Fundamentals of Marketing
To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of “how marketing actually works” especially in the rapidly evolving world of marketing. The course content includes: Introduction to marketing; Marketing environment; The marketing mix - 4Ps; The promotional tools, Use of advertising and PR; Market segmentation, targeting and positioning; Consumer behaviour; Product, service and branding.
To equip the student with knowledge and skills of good communication. To sharpen the writing and oral skills of students to increase their proficiency in articulation. The course content includes: Introduction to communications on business communication, human communication and mass communication in general; Various types of communications: verbal/nonverbal, written, interpretation, group and organisational, listening and questioning skills, verbal communication importance and effective speaking skills, written communication - importance and effective writing skills.
Principles of Accounting and Finance
To equip students with the fundamental concepts in accounting and finance, the awareness of the importance of the need, sources and use of funds. The course content includes: basic concepts and principles of accounting: double entry concept, the accounting process and systems, accounting for assets and liabilities and fundamental accounting principles underlying accounting practice; basic understanding of the sources and allocation of funds within business enterprise and tools and techniques used by the financial manager in the management of funds; financial statements and financial statement analysis; introduction to business mathematics, breakeven analysis and marginal costing.
Principles of Business Management (I)
To provide a concise coverage of current management concepts and processes, so as to enable students to apply their knowledge to specific organisational situations more effectively. The course contents includes: Business management principles, Business management in a changing environment, Business management in planning, organising, decision-making and control techniques, Basic understanding of human behaviour in organisations: perception, personality learning, motivation, stress, group dynamics, leadership and conflict.
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 40 (tutorial)
Click here to download profiles of lecturers.