The objective of this module is to provide a basic understanding of the key players and dynamics of the media industry. Students will familiarise with a range of research techniques, and learn how to articulate reasoned arguments through the appropriate use of conventions of academic and editorial writing. They will develop fundamental communication skills: written, visual, oral or computer mediated communication.
Fashion History and Culture
This module intends to situate fashion in a broader historical and cultural context. Students will investigate how different social, national, ethnic and gender factors affect the way individuals and groups construct and project their identities through their dress. They will be introduced to a range of research approaches to improve their communication skills.
Fashion Image: Photography and Styling
The aim of this module is to develop student confidence with photography, illustration and layout design through the effective use of software and digital media skills.
Students will be introduced to a range of editorial and retail styling: principles and technqinues.
Fashion Marketing and Merchandising
This modules aims to provide the necessary understanding of the fashion industry. Students will practice essential market research skills to analyse consumer behaviour and forecast future trends. They will study key merchandising, marketing, branding and promotion principles to develop original strategies and tactics.
The objective of this module is to nurture student creativity through the exploration of mix media. Students will discover various material manipulation and decoration methods. They will gain visual skills to communicate their unique ideas through compelling mood-boards and presentations.
The aim of this module is to provide a basic understanding of the interaction between customer experience and brand. Students will demonstrate evidence of creative thinking through the exploration and communication of design concepts. They will prove appropriate use of visual communication techniques in physical and digital environments. Students will learn how to effectively manage their time while working in teams.
All assessment is based on 100% coursework.
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 40 (tutorial)
Click here to download profiles of lecturers.