Bachelor of Business Administration (Specialising in Marketing)

Objectives

The Bachelor of Business Administration (BBA) is an internationally recognised business qualification. Southern Cross University's BBA is designed for students who are looking to develop a strong understanding of business disciplines such as international business, entrepreneurship, finance, marketing or management and who want to work in the fast paced business environment in today's global economy.

The BBA also provides an excellent grounding for students who want to advance their career by studying a Master of Business Administration (MBA).

This SCU course is offered through MDIS:

• To equip participants with effective skills and tecniques to succeed in a contemporary marketing environment across the borders.
• To introduce management values and modern business concepts.

 

Assessment Methods

Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses or problem resolutions and examination.

In addition, students attending the day programme must achieve at least 90% class attendance to be eligible to sit for examination.

 

Graduation and Degree/Certificate/Diploma

Upon the successful completion of the programme, graduates will be awarded the Bachelor of Business Administration by Southern Cross University. Graduates may use the designatory title BBA after their names.

 

About The University

 

Southern Cross University

Southern Cross University is a dynamic, contemporary Australian university. It is proud of the quality of its graduates, awards, teaching courses and the strength of its research achievements. It is established under its own Act of Parliament and is a full member of the more than 500 institution-strong global  Association of Commonwealth Universities.

The University is named after the constellation of stars that appears in the night sky of the Southern Hemisphere. The constellation is a potent symbol in Australia's history and also forms part of the Australian national flag.

Southern Cross University offers quality degrees at Associate, Bachelor, Masters and Doctoral levels. The University has more than 16,000 students enrolled from throughout Australia and 80 countries around the world. It has developed industry partnerships and strong links with business and the professions to provide a strong practical emphasis combined with a rigorous appreciation of theory.

SCU offers industry relevant degrees that focus on business, tourism, environmental and health sciences, indigenous studies, education, law and a broad range of the arts. The University is currently part of seven Australian Co-operative Research Centres.

Southern Cross University collaborates with other international institutions in the delivery of courses in China, Hong Kong, India, Malaysia, New Zealand, Papua New Guinea, Singapore, Thailand and the USA. The University is committed to enhancing the lives and helping to advance the careers of all its international students.

Southern Cross University is based on the north coast of New South Wales, Australia - a region renowned for its extraordinary beauty. Its campuses are located at Lismore, Coffs Harbour and the Gold Coast, and The Hotel School Sydney, which it runs in partnership with Mulpha Australia.

 

Southern Cross Business School

The Southern Cross University Business School offers a comprehensive range of business and information technology degrees that are informed by research, reviewed by industry leaders and taught by experts.

The Business School offers opportunities for lifelong learning through its undergraduate and postgraduate degrees, which are all tailored to meet industry demands.

Our students – whether they are school leavers or business executives – acquire the professional qualifications specifically required and most in demand throughout the public and private business and information technology sectors. Our programmes are designed to build students' knowledge and capabilities, and open doors and opportunities for them anywhere in the world.

The research programme of the Business School addresses regionally relevant issues relating to public policy, regional economic development, corporate governance, leadership, human resources development and organisational change.

 

Southern Cross University is a dynamic, contemporary Australian university. It is proud of its reputation for quality teaching and the strength of its research achievements. It is established under its own Act of Parliament and is a full member of the more than 500 institution-strong global Association of Commonwealth Universities. The University is named after the constellation of stars that appears in the night sky of the Southern Hemisphere. The constellation is a potent symbol in Australia's history and also forms part of the Australian national flag. Southern Cross University offers degrees at Associate, Bachelor, Masters and Doctoral levels. The University has more than 16,000 students enrolled from throughout Australia and 80 countries around the world. It has developed industry partnerships and strong links with business and the professions to provide a practical emphasis as well as a rigorous appreciation of theory.

SCU offers industry relevant degrees that focus on business, tourism, environmental and health sciences, indigenous studies, education, law and a broad range of the arts. The University is currently part of seven Australian Co-operative Research Centres

Southern Cross University collaborates with other international institutions in the delivery of courses in China, Hong Kong, India, Malaysia, New Zealand, Papua New Guinea, Singapore, Thailand and the USA. The University is committed to enhancing the lives and helping to advance the careers of all our international students.

Southern Cross University is based on the north coast of New South Wales, Australia - a region renowned for its extraordinary beauty. Its campuses are located at Lismore, Coffs Harbour, Gold Coast, Tweed Heads, and the Hotel School Sydney, which it runs in partnership with Mulpha Australia.

 

 

Leadership

• Critically analyse the concept of leadership and review the prominent theories, models and contemporary themes and issues.
• Students will examine leadership practices and styles and apply a range of techniques used to evaluate leadership effectiveness.

 

Entrepreneurship

• Define entrepreneurship, identifies characteristics of entrepreneurs, debates the training and development of entrepreneurs, and illustrates the application of entrepreneurship to public and private sector operations.
• Provide students with an understanding of entrepreneurs and entrepreneurial behaviour
• Examines and discusses several entrepreneurship theories and their applications.

 

Project Management

• Considers the processes of developing, implementing and evaluating a specific project.
• Discusses needs analysis, budgeting, scheduling, resource allocation, tendering procedures and legal considerations, and the uses of computer software

 

Strategic Management

• Integrates and applies knowledge gained in previous units for the purpose of evaluating complex business problems and forumlating policies and strategies for their solution.
• Provides a conceptual framework for the formulation, implementation and evaluation of business strategies for local and global perspectives.
• Extensive use of local and international case situation.

 

Consumer Behaviour

• Provides students with knowledge of the various processes and facets of consumer motivation and behaviour; the influences of society and culture; the process of consumer decision making; an awareness to the critical implications of these processes to the right marketing task.
• Ability to translate and apply consumer theory to local situations and diagnose the marketing repercussions and responses.

 

Marketing Research

• Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation
• Topics include the requirements of scientific method, sources of data, data collection methods and techniques, analysis and presentation of data and results; with careful consideration of the limitations of different methods and techniques.
• Emphasis is on practical application to ‘real life’ situations

 

Global Marketing

• Exposes students to the potential, practice and pitfalls inherent in marketing overseas
• Discusses the international marketing environment, identification of export markets and product planning, pricing, promotion and distribution for foreign markets

 

Sales and Promotion Management

• Provides a comprehensive background to the principles and practices of sales and promotions management in the market place, covering planning and development of the sales force, elements in the promotions mix, and preparation of integrated plans.

 

Structure and Duration

 

Day Programme (for International students only)

• 8 modules
• 8 months
• 4 modules per term
• 4-5 times per week

 

Commencement Date

Class Intake for 2012

: : Day Programme:         Feb, Jun & Oct

 

Fees:

: : Application Fee:        S$267.50 + $30 (ICA student pass processing fee)

: : Tuition Fees:             S$14,980.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Interested candidates must fulfill one of the following admission requirements:

• Business related Diploma from a local polytechnic

    OR

• MDIS Higher Diploma in International Business

    OR

• Other relevant Diplomas may be considered for entry on a case-by-case basis

Applicant must demonstrate Proficiency in English (with Grade C Pass in English at GCE 'O' Levels).

Diploma must include sufficient business units for advanced standing to be approved by Southern Cross University.

Other equivalent qualification may be considered on a case by case basis

 

Additional Criteria

Applicants must demonstrate proficiency in English Language.

Applicants without C6 pass in English Language at GCE 'O' Levels are required:

• Achieve academic IELTS 6.0 with no less than 5.5 in any band;

    OR

• Achieve TOEFL 550 with no less than 4.5 in the test of written English;

    OR

• Achieve internet-based TOEFL 79 with no less than 22 in writing; or equivalent

 

Application Procedure

International student is required to apply for student pass if he/she wishes to study full-time in Singapore.

Applicant is required to submit the following documents to MDIS:

• MDIS Application Form
• 4 recent passport-size photographs of the applicant. (against white background)
• 1 copy of Immigration and Checkpoint Authority (ICA) e-Form 16
• Copy of applicant's passport pages showing his/ her particulars and travel and travel document's date of validity. (At least 1 year)
• Copy of applicant's Birth Certificate / Affidavit
• Copy of applicant's Certified / Notarised copy of Education Results/Certificates and Transcripts ( with detailed results)
• Copy of the student pass (For applicants transferred from other schools in Singapore) or Notification for Cancellation of Student Pass, Visit pass and Embarkation Form.
• Must show proof of English Medium Study / First Placement Test Attempted / IELTS / TOEFL
• Copy of financial ability. (e.g. bank statement, fixed deposit / saving account ) • Visa Required Country only (E.g. minimum amount of RMB150, 000 for PRC only)
• Proof of parent's occupation (PRC only)
• University Matriculation Form (if applicable)
• Letter by applicant indicating interest to study with MDIS (study plan/ statement of purpose) for Master programmes

*Notarized English translations are needed if documents are in other languages.

The MDIS application form shall be accompanied by the registration fee of S$250.00 (exclude prevailing GST) and ICA student pass processing fee of SGD 30.00 payable either by cash, credit card or demand draft/telegraphic transfer from the student.

For more enquiries, please contact us at 6278 8000 or email us at ib@mdis.edu.sg.

MDIS permits students to pay their course fee in instalments. An administrative charge of S$107.00 (inclusive of GST) will be levied on each late instalment payment of the course fee. Fees are payable upon confirmation and acceptance of the place in the programme before the programme commencement. You may pay your fee by cash, NETS, VISA, MasterCard, AMEX or by cheque or through our financial assistance scheme.If payment is by cheque, please indicate the details of the programme applied for on the back of the cheque, stating clearly you personal particulars and company name. Unless otherwise stated, all fees are inclusive of GST.

Please note that under the Private Education Act, all students will enter into a Fee Protection Scheme contract with MDIS.

 

Student Pass Application

International student is required to apply for student pass if he/she wishes to study full-time in Singapore.

 

Structure and Duration

Day Programme (for Local students only)

• 8 modules
• 8 months
• 4 modules per term
• 4-5 times per week

Evening Programme (for Local students only)

• 8 modules
• 12 months
• 2-3 modules per term
• Intensive workshops are conducted for each BBA unit. A minimum of 3 days of consecutive lessons per module

 

Commencement Date

Class Intake for 2012

: : Day Programme:              Feb, Jun, Oct

: : Evening Programme:       Feb, Jun, Oct

 

Fees:

: : Application Fee:        S$32.10

Day Programme

: : Tuition Fees:             S$14,712.50

Evening Programme

: : Tuition Fees:             S$13,375.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Interested candidates must fulfill one of the following admission requirements:

• Business related Diploma from a local polytechnic

    OR

• MDIS Higher Diploma in International Business

    OR

• Other relevant Diplomas may be considered for entry on a case-by-case basis

Applicant must demonstrate Proficiency in English (with Grade C Pass in English at GCE 'O' Levels).

Diploma must include sufficient business units for advanced standing to be approved by Southern Cross University.

Other equivalent qualification may be considered on a case by case basis

 

Additional Criteria

Applicants must demonstrate proficiency in English Language.

Applicants without C6 pass in English Language at GCE 'O' Levels are required:

• Achieve academic IELTS 6.0 with no less than 5.5 in any band;

    OR

• Achieve TOEFL 550 with no less than 4.5 in the test of written English;

    OR

• Achieve internet-based TOEFL 79 with no less than 22 in writing; or equivalent

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

 

1. STUDY LOANS
    

   Organisation	Contact Number	Website
   TCC Limited	Tel : 6319 3700	www.tcc.org.sg
   DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800 629 2265	www.maybank2u.com.sg




2. CREDIT CARD INTEREST FREE 0%  INSTALMENT PLANS

   a)        For All Progammes(6 to 12 months)

   Organisation	Contact Number	Website
   Standard Chartered Bank	Tel : 1800 747 7000	www.standardchartered.com.sg
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800-9682265	www.maybank.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg
   OCBC	Tel : 1800 363 3333	www.ocbc.com.sg

   
   

   b)       For Degree & Masters Programmes (24 months)

   Organisation	Contact Number	Website
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg

Application Procedure

All applications must be submitted four weeks before the commencement date. It is important that applicants apply early for specific intakes.

All applications must be accompanied with a non-refundable application fee stated below and attach the following supporting documents duly certified (if applicable):

• Completed application form that can be obtained from MDIS website or at any of our centres
• University Matriculation Form (if applicable)
• Photocopy of NRIC / Passport
• All educational certificates and transcripts (Certified-true copies)
• Other relevant educational / professional /training certificates
• 2 Photographs
• Curriculum Vitae (CV)
• Copy of Medical Insurance (if any)
• Registration fee of $32.10 (non-refundable)

For more enquiries, please contact any of our programme consultants at 6247 9111 / 6372 1000 or email us at etc@mdis.edu.sg.

Management Development Institute of SIngapore Pte Ltd (MDIS Pte Ltd) collects course fees in accordance to the fees structure stipulated in the standard PEI-Student Contract. An administrative charge of S$107.00 (inclusive of GST) will be levied on each late instalment payment of the course fee. Fees are payable upon confirmation and acceptance of the place in the programme before the programme commencement.

Payment can be made by cash, NETS, VISA, MasterCard, AMEX, Tele-graphic Transfer or by cheque or through our financial assistance scheme. For cheque payment, please indicate the details of the programme applied for on the back of the cheque, stating clearly you personal particulars and company name.

Cheques must be crossed and made payable to "MDIS Pte Ltd". Student Name, NRIC/FIN Number and Course Title should be written on the reverse of your cheque.

Please note that under the Private Education Act, all students will enter into a Fee Protection Scheme contract with MDIS.

Duration of Course | Full-time: 8 months, Part-time: 12 months
Degree Awarded | DEGREE

 

Class Intake for 2012

Evening & Day Programme
Feb, Jun, Oct