The course is designed for students interested in healthcare marketing. It is designed to explain why healthcare marketing is different and specific to healthcare operations. It introduces students to the core concepts and strategies in areas including product management, customer services and tourism, new product planning, international marketing and management, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research and management consulting, e-business as well as strategic marketing in healthcare context. It also introduces students to the nature of healthcare products and healthcare consumers.
Research Methodology for Managers
This module is designed to equip participants with the necessary skills to conduct management research using various approaches for different set of issues. The module explains the role of research in management. It introduces to various experiments and types of research.
This module aims to provide deep insights into the organizational behaviour in healthcare organizations. The participants will discuss how individuals behave in healthcare organizations, how groups and teams interact and also how managers behave themselves to ensure effective coordination within the specific healthcare organizational settings.
Healthcare Finance and Economics
The aims of this module are to provide an overview of healthcare economics to explain how funds move through the healthcare system, discuss foundational accounting concepts. The participants will understand the supply and demand factors of healthcare, health insurance and risk pooling. It is important to examine hospital financing, sources of healthcare funds and uses of hospital income and expenses.
The aims of this module are to provide an overview of the dynamics of the healthcare industry and to describe the conceptual foundations of strategic management. The participants will discuss essential strategic tasks of leadership and management, understand the importance of strategic thinking, strategic planning and managing strategic momentum.
The aims of this module are to present information about leadership and governance challenges in different countries and evaluate financial and non-financial barriers to healthcare. The participants will be able to understand global policies on ageing and provide practical suggestions for enhancing the essential skills of leadership, management, communication and project planning for healthcare leaders.
Ethical and Legal Considerations in Healthcare
The aims of this module are to provide an overview of moral values and judgements as applied to the practice of medicine and understand the importance of Ethics Committees.
Disease Prevention, Treatment and Management
The aims of this module are to describe the effectiveness and availability of various prevention and treatment options so as to explore health promotion and health care. The participants will be able to understand how social, environmental, economic and cultural factors have altered the focus of healthcare towards preventative services.
The Dissertation is an independent study that is under the direction and supervision of an academic member of staff from MDIS. It requires the participant to undertake research in a related topic of interest, which will result in a thesis of 15,000 words. The dissertation aims at providing participants with the opportunity to:
• demonstrate an understanding of both theory and practice and
• develop research capabilities
• writing abilities
• Planning, structuring, analysis and production of a dissertation