Common Units
COM00207 Communications in Organisations
This unit is designed to stimulate improvements in students' communication competencies in business and academia. It provides an understanding of the role and importance of interpersonal communication within organisations. Students are introduced to a range of communication theories and concepts applicable in a business and academic setting. Skills required to improve interpersonal communication competence are illustrated and put into practice.
SOY00411 Tourism Theories and Practices
Students develop their knowledge and understanding of the dynamics of the tourism system and their capability for independent, university level (i.e. professional) education. This process can be intrinsically interesting and it has practical uses, such as providing students with background knowledge for other subjects that involve marketing, management and other disciplines related to tourism.
MKT00127 Tourism and Hospitality Marketing
This unit provides an introduction to the role of marketing in the hospitality and tourism industry. It examines consumer behaviour, strategic planning, creating a marketing plan, marketing segmentation and use of the marketing mix.
MNG00440 Introduction to Tourism and Hospitality Management
Examines in an integrated way, management concepts and competencies common to managing all organisations, but particularly managing service and providing quality service in tourism and hospitality businesses and organisations. Uses tourism and hospitality case studies to encourage students to find links between theories and practice.
MNG01413 Human Resources and Workplace Management
This unit highlights the importance of strategic HRM to tourism and hospitality. The interaction between line managers and human resource specialists is also examined. Students will gain an appreciation of the importance of people and human capital while critically engaging with modern research literature to identify future industry trends. It uses a student-focused strategy in developing case-study analysis and critical thinking.
ACC10249 Financial Information for Decision Making
This unit acts as an entry point to all streams of the Bachelor of Business programme by considering the context of business decision making. Recognising economic, social and environment issues and the global context of modern organisations, the types of quantitative and qualitative information generated by and required by organisations to make informed decisions. The process of identifying, measuring, recording and communicating economic information is demonstrated throughout the unit. The information derived from this process is set alongside non-financial considerations, both internal to the organisation and pertaining to society at large to form a total picture of the information requirements facing decision makers in business.
SCI00419 Food and Beverage Management
This unit provides students with an understanding of strategic, operational and managerial issues facing food and beverage operators. The unit focuses on the managerial issues in food and beverage operations. Once a concept has been developed, food and beverage managers must communicate and implement the concept on a daily basis through the firm’s operational activities, which include menu planning, purchasing, receiving, storing, issuing, production, service and sale.
LAW00203 Business Law and Ethics for Tourism and Hospitality
This unit introduces students to the Australian legal system and key elements of business law specifically relevant to tourism and hospitality. It also introduces students to some theoretical principles of business ethics. This unit encourages students to recognise the potential legal and/or ethical implications of issues encountered by managers of tourism businesses using a teacher-focused strategy to develop students' problem-solving and analytical skills.
MNG10476 Professional Development for the Workplace
A professional development unit enhancing skills necessary for gaining employment. Includes goal setting, job search skills, resume writing, interview skills, insights into organisational behaviour and practical approaches to dealing with common workplace issues. A key component of this unit is the development of a personalised Professional Development Plan.
MNG00417 Strategic Management for Tourism and Hospitality Enterprises
Every organisation (large or small, in the private or public sectors) contains issues of strategy. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.
MNG01222 Facility and Risk Management for Hospitality Operations
Examines organisations’ procedures to manage facilities and risk in the hospitality industry. This knowledge is needed to protect guest from safety hazards and organisations from loss of profits. The unit evaluates how tangible aspects of hospitality products are determined feasible in different contexts. It estimates the need to introduce strategic facility management measures for the benefit of operational efficiency. Examines risk management process and their potential to protect physical, non-physical and human assets.
MNG00441 Hospitality Services Management
This unit introduces students to the concept of hospitality services management where the customer is the centre of the organisation. It develops an understanding of the links between marketing, operations and human resource functions to facilitate effective strategies and service management techniques for hospitality-related enterprises. In particular, this unit takes a student-centred approach and aims to develop students’ teamwork skills. To complete the assessment requirements for this unit, students will need access to a computer and Internet.
MKT01420 Conventions, Meetings and Exhibitions Management
Provides students with an overview of the convention, meetings and exhibitions industry. It examines the physical requirements, marketing, management and operation of convention and exhibition facilities. Emphasis is also placed on the planning and organisation of conventions and meetings.
ECO00424 Economic Analysis for Tourism and Hospitality
Provides an overview of the economic basis and consequences of tourist behaviour. Emphasis is placed on the economic implications of tourism for local communities and the international travel and tourism industry. The role of government in tourism development and management is also addressed.
MNG00415 Tourism and Hospitality Research and Analysis
An understanding of the research process is important to tourism businesses. Ability to choose the appropriate collection, interpretation and presentation methods are the focus of this project-based unit. Students are given an introduction to research where they can develop skill in the planning, preparation and design of a tourism research project.
MKT00128 Tourism and Hospitality Sales and Promotion
This is a skills-based marketing unit that covers the areas of destination marketing, media releases, brochure development, internet marketing, product development, pricing, packaging, advertising and the overall management and control of the marketing function in tourism and hospitality organisations.
MNG00427 Entrepreneurship in Tourism and Hospitality
Explores innovation and the entrepreneurial process in the context of tourism and hospitality industries by examining environmental, personal and sociological antecedents to entrepreneurship, the process of new venture creation, and the general and strategic management of entrepreneurial ventures from start-up through growth.
MKT01221-4 Intern Study I - IV
Provide practical workplace experience within the tourism and hospitality industry. Students can undertake a placement in any appropriate industry sector (e.g. hotels, resorts, clubs, casinos, government tourism bodies, restaurants, catering and food service operations, private consultancies, airlines, event and conference management, marketing/promotions and special interest tourism operations) in Singapore or overseas. These units provide an opportunity for students to apply concepts and principles of business management to a workplace setting in the tourism/hospitality industry and enable students to better appreciate the nature of employment in the industry.
Specialisation Units
MNG10228 Project Management for Conventions and Events
Enables students to apply event project planning and management techniques to specific conventions and events. Topic areas cover all aspects of the event management process including: undertaking feasibility studies, the development of an event plan, creating a work breakdown structure, and event evaluation strategies. Microsoft Project is introduced as an application to assist with the management of event projects.
MNG10226 Theming and Staging for Convention and Events
This unit aims to provide students with the ability to analytically apply the process of production operations (i.e. programming and theming, and logistics and staging) used in Convention, Exhibition and Event management. These technical and creative processes encompass the decisions which influence how human and technical resources are employed to achieve the desired outcome of an event and are of fundamental importance to Event Management and Planning. The unit investigates effective means of evaluating options and making the selections required to successfully manage a range of diverse events in a variety of contexts.
MNG00421 Events Management
This unit provides students with an international, national, regional and local perspective of the event industry and its relationship to the tourism sector. The unit will identify and examine various aspects of event management which are deemed necessary to ensure a viable event including strategic planning, marketing, finance, logistics, operations and event evaluation.
