The twelve units involve an intensive total of 432 classroom contact hours, with 36 contact hours per unit. Six of the twelve units will be delivered partially (12 hours per unit) by the University’s academic staff and 24 hours per unit by local SCU approved lecturers.
Tourism and Hospitality Management
This unit provides management studies from the perspective of the individual as a manager within hospitality and tourism settings. In particular, students learn key management competencies and will discuss and debate these in a collaborative online environment while looking to apply these skills in different tourism and hospitality contexts.
Contemporary Hotel and Tourism Issues
This unit provides insight into global issues which challenge hotel and tourism development in the 21st century. It adopts a student focused-strategy aimed at students developing an understanding of contemporary trends by focusing on areas/issues of tourism supply and demand. Topics include tourism and the media, risk, hotel investment, accommodation and travel developments, sport tourism and adventure travel, backpackers and senior tourists and trends in tourism markets.
Financial Analysis for Hotels, Conventions and Events
Accounting conveys important financial information that is used in the management planning, control and decision making process integral to achieving, organizational objectives. A command of this ‘language of business’ is essential for those who wish to participate in these processes. The unit provides the ability to read, understand, interpret and use financial information, financial management issues in service organisations such as hotels and airlines.
Business Analysis for Tourism and Hospitality Managers
The collection, analysis and interpretation of data are essential for planning, strategy development and problem solving in the tourism and hospitality industry. This unit introduces students to business analysis and planning and they will learn to evaluate a business issue using these vital research methodologies.
Managing Employee Relations in a Global Context
This unit develops understanding of the complexity of organisations and the management of the multi-cultural workforce. It adopts a student/teacher interaction strategy aimed at students developing an international perspective. Students will develop an appreciation of managing employee relations, cross-cultural issues and workplace diversity, and organisational change within the national and global context.
Technological Systems for Hotels, Conventions and Events
This unit introduces students to the use of technology and production systems in hotels, convention and events organisations. It provides a basic understanding of the values and uses of computer-based information systems for business operations, management decision making and strategic success of the organisation. It places an emphasis on workplace based assessment. The unit enales and encourages students to enhance their computer literacy.
Strategic Marketing of Destinations and Hotels
Students in this unit will focus on marketing as a managerial function particularly the role of marketing intelligence to underpin the promotion of service oriented products in the tourism industry. This unit uses real world case studies from airlines, hotels and national tourism offices to build the student's expertise in strategic marketing within the tourism industry.
Tourism Planning Environments
It is vitally important for managers in the international travel and tourism industry to develop knowledge and understanding of the environments of tourism. Tourism "environments" can encompass the social, political, cultural, economic, technological and biophysical. Students of this unit will learn about the interactions between elements of tourism and these environments and the implications these interactions have in real world situations.
International Tourism Systems
This unit provides an advanced-level introduction to the characteristics, dynamics and complexity of international tourism systems. An important aim of this unit is to develop students' critical thinking and analytical skills to examine and synthesise concepts and theories of seminal tourism systems theories.
Event Planning and Management
Students of this unit will gain an understanding of the nature and significance of events and celebrations from an international, national, regional and local perspective. This unit highlights the importance of event planning and management and examines the impacts that these events have on tourism and host communities. Students will learn the strategies necessary to host a viable event and learn how important the events industry is to the attraction sector of the tourism industry.
Business Events Management
The unit introduces and develops perspectives of the meetings, incentives, conventions and exhibitions (MICE) industry both nationally and internationally. Students examine and evaluate the functional areas of management, marketing, human resources and finance and their inter-relationship with the MICE industry at both the strategic and operational level. Strategies for evaluting MICE activities are addressed together with the implications for future research.
Tourism and Hotel Professional Development
This unit prepares students for work in tourism and hotels. Part one covers practical job search skills, resume writing and interview skills. In part two students evaluate the role of personality, values, ethics and other key aspect of organisational behaviour in the contemporary workplace.
