Day Time Accelerated Programme
Students on the day time programme complete a prescribed set of 14 modules completing 3 or 4 modules every three months. The modules are:
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Business Accounting
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Business Economics
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Business Ethics and Sustainability
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Business Research
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Corporate Finance
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Managerial and Professional Development
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Managing People
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Marketing
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Operations Management
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Strategic Management
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E-Business (cycle 2 module)
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International Business Strategy (cycle 2 module)
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Management of Change (cycle 2 module)
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Marketing Communications (cycle 2 module)
After completing the 14 modules students are required to write a 12,500 - 15,000 word Management Project.
Day time students can tailor their learning experience by studying up to three cycle 2 module(s) over an intense block period (3-5 days) at the Bradford University School of Management or at a partner institute (subject to availability).
Please note: the modules provided may occasionally vary in order to reflect current academic and managerial interests
Evening Programme
Students on the evening programme are expected to complete 2 modules every three months.
Students on the evening programme initially study 10 compulsory modules covering key business and managerial disciplines. These modules are:
Compulsory Cycle 1 Modules
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Business Accounting
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Business Economics
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Business Ethics and Sustainability
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Business Research
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Corporate Finance
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Managerial and Professional Development
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Managing People
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Marketing
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Operations Management
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Strategic Management
Once the students have completed the 10 core modules they are required to complete four Cycle 2 modules. There are a total of six Cycle 2 modules to choose from, these are:
Elective Cycle 2 Modules
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E-Business
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Management of Change
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International Business Strategy
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Marketing Communications
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International Financial Management
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Managing International Business in Emerging Economies
After completing the 14 modules students are required to write a 12,500 - 15,000 word Management Project.
Students on the evening programme are expected to complete 2 modules every three months.
If students decide to study a Cycle 2 module(s) at Bradford or at a partner institution, a number of alternative modules are available (e.g. corporate marketing, mergers and acquisitions).
The Bradford MBA Structure
Students on the accelerated daytime programme study three or four subjects (modules) every three months. Students studying on the evening programme are expected to take two modules every three months.
Every module contains nine study units. Students typically progress by studying one unit from each module per week. For the students on the evening programme this equates to approximately 14-16 hours of study per week.
If you don't think that you have enough time to study over the 3 month period you can always choose to study just one module, lightening your workload considerably. If work or family life is particularly busy then you can even suspend your studies and restart at a later date.
This flexibility means that students studying on the evening programme can complete the Bradford MBA in 2 to 6 years. However, we strongly advise that those studying on our evening programmes complete two modules every three months.
The Bradford Approach To Learning
Each module has been designed so that your understanding and knowledge is developed through using a variety of materials including face-to-face tutorial sessions, textbooks, study books, academic journal papers, video clips and podcasts.
International Study Opportunities
You may decide that you want to accelerate your studies, learn about a particular subject area, study alongside other Bradford Students or simply broaden your horizons and spend some time studying overseas.
You can do this by studying a module over three to five days at the School of Management or at any one of our partner institutions in Dubai and the Philippines. Examples of block modules taught at these locations include Corporate Marketing, International Business Studies and Mergers & Acquisitions.
Please note that attendance at some locations may be subject to availability.
Cycle 1 Module Descriptions
Business Accounting (Day & Evening Students):
Managers are required to have an understanding of accounting and the accountant’s role within an organization. The module will provide an introduction into this area covering issues such as:
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Interpreting and evaluating accounts
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Profit and loss
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Cash flows, investment appraisal and budgeting
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Investment appraisal and return on investment
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Marginal and absorption costing
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Ratios, comparisons and trends
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Budgeting and control
By the end of the module students will be able to:
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Demonstrate a critical understanding of the role and structure of the finance and control functions within an organisation.
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Be able to use relevant financial information for control and decision making and be able to employ basic techniques to prepare, report and analyse financial data.
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Analyse and evaluate financial information and present the results in an appropriate format.
Business Economics (Day & Evening Students):
The module provides an insight into the market environment organizations operate in and how market forces can impact on an organization and the growth strategies adopted. The module covers issues such as:
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Scarcity and choice
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Resource allocation and markets
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Demand and supply/cost analysis
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Intervention in markets
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Market structure and competition
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Structure, conduct and performance of companies and markets
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Market concentration and public competition policy
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Determinants of national output/income and fluctuations in growth rates
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Key economic variables; ouput, employment, inflation
By the end of the module students will be able to:
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Demonstrate competency in the use of economic concepts
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Understand how markets work and how market forces affect organisations
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Understand the growth strategies organisations can adopt
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Understand how national and international economic policy can influence organisations
Marketing Management (Day & Evening Students):
The module provides an insight into just what marketing and outlines fundamental marketing theories managers need to be aware of. In addition to this the module considers the relationship between market analysis, organizational opportunities and threats, marketing strategies and tactics. The module covers issues such as:
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What is the marketing concept?
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Analysing the market environment and marketing planning
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Consumer and organisational buying behaviour
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Segmenting the market, targeting customers and positioning the product
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Marketing tactics - the marketing mix
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Product portfolio analysis and the product life cycle
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Branding and communicating with the market
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Marketing channels - distributors and retailers
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Pricing strategies
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Marketing in an international environment
At the end of the module students will be able to:
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Understanding the key marketing principles and concept
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Apply marketing theory to a real situationThe
Operations Management (Day & Evening Students):
The module looks at what is known as the 'conversion process' focusing on how materials and products are processed within the organisation. The module covers:
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The framework for operations management and the functional interfaces
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The issues of values, variety and design
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Design operational systems
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The workings of an organisation
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Capacity management and operational planning
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Quality management
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Purchasing and layout
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Contemporary issues in operations management
At the end of the module you will be able to:
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Understand the key issues of operations management and be able to consider these concepts across all organisational situations
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Draw on your operational knowledge refining yoru operational analysis, problem solving and decision making skills
Managing People (Day & Evening Students):
Managers need to be able to understand how to manage one of their most valuable and important resources - their employees. In order to investigate this subject the module draws on several disciplines including organisational behaviour, organisational psychology and human resource management. The result is a module which provides a comprehensive insight into those factors which influence human behaviour within the work environment. The module covers:
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Personality, perception, motivation and job satisfaction
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Group and team work
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Management and leadership
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Transactional and transformational leadership
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Organisational culture, structure and design
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Conflict, power and politics within the organisation
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Communications within the organisation
At the end of the module you will be able to:
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Demonstrate an understanding of behaviour in organisations, the causes, consequences and management of behaviour within an organisation
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Have a sound understanding of the links between organisational behaviour, organisational theory and human resource management
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Apply your knowledge to analysing problems/issues in the workplace, findings solutions to these problems and communicating these solutions
Managerial and Professional Development (Day & Evening Students):
This module encourages students to adopt an independent and reflective approach to learning and development enabling students to develop an awareness of their own and others' development needs. The module covers:
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The role of learning and development in organisations
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The critical role of managerial skills
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Learning: approaches and models
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Principles of personal development
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Professional and management development
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Career Development
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Developing self-awareness
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Reflective practice
At the end of the module you will be able to:
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Demonstrate a critical understanding of the concepts of reflective learning, managerial and professional development
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Manage your own (and others) development effectively, supporting reflective practice and learning
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Assess your own and others learning and development needs and identify resources and opportunities to address them.
Business Research (Day & Evening Students):
In order to assess new business opportunities or potential future strategies, managers need to be able to conduct business research in a systematic and objective manner. In addition to this when faced with the results from business research, managers also need to have the required skills to analyse the evidence presented to them. With this in mind the module covers:
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Qualitative and quantitative approaches to business research
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Creating a suitable research sample
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Analysing research results
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Drawing and then testing the findings emerging from business research
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Interpreting and presenting research results
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The ethics of business research
At the end of the module you will be able to:
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Critique the quality of business research design
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Design, conduct and present sound business research
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Be able to manage business research data applying the appropriate concepts and techniques
Business Ethics and Sustainability (Day & Evening Students):
The module will draw on current research and business practice in order to provide students with an insight into some of the major issues facing organisations today. The module covers:
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The foundations of the debate surrounding business ethics and sustainability
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What do we mean by business ethics, sustainability, sustainable development, corporate citizenship and corporate social responsibility?
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Traditional and contemporary ethical theory
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The duties and responsibilities of businesses
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Corporations, states and the civil society and the firm as a political actor
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The international, national and regional regulatory environment and codes of practice
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State or self-regulation and the risks of non-compliance
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Stakeholders: shareholders, employees, consumers, suppliers, competitors, the civil society and government
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Future perspectives on ethics and sustainability
At the end of the module you will be able to:
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Demonstrate a systematic and critical understanding of current business problems in relation to business ethics and sustainability, informed by current research and business practice
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Understand techniques associated with business ethics and sustainability
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Tackle and solve business ethics and sustainability problems
Corporate Finance (Day & Evening Students):
The module draws on some of the issues previously discussed in the Business Accounting module consolidating and further developing your knowledge of financial decision making. You will consider how capital markets operate, how companies are valued on and how the wider business environment can impact on financial managers operations. The module covers:
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An overview of financial management considering investment and financing decisions, share holder value analysis and strategic investment
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Valuing organisations
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Financial strategies - short term and long term finance and working capital management
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Do dividends matter? - dividend policy
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Using debt finance - long term and short term debt instruments
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Measurement of gearing - impact on shareholder value and the required return
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Shareholder return requirements
Strategic Management (Day & Evening Students):
This module aims to develop an understanding of the changing practice of strategic management within an often highly volatile business environment. The module covers:
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Varying perspectives on strategy, strategic management and strategic decision making
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An understanding of the dynamic business environment
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Strategy formation, organisational planning and positioning
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Creating and sustaining a competitive advantage and stakeholder satisfaction
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Value chain analysis
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Company culture and its impact on management strategy
At the end of the module you will be able to:
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Understand the varying strategic perspectives
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Use key strategic theoretical concepts, models and frameworks
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Assess the importance, design and culture on the working environment and the organisations strategic management activities
Cycle 2 Module Descriptions
Marketing Communications (Day & Evening students):
In a world where organisational stakeholders are bombarded each day with numerous messages there is a need to ensure that your organisation communicates with the right stakeholders in the most efficient and effective way. This module will help you achieve this introducing the concepts and theories that will enable you to develop integrated marketing communications. The module covers:
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Analysing integrated marketing communications
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Advertising theory and management
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Personal selling and negotiation
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Below the line promotions
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Public relations
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Branding and design
At the end of the module you will be able to:
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Demonstrate a comprehensive understanding of the key theories and concepts associated with integrated marketing communications in contemporary commercial and consumer markets
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Develop an integrated marketing communciations strategy recognising the strengths and limitations of the various methods.
E-Business (Day & Evening Students):
This module will investigate the highly contemporary areas of e-commerce and e-business considering the implications these developments may have for new and existing businesses. Further to this you will development the skills required to introduce and manage the 'e-business' strategy of an organisation. This module covers:
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Understanding E-commerce and E-business
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E-commerce technology
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Apply E-commerce (e.g. search engines, social networks, blogs)
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Barriers to E-commerce (e.g. security, data encryption)
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Analysing business models
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Public policy and legal issues impacting on E-commerce and E-business
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New management, strategic thinking and future technologies
At the end of the module you will be able to:
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Demonstrate a good understanding of the core E-business concepts
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Critically analyse E-business
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Practically apply the knowledge learnt in order to develop and make recommendations on the E-strategy adopted by an organisation
International Business Strategy (Day & Evening Students):
This module develops a comprehensive understanding of the major issues that businesses are confronted with when operating in international markets. The module covers:
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The implications for strategic management of major changes in trade and investment patterns
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The globalisation process
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The importance of differences in institutional and cultural systems in international business
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Foreign direct investment and the internationalisation process
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Foreign market entry modes
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The importance of the business environment, innovation, leadership and entrepreneurship on international business strategies
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HQ and subsidiary relations and managing collaborative relations
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Corporate social responsibility and the strategic management of multi-national corporations
At the end of the module you will be able to:
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Understand the complex nature of the international business environment and how this impacts on the strategic management of multi-national enterprises
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Understand how firms pursue the internationalism process
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Understand how organisations develop market entry strategies and how these strategies may vary.
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Understand the importance of innovation, learning and technology transfer for developing competitiveness in international markets
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Appreciate the importance of institutional cultural diversity for strategic management
Management of Change (Day & Evening Students):
The dynamic nature of the current business environment means managers have to deal with change on an almost daily basis. In spite of this few managers have a sound understanding of how to manage change. During this module you will be able to reflect on your own experiences considering why change may be needed within organisations and how managers can successfully introduce and then manage change. The module covers:
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The nature of change
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Cultures for change
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Drivers of change
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Reactions to change
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People and change
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Leadership of change
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Models of change
At the end of the module you will be able to:
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Understand the change process, your own and others responses/reactions to change and how these reactions might be modified.
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Identify environmental influences on change
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Assess the implementation of change within organisations
Managing International Business in Emerging Economies (Evening Students only):
This module has been designed for those who intend to work in or are interested in international business development whether as managers, consultants or entrepreneurs - all within the context of emerging markets. You will investigate the workings of subsidiary operations in emerging economies (e.g. Central and Eastern Europe, China, Russia, Brazil, Mexico, Cuba, Central and South East Asia) and gain an understanding of the fundamental issues confronted by foreign firms competing in newly opened and dynamic markets. In order to develop this knowledge the module draws on a mixture of theory and practice which you will find intellectually challenging and which will provide a sound basis for further career development. The module contains:
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An introduction to emerging markets
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Economic and political reform
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Foreign direct investment and outsourcing
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Entry strategy
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Brownfield and privatisation acquisitions / restructuring in the transitional economies of Central and Eastern Europe
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Managing equity in international joint ventures in Asian markets
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Subsidiary development and entrepreneurship
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Social networking
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Corporate social responsibility
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Corporate staffing and localisation
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Emerging market multinationals / internationalism
At the end of the module you will be able to:
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Demonstrate a critical understanding of the complex nature of the emerging market political, socio-cultural and economic environment and the ability to understand how this impacts on the strategies and tactics of foreign multinationals operating in emerging markets
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Identify and understand the reasons for alternative ways of entering and developing emerging markets
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Understand foreign subsidiary development and corporate entrepreneurship in emerging markets.
International Financial Management (Evening Students Only):
This module is designed to provide students with a critical understanding of the investment and finance decisions made by multinational companies. The module explores institutional structures and the behaviour of international currency markets enabling students to analyse and evaluate the economic factors that affect the foreign exchange rates. The module also explores the financial instruments and techniques that companies adopt to manage currency risks. Further issues covered include:
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The foreign currency markets and the determination of the spot and forward exchange rates
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The relationship between exchange rates, price levels and interest rates
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Financial instruments and currency hedging techniques
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International instruments and currency hedging techniques
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International portfolio management
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International debt and swap financing techniques
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Capital investment decision making in the multinational firm
At the end of the module you will be able to:
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Understand the institutional structure and behaviour of international currency markets
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Be familiar with the management of foreign exchange risks
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Discuss the main strategic and derivatives based strategies that multinational organisations can use to manage foreign exchange risk
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Extend the key theories and techniques of corporate finance and portfolio management into an international environment
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Describe the economic variables driving the foreign exchange rates and critically comment on the efficiency of foreign exchange markets
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Make portfolio allocation, capital budgeting and financing decisions for a multinational organisation
Management Project
At the end of the taught studies students are be required to put into practice what they have learnt during the various modules and complete a 12,500 – 15,000 word management project. The Bradford University School of Management appreciate that the reason why students want to do an MBA varies considerably. As a result of this students have a great deal of flexibility in their management projects. For example, a student may wish to reflect on your academic learnings and apply them to a problem currently facing the organization they work for. Students may wish to investigate an issue effecting not just one organization but an entire industry.
Study Materials & Support
For each module students will receive 30 hours of workshop sessions. These sessions provide students with an opportunity to progress their understanding of a subject area alongside other students.
For each module students will also receive a textbook and a high quality study book containing essential study notes, case studies and short exercises to help develop an understanding of each subject area. The study books are written by academics from the Bradford School of Management many of whom are world-leading authorities in their subject area.
The printed materials are used alongside on-line materials made available via the Bradford School of Management virtual learning environment (known as ‘Blackboard’). The on-line materials include:
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A copy of the module study book
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Guidance on the assessment used for the module
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Power point slides and audio recordings (where available) taken from Bradford based full time MBA lectures
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Film from 3 key on-site lectures (where available)
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Key readings selected by Bradford academics from leading academic journals, trade publications and broadsheet newspapers
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Selected audio and video clips helping to underline students knowledge and understanding of particular subject areas
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Additional non-compulsory readings, audio and videos enabling students to engage with and advance their understanding
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A comprehensive bank of multiple choice questions allowing students to monitor their understanding providing instant feedback on their understanding and progress
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Access to the University’s on line library resources
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Access to a continually up-dated contemporary articles file containing recent/relevant information taken from newspapers, magazines and the trade press
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Access to the Bradford University School of Management’s own social networking site known as – The Atrium.