Objectives
The Bachelor of Business Administration gives students the opportunity to gain a comprehensive understanding of management and professional practice, and the option to specialise in International business or marketing.
The BBA also provides an excellent grounding for students who want to advance their career by studying the Southern Cross University Master of Business Administration.
This SCU course is offered through MDIS:
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To equip participants with effective skills and tecniques to succeed in a contemporary marketing environment across the borders.
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To introduce management values and modern business concepts.
Assessment Methods
Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses or problem resolutions and examination.
Modules are taught in a face-to-face manner.
In addition, students attending the day programme must achieve at least 90% class attendance to be eligible to sit for examination.
Graduation
Upon the successful completion of the programme, graduates will be awarded the Bachelor of Business Administration by Southern Cross University. Graduates may use the designatory title BBA after their names.
Southern Cross University, Australia
Southern Cross University is a contemporary Australian public university. The University takes pride in the supportive study environment provided for students irrespective of their backgrounds and life goals.
The University has around 16,000 students enrolled throughout Australia and from 80 countries around the world. It offers undergraduate and postgraduate degrees in business, creative and performing arts, education, engineering, environmental, marine and forest science, health and human science, humanities and social sciences, Indigenous studies, information technology, law, psychology, tourism and sport and exercise science. The University has developed industry partnerships and strong links with business, the professions and the community to provide a practical emphasis as well as the rigorous application of theory.
Southern Cross University is a research intensive University that offers Masters by research and PhD research degrees.
Southern Cross University collaborates with other international institutions in the delivery of courses in China, Singapore, New Zealand and Papua New Guinea. The University is committed to enhancing the lives and helping to advance the careers of all its international students.
Named after the constellation of stars that appears in the night sky of the southern hemisphere, the Southern Cross is a potent symbol in Australia’s history and forms part of the Australian flag. It has been used for centuries to help navigate and guide travellers on their journeys.
About Southern Cross Business School
The Southern Cross Business School offers a comprehensive range of business and information technology degrees that are informed by research, reviewed by industry leaders and taught by experts. The School’s courses are designed to build students' knowledge and capabilities and open doors and opportunities for them anywhere in the world.
The School is committed to excellence in teaching and its degrees are all tailored to meet industry demands. They combine academic rigour with contemporary industry practice, giving students the skills to succeed in complex business environments.
The research profile of the School is diverse and is centred on the development of four research nodes:
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Entrepreneurship / Enterprise development
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Information technology and information systems
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Human resources and workforce
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Marketing.
The School has more than 3,000 students studying within Australia and offshore. They are supported by approximately 50 full-time staff who possess academic and professional qualifications and experience.
