The twelve units involve an intensive total of 432 classroom contact hours, with 36 contact hours per unit. Six of the twelve units will be delivered partially (12 hours per unit) by the University’s academic staff and 24 hours per unit by local SCU approved lecturers.
MKT01907 Tourism and Hospitality Management
In this unit students study models of management and consider their application in tourism and hospitality industries including management approaches that might be used in different settings. In particular the unit examines the application of particular management roles to reveal individual styles of management in organisations.
MKT01762 Contemporary Hotel and Tourism Issues
This unit provides insight into global issues which challenge hotel and tourism development in the 21st century. It adopts a student focused-strategy aimed at students developing an understanding of contemporary trends by focusing on areas/issues of tourism supply and demand. Topics include tourism and the media, risk, hotel investment, accomodation and travel developments, sport tourism and adventure travel, backpackers and senior tourists and trends in tourism market.
ACC00208 Financial Analysis for Hotels, Conventions and Events
The unit provides the ability to read, understand, interpret and use financial information, through the introduction to business activities and financial management issues in service organisations such as hotels and airlines.
BUS00913 Business Analysis for Tourism and Hospitality Managers
The collection, analysis and interpretation of data are essential for planning, strategy development and problem solving in the tourism and hospitality industry. This unit introduces students to business analysis and planning and they will learn to evaluate a business issue using these vital research methodologies.
BUS00914 Managing Employee Relations and Change in Tourism and Hotel Industries
Hotels operate in a dynamic area of international competition. It is important for managers of tourism and hospitality firms to understand how organisations function in a global environment, how diversity and cross-cultural issues affect workers and organisations, and how change must be managed to successfully compete in the dynamic, competitive global market.
ISY00244 Technological Systems for Hotels, Conventions and Events
This unit introduces students to the use of technology and production systems in hotels, convention and events organisations. It provides a basic understanding of the values and uses of computer-based information systems for business operations, management decision making and strategic success of the organisation. It places an emphasis on workplace based assessment. The unit allows and encourages students to enhance their computer literacy.
MKT00905 Strategic Marketing of Destinations and Hotels
Students in this unit will focus on marketing as a managerial function particularly the role of marketing intelligence to underpin the promotion of service oriented products in the tourism industry. This unit uses real world case studies from airlines, hotels and national tourism offices to build the student's expertise in strategic marketing within the tourism industry.
MKT01760 Tourism Planning Environments
It is vitally important for managers in the international travel and tourism industry to develop knowledge and understanding of the environments of tourism. Tourism "environments" can encompass the social, political, cultural, economic, technological and biophysical. Students of this unit will learn about the interactions between elements of tourism and these environments and the implications these interactions have in real worl situations.
MKT01906 International Tourism Systems
To begin to succeed in the business of tourism one fundamental question must always be answered - what is tourism? Students of this unit will learn about a number of models for studying tourism and answering this most basic question. This unit also examines people in their roles as tourists; places as elements of whole tourism systems; organisational elements in these whole tourism systems; and the interaction between tourism systems and their environment.
MNG00273 Events Planning and Management
Students of this unit will gain an understanding of the nature and significance of events and celebrations from an international, national, regional and local perspective. This unit highlights the importance of event planning and management and examines the impacts that these events have on tourism and host communities. Students will learn the strategies necessary to host a viable event and learn how important the events industry is to the attraction sector of the tourism industry.
MNG00272 Meetings, Incentives, Conventions and Exhibitions Management
This unit develops the student's perspective of the business events industry both nationally and internationally. It provides a comprehensive analysis of the industry's origins and structure and reviews current global trends and issues that impact on business events. The unit seeks to expand students' existing knowledge of management, marketing, finance and human resources, by exploring the inter-relationships of these functional areas within the business events industry at both a strategic and operational level.
MNG03236 Tourism and Hotel Professional Development
This unit prepares students for work in tourism and hotels. Part one covers practical job search skills, resume writing and interview skills. In part two students evaluate the role of persoanlity, values, ethics and other key aspect of organisational behaviour in the contemporary workplace.
