must be of age 16 and above and meet at least one of the following requirements:

  • Obtained at least a Grade C6 in any 3 GCE 'O' Level Subjects

    OR

  • Obtained at least a Grade '5' in any 5 GCE 'N' Level Subjects including English

    OR

  • NITEC, NTC (or equivalent)

Additional Criteria:

Those without a C6 credit in English (EL1) at GCE 'O' Level or Grade 1-5 in English at GCE 'N' Level will be required to:

  • Achieve a minimum of band 5.5 (with no sub-band less than 5.0) in IELTS (International English Language Testing System); or
  • Score a minimum of 196 points (computer-based), 69-70 points (internet-based) or 525 points (paper-based) in TOEFL (Test of English as a Foreign Language); or
  • Applicants may be exempted from IELTS if they have completed at least two years and graduated from a government accredited high school where English is the primary language of instruction. A letter of verification from the school is required for admission consideration.

 

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

0% CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
POSB Tel : 1800 339 6666 www.posb.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Bank of China Tel : 1800 669 5566 www.bankofchina.com/sg

 

 

For Degree & Masters Programmes (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 

 
 
QUICK INFORMATION
Duration of Course | Full-time: 4 months, Part-time: 7 months
Award | CERTIFICATE

COMMENCEMENT DATE  

Class Intake for 2017
For Full-Time Programme:
Feb, May, Jul, Nov

For Part-Time Programme:
Feb, May, Aug, Nov

CONTACT DETAILS  

Local students:

+65 6247 9111 / 6372 1000

International students:

+65 6278 8000

 

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Management Development Institute of Singapore
Reg. No. 201001793H
20 May 2014 to 19 May 2018
                    
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