Modules Descriptions
Core Modules
Marketing
Designed to enable participants imbibe interest in the relevant managerial approach to marketing, this module prepares participants for a career in product management, customer services and tourism, international marketing and purchasing, advertising and public relations, marketing research and management consulting, e-business, as well as general management.
On completion of this module, students will be equipped with critical thinking and analytical skills, in executing feasible international marketing competencies in the confrontation of global competition.
Research Methodology And Decision Analysis for Business
This module will introduce participants to techniques in decision making, enhance ability to understand, analyse and interpret numerical data; apply scenario planning, simulation and alternative decision support systems; elicit probabilities and apply understanding in negotiating problems.
Working In Organisations
This module aims at developing a broad understanding of organisational activity and human behaviour in organisations; introduction of concepts, theories and principles which can be used in the analysis of organisational problems; and developing in participants a wide understanding of the role of management to enable them to develop their own skills as future managers in organisations.
Managerial Accounting
This course aims at equipping users of business data rather than preparers of business data, with an understanding of balance sheets, income statements, and statements of cash flow.
It introduces participants to financial, managerial and cost accounting concepts, principles and techniques to facilitate decision making in management.
Strategic Management - Capstone Core Module
This course will provide participants with in-depth understanding of the strategic management process, while exposing them to apply a wide array of theoretical models on practical situations.
It provides the students with a thorough grounding in the diverse approaches adopted within the strategy field to apply different theoretical frameworks in management.
The Marketing Specialisation Modules:
Global Marketing
This course attempts to explore marketing opportunities and competition from a multilateral perspective, examining the role of marketing in a cross-functional approach to the business operation.
Using an interdisciplinary perspective, participants have a better understanding of how the various functional areas interface with marketing through case analysis.
Participants will also learn how to market products around the world, and appreciate the multi-sourcing aspects of the global business environment.
Integrated Marketing Communications
Provides participants the understanding of the formulation and implementation of Integrated Marketing Communication (IMC) plans and associated activities; manage marketing communications both internal and external and will introduce to participants the processes, issues and terminologies used with IMC.
Strategic Marketing
The main objectives of this course are to enable participants to develop, analyse and evaluate marketing opportunities and strategies such as situation analysis, competitive advantages, market orientation, portfolio analysis, growth matrix, product life cycle; understand key strategic marketing concepts and strategies for growth, maturing, declining and hostile markets.
Seminars And Workshops:
Plagiarism
This workshop will be conducted on a Saturday (Week 3 of Term One) and attendance is compulsory. The focus of this workshop is to help participants understand: What is plagiarism; How to avoid plagiarism and the Academic consequence of plagiarism.
Dissertation And Research Methodology
The objectives of this workshop are to provide participants an understanding of: Dissertation Synopsis; Dissertation proposal; Research Methodology; Review of literature; Sampling; Data analysis; Referencing and Writing guidelines.
Career Planning
Job and career related workshops, such as, Interview Skills, Resume Writing, etc will be organised towards the end of the course to prepare students for job searching activities.
