The module equips students with data processing and application of statistical methods in business forecasting. Students should be able to analyse different business situations using the various theories and models to arrive at business decisions.
Principles of Business Management
This module aims to enable students to explore the importance of management to business organisations. It provides a concise coverage of current management concepts and processes, so as to enable students to apply their knowledge to specific organisational situations more effectively.
This module aims to develop an understanding of the role of accounting in business, including the underlying principles and concepts relating to financial accounting, double entry system to record business transactions and the reporting of business performance using a Balance Sheet, Income Statement and Cash Flow Statement. The module also introduces the concept management accounting for decision-making in terms of cost classification and budgeting techniques.
To introduce basic concepts, theoretical frameworks and analytical tools of strategic management
To provide an understanding of the main factors which influence the strategic decision-making process in organisations.
To develop an integrated understanding of how strategic options may be identified, chosen and implemented.
To recognise the role and importance of strategic management in a business organization.
To examine key issues in organizational behavior at the individual and group level.
To study key concepts associated with individual, interpersonal and group processes within organizations.
To understand the impact of individual behavior on organizations and management approaches.
To explore the dynamics of the workplace produced by the interaction of individual and group behavior.
To provide an understanding of the impact and influence of cultural differences on behavior.
Introduction to Business Law
This module aims to give the student a good working knowledge of the various aspects of business law. This includes the Law of Contract, Agency Law and an understanding of the workings of the Singapore Legal System. By the end of the module the student should have a good working and academic understanding of the subject.
Principles of Marketing
This module aims to provide students with an understanding of the core concepts and principles of marketing – to provide them knowledge of how marketers build and manage demand and create and sustain customer relationships - and to understand the challenges facing marketers in a globalised economy.
Internet & E-Commerce
Demonstrate knowledge of key concepts such as electronic markets, electronic data interchange and Internet commerce.
Critically evaluate the business strategy and business decision-making processes, taking into account, competitive strategy, first mover advantage models, etc. which are crucial in developing e-commerce solutions.
Demonstrate a thorough understanding of e-Markets and e-Marketing and be able to analyses, design and provide eCommerce solutions for a given scenario.
Evaluate the possible legal outcomes of alternative designs, practices and processes.
Differentiate the different models and types of e-commerce applications
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 40 (tutorial)
Click here to download profiles of lecturers.