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Bachelor of Arts (Hons) Fashion Marketing and Branding (Awarded by Nottingham Trent University, UK)

About the Course
Course Curriculum
International Application
Local Application

Programme Objectives

This programme provides you with an integrated understanding and specialist perspective on the application of culture, context and professional practice in the fashion industry.

Through these dynamic programme, you will benefit from project and studio based work integrating design practice, technology and theory. You will develop, implement and realise creative concepts and marketable products.

Levels and modules are designed thematically to focus on the learning outcomes against the school’s guidelines.
We aim to produce graduates who are imaginative, innovative, versatile and competitive. This aim is achieved by:

  • Producing graduates who have acquired theoretical and practical knowledge and skills required by the fashion industry;
  • Developing graduates with critical and analytical problem solving skills and general transferable skills (interpersonal skills, teamwork, etc.);
  • Preparing students for a broad range of related employment opportunities.

 

Methods of Assessment

The programme is offered in a 3-year full-time study mode and all students must complete 120 credits at each level to achieve a total of 360 credits. Assessment criteria are directly linked to module learning outcomes and assessment is of 100% coursework. Students will receive an overall mark for each module made up of individual marks against each of the module learning outcomes.

Graduation 

Students who successfully complete the programme will be awarded with the Bachelor of Arts (Hons) in Fashion Marketing and Branding awarded by Nottingham Trent University, UK.

 

Testimonials

Chowlyn Ng Xin Ni
MDIS Student, Bachelor of Arts (Hons) Fashion Marketing and Branding (2013)

"I knew that I'd like to work in the fashion industry in the future and thus, when it came to deciding on my next step after my 'A' Levels, I decided to pursue a fashion course that can help to pave the way to my dreams."

 

Giovanna Cantisano Campagnon
MDIS Student, Bachelor of Arts (Hons) Fashion Marketing and Branding (2013)

"The lecturers not only increase our knowledge in the fashion world through their tutelage, advice and guidance, but they also mentor us to ensure that we are well settled into Singapore. I truly appreciate their care and concern for us."

 

 

 

Nottingham Trent University, UK

Nottingham Trent University is of one the largest universities in the UK with a thriving student population of 27,000.

Founded in 1843, the School of Art and Design is one of the most established in the UK. As a flourishing, multicultural community, Nottingham Trent University has gained a world-renowned reputation for creativity, innovation and design excellence. The School makes a major contribution to the cultural life and to art design all over the world.

Nottingham Trent University offers great employment prospects to students at all levels. 94% of the graduates and 95% of our postgraduates are employed or engaged in further study six months after leaving (according to DLHE undergraduate and postgraduate survey results 2014 / 15).

The University is ranked 5th in The Guardian University Guide 2017: League Table for Fashion and Textiles, and 9th (UK) in The Business of Fashion’s Global Fashion School Ranking for Undergraduate course in 2016.

 

 

 

Year 1

  • Principles of Fashion Marketing And Branding

You’ll be introduced to fashion and the factors in our society that influence what, where and how things are sold. You’ll study the emergence of fashion and how it has evolved as a system of communication. This will give you an understanding of the industry, what factors have influenced its development and the factors that are currently influencing its continual change. You’ll learn to recognise the influences of visual communication and develop skills to enable you to communicate verbally, using images and in writing.

  • Visual And Cultural Influences

In this module, you will explore the global market, cultural and social trends that influence the fashion industry, using research methods to identify business opportunities like market research and trend forecasting to determine brand success. You will develop the skills needed to create influential marketing proposals and strategies that will enable you to identify strategic, yet visually effective, marketing and brand management tools. You’ll look at a number of case studies on how brands have revived or reinvented themselves, and how brands grow through re-positioning, rejuvenation and expansion.

 

Year 2

  • Marketing Strategy and Communication

In this module, you’ll explore brand and marketing strategy, and work on exciting, real-life briefs set by visiting industry experts. This will give you an opportunity to demonstrate your understanding and apply your knowledge and skills of brand and marketing theory to a creative and commercial context.

This module will also cover the different methods of marketing communication, and use of marketing media and language to appeal to different target audiences. You’ll also consider yourself as a brand, and develop the skills and techniques to help position yourself for your future chosen career.

  • Brand Environment

(Incorporating a 10-week internship, through a network of international and local companies.)

There are two parts to this module. The first is Fashion Business Solutions where you’ll simulate industry practice by completing a fashion marketing and branding challenge in a short time frame. The emphasis here is innovation and developing new skills in creativity and idea generation. The challenge will be current and relate to a real company and issues, and may be set by a fashion company or your tutor. Working in a team you’ll identify a problem and produce original and credible business solutions.

The second part is an independent project based on a work experience placement. You will apply theory to real life business situations whilst gaining first-hand experience of the roles and responsibilities within the fashion industry.

 

Final Year

  • Strategic and Creative Solutions

This year-long module is made up of three stages; Future thinking, Research stage 1 and Realisation stage 2. For each stage you’ll complete a negotiated personal project, based on aspects of fashion marketing and branding. In Future thinking you’ll identify trends or shifts in behaviour, and their likely effects on the fashion industry, and make proposals or recommendations relevant for the future.

In the Research stage 1 you will submit a research proposal and then progress to produce a full research body of work. Realisation stage 2 is based on the conclusions and recommendations made in your research project. From this you’ll produce a set of proposals, or theoretically start up your own business, and outputs could take the form of a marketing event, an exhibition or through a marketing and branding implementation strategy.

The programme is based on a 100% coursework.

 

Profile of lecturers and their respective teaching modules

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.
 

 

 

Structure and Duration

Full-Time Programme

  • Completion in 36 months
  • 5 modules

 


Commencement Date for 2017

Course Commencement Date
Full-Time Programme Apr 2017
  Oct 2017

 

 

Fees:

: : Application Fee                                  S$321.00

: : Tuition Fees (Inclusive of GST)       S$35,096.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Applicants must be of age 17 and above, and meet at least one of the following requirements:

  • 2 GCE 'A' Level credits OR
  • MDIS International Foundation Diploma in Fashion Design and Marketing OR
  • Diplomas in fashion related from local polytechnics OR
  • Other PEI's or overseas qualifications (equivalent to pathway program) with entry requirement of 10 years of formal education


English Language Requirements:

  • Achieve a minimum of 550 points (paper-based), 213 points (computer-based) or 79 points (internet-based) in the TOEFL OR
  • Achieve a minimum band of 6.0 in the IELTS (International English Language Testing System) OR
  • A minimum C6 credit in English Language (EL1) at GCE 'O' Level

 

 

 

Student Pass Application

International students are required to apply for student passes if they wish to study full-time in Singapore. Please click here for more information.

 

Structure and Duration

Full-Time Programme

  • Completion in 36 months
  • 5 modules

 

Commencement Date for 2017

Course Commencement Date
Full-Time Programme Apr 2017
  Oct 2017

 

Fees:

Application Fee                                         S$32.10

  • Non-Tuition Fees                             S$809.13
  • Tuition Fees                                     S$32,635.00
  • Total Course Fees                          S$33,444.13

  Note:

  • All fees quoted are inclusive of GST.
  • Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
  • Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
  • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
 

Entry Requirements:

Applicants must be of age 17 and above, and meet at least one of the following requirements:

  • 2 GCE 'A' Level credits OR
  • MDIS International Foundation Diploma in Fashion Design and Marketing OR
  • Diplomas in fashion related from local polytechnics OR
  • Other PEI's or overseas qualifications (equivalent to pathway program) with entry requirement of 10 years of formal education

English Language Requirements:

  • Achieve a minimum of 550 points (paper-based), 213 points (computer-based) or 79 points (internet-based) in the TOEFL OR
  • Achieve a minimum band of 6.0 in the IELTS (International English Language Testing System) OR
  • A minimum C6 credit in English Language (EL1) at GCE 'O' Level

 

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

 

0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
DBS Tel : 1800 111 1111 www.dbs.com
POSB Tel : 1800 339 6666 www.posb.com.sg
Bank of China  Tel : 1800 669 5566  www.bankofchina.com/sg

 

For Degree and Master (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 
 
QUICK INFORMATION
Duration of Course | 36 months
Award | DEGREE

COMMENCEMENT DATE  

Class Intake for 2017

For Full-time Programme
Apr, Oct

CONTACT DETAILS  

MDIS Dhoby Ghaut  :+65 6372 1000
MDIS Main Campus :+65 6247 9111

 

Local Enquiries
etc@mdis.edu.sg
+65 6247 9111
ib@mdis.edu.sg
+65 6278 8000
International Enquiries