Foundation Degree in Travel & Tourism (Year 1 & 2)
International Tourism Development
The aim is to provide a course of study, which will enable the student to understand, interpret and apply tourism definitions and concepts. The emphasis will be on the impact tourism makes on physical and human environments and how the need for sustainability is essential for all future developments. The nature and role of the visitor product will be investigated.
Travel, Tourism and Hospitality Fieldwork I
This module will introduce students to a variety of research methods, data interpretation techniques and reporting skills essential to fieldwork analysis. Upon successful completion of this module, students will be able to reflect upon, assimilate and synthesise a range of travel, tourism and hospitality knowledge and apply it to a ‘real-world’ situation. Students will also be able to demonstrate an ability to carry out the fundamentals of empirical travel, tourism and hospitality field research.
Tourism, Travel and Hospitality Information
This unit will allow students to identify, locate and discuss a range of information and ideas relating to tourism, travel and hospitality. Students will be able to attain knowledge of the abstraction of tourism, travel and hospitality information from the World Wide Web, and achieve an understanding of graphs and the graphical presentation of tourism, travel and hospitality information using EXCEL. Inclusive are discussions on appropriate strategies and techniques for a range of learning and presentation skills, including information gathering, critical reading, note taking, essay writing, verbal presentations, exam preparation and group work knowledge. Students will also be asked to maintain a student progress file.
Travel and Hospitality Environments
The objective is to provide students with an understanding of the structure, regulatory and economic environments within which the travel, tourism and hospitality industry operates. It highlights the significance of the industry to global and national economies, and sets the present day situation within a historical context.
Travel, Tourism and Hospitality Human Resources
This unit enables learners to investigate and evaluate the key elements of human resource management in relation to the strategic and operational needs of travel and tourism organisations. This will involve an introduction to, and rationale for, management strategies; the key management processes related to human resource management including recruitment induction, training and termination, staff training and development and their relationships to organisational goals, reward structures within the travel and tourism industry and the relationship between these and personnel processes.
Travel and Tourism Operations Management
The aim is to introduce students to key management principles and provide the opportunity to learn how to use them in the management of tasks in travel and tourism organisations. This will require further investigations into the structure and organisation of the industry, industry cultures, theories of management and leadership styles applied to travel and tourism. There will be opportunities to apply problem-solving techniques to real-world case studies. Theories, structures and application of quality control will also be examined.
Travel and Tourism Work Placement
The objective of the internship is to assist students in synthesising the theoretical and analytical content within the practice environment of travel, tourism and hospitality. Through this, students will be able to develop abilities to take responsibility for and demonstrate initiative for their own learning experience. Credits will be gained for the learning achieved as part of the placement activity, and students will reflect upon and learn from the experience. Upon successful completion of the internship, students will be able to comprehend the aims of the chosen organisation, its structure and customer relations, as well as the methods used to achieve organisational objectives. In addition, students will acquire the necessary group and team dynamics related specifically to the placement experience, and develop the relevant experiential learning theory and application. Students will be asked to maintain a student progress file for discussion purposes and the internship will allow students the opportunity to enhance their written and oral communication skills, time management skills, and ability to work independently and with others.
Managing Finance for Travel, Tourism and Hospitality
The aim is to provide the process and skills required to understand financial information, encompassing principally the comprehension, investigation and interpretation of the key elements, structures and processes of financial accounts, the principles and practices of budgetary control, costing and financial planning, assimilation and evaluation of key business variables like cost, profit, volume and factors influencing profit whilst identifying the foreign exchange markets and key variables affecting them. The impact of foreign exchange markets upon organisations in the travel, tourism and hospitality sectors will also be looked into. In addition, this module will emphasise on management accounting, focusing on the principles and practices and analysing and comparing management accounting across different travel, tourism and hospitality organisations.
International Marketing for Travel, Tourism and Hospitality
This module will introduce students to the key principles, concepts and functions of marketing applied to the travel, tourism and hospitality industry whilst identifying the key factors affecting marketing environment in each sector. Upon successful completion of this module, students will have learnt the principles, concepts, key characteristics, the role, rationale and primary functions of marketing within travel, tourism and hospitality organisations, as well as recognising the functional and operational aspects of marketing at a strategic level. Students will learn to define through the marketing mix, definition, key components, role of each component within overall strategies, marketing and advertising for the travel, tourism and hospitality industries, and the strategic marketing plan. More significantly, students must be able to explain and analyse the components and role of the marketing mix within an overall marketing strategy and be able to plan an advertising campaign for a travel, tourism or hospitality organisation.
Research Methods for Travel, Tourism and Hospitality
This unit will allow students to attain knowledge of ethnography and participant observation, and perform content, textual and discourse analysis. Furthermore, students will learn the finer points of fieldwork preparation, methods, health and safety, and achieve an understanding of questionnaire design and administration. Students will also be trained in the collection of samples and sampling, statistical testing, and the process of data analysis. Upon successful completion of this unit, students will have gained an in-depth comprehension of both qualitative and quantitative data collection methodologies, as well as the ability to conduct methods of qualitative and quantitative data analysis. Students’ ability to communicate concepts and analysis in written form will be enhanced.
Law for Travel, Tourism and Hospitality
The objective is to provide students with an insight of the laws affecting the travel and tourism industry, together with the underpinning knowledge of the legal and regulatory framework. The key legal areas highlighted will include employment law, health and safety legislation, data protection, consumer protection, passenger transport operations and law, and accommodation services law. At the end of the module, students will be able to discuss on laws relating to the carriage of passengers and explain the legal and regulatory framework of the travel, tourism and hospitality industry.
Travel and Tourism Management Independent Study
This module provides an opportunity for students to explore areas of their programme of study that are not part of the formal curriculum or to examine in more depth and at greater length issues and ideas that are introduced in other modules. Students will receive guidance and training in devising a proposal, information gathering and presentation techniques. Upon successful completion, students will be able to devise and employ a research proposal and a learning contract, examine a coherent topic, issue or theme pertaining to travel and tourism, and analyse a range of secondary and primary information, literature and data relating to travel and tourism topics. In addition, students will develop more confidence in taking responsibility for their own learning and in managing a significant piece of independent research.
BSc (Hons) International Tourism & Hospitality Management (Final Year)
Strategic Planning for Tourism and Leisure
This unit will allow students to express the rationale for visitor industry planning and be able to utilise and evaluate standard techniques and approaches to strategic visitor industry development. Students will also be able to apply the principles and practice of marketing at the strategic level and draw upon a range of approaches when formulating appropriate strategies. Upon completion, a working knowledge of the practical constraints associated with strategic planning for tourism in a mixed economy will be achieved.
Urban Tourism
The urban environment has only recently been re-discovered as a tourist destination. Tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. This module will provide students with an insight into the characteristics of urban tourism and allow them to identify and critically evaluate the nature and role of specific components of the visitor product provided by urban destinations. Furthermore, students will be able to define and discuss the characteristics of visitors to urban destinations and debate on management and marketing features distinct to urban sites. Upon completion, students can conduct independent research; demonstrate skills of analysis, interpretation, evaluation and application in dealing with concepts and data within the fields of urban tourism, as well as present research results in professional and creative ways.
E-Tourism
The relations between IT and tourism, and a fundamental understanding of both backgrounds and how they come together; decision support systems, travel recommendation systems and destination systems; body and layout of different travel websites; Internet and the tourism search and decision process; evaluation methods (qualitative and quantitative) of websites, with a special focus on travel websites; mobile technologies and tourism; (tourism) management systems.
International Hospitality Management
International Hospitality Management will cover many aspects of the hospitality industries and aims to critically evaluate contemporary issues in hospitality management, the impact of globalisation on strategic hospitality management and traditional approaches to management in the hospitality industries. This module will enable students to communicate their ideas in written form.
International Tourism and Hospitality Management Major Project
This module facilitates the design and implementation of a significant piece of primary research on a topic of interest in International Tourism and Hospitality Management.
Students will be able to demonstrate the capacity for independent thought and analysis in the critical application of appropriate theory to an empirical problem within the field of international tourism and hospitality management related to the development of tourism/leisure product or the market basis for such a product. In addition, students will also be able to design and formulate a piece of independent empirical research or an empirically-informed product, and critically review and appraise the appropriate literature in tourism and hospitality.
Upon completion, the capabilities to collect, analyse, interpret and present primary data and other information will be developed, and students will be able to draw conclusions from their research projects which follow logically from the literature review, document search and data collection processes. A capacity and proficiency to present research in written and visual forms in a clear, relevant and accurate manner will be acquired and demonstrated.
This major project will include 10 hours of supervision and students should commence on the project at the same time as the first and second modules of the programme in Year 3.