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COURSES

Diploma in Fashion Marketing and Communication (Awarded by Management Development Institute of Singapore)

About the Course
Course Curriculum
International Application
Local Application

Objectives

The Diploma in Fashion Marketing and Communication is a diagnostic foundation programme to gain the necessary skill-set and knowledge to confidently apply to a suitable undergraduate course in the discipline of Fashion.

The objectives of the programmes are:

  • To offer a holistic introduction to Fashion Marketing and Communication, combining industry awareness, technical expertise, and verbal, written and visual communication skills.
  • To provide a sound knowledge base of concepts in Fashion Marketing, Communication and Retailing, while exploring branding and design influences.
  • To provide an essential awareness of the global fashion system to understand how fashion and lifestyle brands interact with their consumers through a variety of media and channels.
  • To provide the guidance to create a portfolio - suitable to apply for Bachelor of Arts programmes in Fashion-related disciplines - that shows creative research, wide cultural references, concept development through mixed media work including digital work.
  • To provide first-hand experience of the Fashion Industry, through live projects with industry partners, participation in local and international competitions, industry visits and events.

Methods of assessment

All assessment is based on 100% coursework. Students are expected to demonstrate their knowledge, understanding and skills in the form of verbal and visual presentations, written essays and reports, 2D Visual research and development of work, 3D prototypes, portfolio work and exhibitions.

 

Management Development Institute of Singapore (MDIS)

The Management Development Institute of Singapore (MDIS), founded in 1956, is Singapore's oldest not-for-profit professional institute for lifelong learning. MDIS has two subsidiaries: Management Development Institute of Singapore Pte Ltd (MDIS Pte Ltd) to oversee its Singapore academic operations, and MDIS International Pte Ltd to further its globalisation strategy.

 

Communication Principles

The objective of this module is to provide a basic understanding of the key players and dynamics of the media industry. Students will familiarise with a range of research techniques, and learn how to articulate reasoned arguments through the appropriate use of conventions of academic and editorial writing. They will develop fundamental communication skills: written, visual, oral or computer mediated communication.

Fashion History and Culture

This module intends to situate fashion in a broader historical and cultural context. Students will investigate how different social, national, ethnic and gender factors affect the way individuals and groups construct and project their identities through their dress. They will be introduced to a range of research approaches to improve their communication skills.

Fashion Image: Photography and Styling

The aim of this module is to develop student confidence with photography, illustration and layout design through the effective use of software and digital media skills.

Students will be introduced to a range of editorial and retail styling: principles and technqinues.

Fashion Marketing and Merchandising

This modules aims to provide the necessary understanding of the fashion industry. Students will practice essential market research skills to analyse consumer behaviour and forecast future trends. They will study key merchandising, marketing, branding and promotion principles to develop original strategies and tactics.

Fashion Experimentation

The objective of this module is to nurture student creativity through the exploration of mix media. Students will discover various material manipulation and decoration methods. They will gain visual skills to communicate their unique ideas through compelling mood-boards and presentations.

Experience Design

The aim of this module is to provide a basic understanding of the interaction between customer experience and brand. Students will demonstrate evidence of creative thinking through the exploration and communication of design concepts. They will prove appropriate use of visual communication techniques in physical and digital environments. Students will learn how to effectively manage their time while working in teams.

 

All assessment is based on 100% coursework.

Profile of lecturers and their respective teaching modules

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.


 

 

Structure and Duration

Full-Time Programme (For International Students only)

The Diploma in Fashion Marketing and Communication is a 9 months programme. It is divided into three terms, a total of 6 modules.

Commencement Date

Class Commencement for 2017 and Completion date

Course Commencement Date Completion Date
Full-Time Programme Feb 2017  Oct 2017
  May 2017  Jan 2018
  Sep 2017  May 2018

 

Fees

: : Application Fees            S$321.00

: : Tuition Fees                    S$10,486

 

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included. 

 

Entry Requirements

Applicants must be of age 16 and above, and meet at least one of the following requirements:

  • Grade D or Grade 5 in any 3 GCE N Level subjects with one year of related working experience OR
  • Grade C6 in any 2 GCE O Level subjects OR
  • NITEC (in Fashion Apparel Production & Design, Visual Communication, Product Design, Retail Services, Digital Animation, Digital Audio & Video Production and Visual effects may have up to 2 modules exemption) OR
  • Higher NITEC (in Visual Merchandising, Event Management, Filmmaking, Interactive Design, Performance Production and in Retail Merchandising may have up to 2 modules exemption)

 

Additional requirements:

  • A minimum C6 grade in English Language (EL1) at GCE ‘O’ Level OR
  • Pass the English Entrance Test conducted by MDIS OR
  • A minimum score of 213 points (Computer-based) in the TOEFL (Test of English as a Foreign Language) OR
  • A minimum score of 5.5 in the IELTS (International English Language Testing System)
  • For mature applicants, 21 years old and above without the above mentioned qualification, minimum 3 years of relevant working experience is required.

 

 

 

Student Pass Application

International students are required to apply for student passes if they wish to study full-time in Singapore. Please click here for more information.

 

 

Structure and Duration

Full-Time Programme (For Local Students only)

The Diploma in Fashion Marketing and Communication is a 9 months programme. It is divided into three terms, a total of 6 modules.

Commencement Date

Class Commencement for 2017 and Completion date

Course Commencement Date Completion Date
Full-Time Programme Feb 2017  Oct 2017
  May 2017 Jan 2018
  Sep 2017  May 2018

 

Fees

Application Fees                           S$21.40

Full-Time Programme (9-months)

  • Non-Tuition Fees                     S$359.73
  • Tuition Fees                             S$8,988.00
  • Total Course Fees                 S$9,347.73

 

Note:

  • All fees quoted are inclusive of GST.
  • Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
  • Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership fees, MDIS experience seminars, CGC Workshop, medical insurance, condition tutorial fee (if applicable) and fee protection scheme.
  • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
 

Entry Requirements

Applicants must be of age 16 and above, and meet at least one of the following requirements:

  • Grade D or Grade 5 in any 3 GCE N Level subjects with one year of related working experience OR 
  • Grade C6 in any 2 GCE O Level subjects OR
  • NITEC (in Fashion Apparel Production & Design, Visual Communication, Product Design, Retail Services, Digital Animation, Digital Audio & Video Production and Visual effects may have up to 2 modules exemption) OR
  • Higher NITEC (in Visual Merchandising, Event Management, Filmmaking, Interactive Design, Performance Production and in Retail Merchandising may have up to 2 modules exemption) 

                                                                                                                                                               

Additional requirements:

  • A minimum C6 grade in English Language (EL1) at GCE ‘O’ Level OR
  • Pass the English Entrance Test conducted by MDIS OR
  • A minimum score of 213 points (Computer-based) in the TOEFL (Test of English as a Foreign Language) OR
  • A minimum score of 5.5 in the IELTS (International English Language Testing System)
  • For mature applicants, 21 years old and above without the above mentioned qualification, minimum 3 years of relevant working experience is required.

 

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

 

0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
DBS Tel : 1800 111 1111 www.dbs.com
POSB Tel : 1800 339 6666 www.posb.com.sg
Bank of China  Tel : 1800 669 5566  www.bankofchina.com/sg

 

For Degree and Master (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 
 
QUICK INFORMATION
Duration of Course | 9 months (Full-time)
Award | DIPLOMA

COMMENCEMENT DATE  

Class Intake for 2017

For Full-time Programme
Feb, May, Sep

CONTACT DETAILS  

MDIS Dhoby Ghaut  :+65 6372 1000
MDIS Main Campus :+65 6247 9111

 

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Management Development Institute of Singapore
Reg. No. 201001793H
20 May 2014 to 19 May 2018
                    
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