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Master of Business Administration in International Marketing (Awarded by Bangor University, UK)

About the Course
Course Curriculum
International Application
Local Application

Bangor University

 
Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK.
 
  • Ranked among the Top 2% of Global Higher Education Institutions in the World - The Times Higher Education World University 2015/16
  • World ranking 107th for International Outlook - Times Higher Education World Ranking 2015/2016
  • Top 10 UK University for Teaching Quality - The Times and Sunday Times League Table 2016
  • Top 10 UK University for Student Satisfaction - National Student Survey 2015
  • Top 15 UK University for Student Experience - The Times and Sunday Times League Table 2016
  • 90% of Bangor graduates progressed to employment or further study within 6 months of graduation - Destinations of Leavers from Higher Education Survey 2015/16 
  • A member of the Association of Commonwealth Universities (ACU)
  • Bangor University is listed in Ministry of Manpower (MOM)* List of Acceptable Institutes for Training Employment Pass         *www.mom.gov.sg
 

 

Bangor Business School

Bangor Business School at Bangor University is a leading teaching and research focused business school offering a full range of disciplines from undergraduate to doctoral level. We have been described as 'The School that means Business' and as a 'Centre of Specialised Excellence'.

Students worldwide are attracted to Bangor Business School by our reputation for high quality and expertise, particularly in the area of Banking and Financial Services, in which Bangor is a leading European centre and home to one of the largest PhD schools of any business school in the UK. Staff research papers and articles are published regularly in leading journals and their books published to a worldwide audience. In recent years, staff have conducted high level consultancy work including major policy studies for many leading organisations like the European Commission, The World Bank and the UK Treasury.

All this has contributed to the School being ranked as one of the top 20 in the world for research in the field of banking (RePEc).

The RePEc survey considers research and publications by banks, economists and other monetary organisations, as well as universities such as Bangor. In this latest ranking table, the biliographical data, citations and popularity data of 1,410 institutions were analysed.

Programme Objectives

 
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
 
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
 

Award

 
Students who successfully complete the programme will be awarded the Master of Business Administration in International Marketing from Bangor University, UK,

 

Bangor University, UK

 

 
Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK.
 
  • Ranked among the Top 2% of Global Higher Education Institutions in the World - The Times Higher Education World University 2015/16
  • World ranking 107th for International Outlook - Times Higher Education World Ranking 2015/2016
  • Top 10 UK University for Teaching Quality - The Times and Sunday Times League Table 2016
  • Top 10 UK University for Student Satisfaction - National Student Survey 2015
  • Top 15 UK University for Student Experience - The Times and Sunday Times League Table 2016
  • 90% of Bangor graduates progressed to employment or further study within 6 months of graduation - Destinations of Leavers from Higher Education Survey 2015/16
  • A member of the Association of Commonwealth Universities (ACU)
  • Bangor University is listed in Ministry of Manpower (MOM)* List of Acceptable Institutes for Training Employment Pass         *www.mom.gov.sg
 

 

 

Module Descriptions

 
Organisations and People (15 credits)
Upon successful completion of this module, students are expected to be able to:
  • Critically evaluate the theory and practice of management in a contemporary context;
  • Critically reflect and relate theories of management to their experience of a working in a group;
  • Understand and apply the human relations aspects of managing individuals and groups and the nature of leadership;
  • Distinguish between types of organizational structure and recognize the importance of organizational culture;
  • Critically assess the management processes involved in managing in an increasingly complex, global, changing environment
 
Marketing Strategy (15 credits)
Upon successful completion of this module, students are expected to be able to:
  • Demonstrate basic understanding a critical awareness and knowledge of concepts of marketing;
  • Appreciate the wide-ranging applications in which marketing applies and the adjustments required;
  • Analyse specific situations and propose appropriate marketing strategies;
  • Evaluate the challenges of implementing effective strategies.
 
Global Brand Management (15 credits)
Upon successful completion of this module, students are expected to be able to:
  • Demonstrate a thorough understanding of and be able to critically evaluate the theories and principles underlying global brand management practices;
  • Analyse and critique the techniques used by brand managers in developing a successful global brand;
  • Demonstrate a thorough understanding of a wide-range of brand management theories and practices and critically evaluate how they might influence individual consumer behaviour and enhance brand equity;
  • Apply managerial judgement, analytical and critical skills to brand management issues and problems.

Management Research (15 credits)
Upon successful completion of this module, students are expected to be able to:

  • Demonstrate an awareness of the development of both quantitative and qualitative approaches to research in management;
  • Demonstrate the capability to develop a research proposal;
  • Explain how a researcher’s philosophical position may influence the choice of research methods;
  • Compare, contrast and critically evaluate alternative research strategies and designs;
  • Demonstrate the capability to employ the most appropriate method of analysis to any specific business or management research agenda.

Marketing Analysis (15 credits)
Upon successful completion of this module, students are expected to be able to:

  • Acquire a working knowledge of marketing analysis techniques using SPSS;
  • Apply managerial judgment, analytical and critical skills to interpret and understand the relevancy of marketing research data;
  • Analyse consumer data applying techniques (such as cluster analysis, regression analysis, multidimensional scaling) to assist marketers in understanding consumers;
  • Demonstrate a thorough understanding of the marketing information system and the marketing research process.

 

International Marketing Communication (15 credits)

Upon successful completion of this module, students are expected to be able to:
  • Understand and critically evaluate the theories and principles underlying marketing communication practice;
  • Apply the techniques used by marketers in developing international marketing communications;
  • Develop a creative marketing communication plan;
  • Implement the plan from a managerial and strategic perspective;
  • Apply managerial judgement and analytical and critical skills to promotion problems.

 

Consumer Behaviour in a Global & Digital World (15 credits)

Upon successful completion of this module, students are expected to be able to:
  • Demonstrate a thorough understanding of and be able to critically evaluate consumer behaviour theories and concepts and their application across cultures;
  • Demonstrate a thorough understanding of a wide-range of cultural theories and critically evaluate how they might influence individual behaviour;
  • Critically analyse the impact of the digital marketplace on consumers and consumer behaviour.

International Marketing (15 credits)

Upon successful completion of this module, students are expected to be able to:

  • Demonstrate a thorough understanding of and be able to critically evaluate the theories and principles underlying international marketing practice;
  • Apply the techniques used by international marketers in developing and evaluating market entry strategies;
  • Apply the techniques used by international marketers in developing and evaluating a successful global brand;
  • Apply the techniques used by international marketers in developing and evaluating a successful international marketing programme;
  • Apply managerial judgment and analytical and critical skills to international marketing issues and problems.

Applied Business Projects (60 credits)

Students will have to do four Applied Business Projects as listed below

• e-Business and Value Chain
• Human Resource Management
• Operations Management
• Business Planning

On completing the module, students are expected to be able to:

  • Understand the impact of electronic business to individuals, organisations, communities and nations and to develop an understanding of the business models available;
  • Appreciate electronic business from all elements of the supply chain and the issues involved in developing an e-Business strategy;
  • Provide an integrated analysis of people management, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts;
  • Demonstrate the ability to analyse the conditions in the international environment that drive trade between nations and the issues facing companies and governments;
  • Provide insights into the behaviour of consumers, workers and managers in multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector;
  • Develop a critical awareness of the changing business characteristics of the private banking, wealth management and investment banking sector;
  • Explore the design processes associated with operations management, including service and product design, process design, location layout design and human resource design;
  • Assess the suitability of operations management tools and techniques;
  • Demonstrate awareness and understanding of the process of establishing a venture from idea generation to the completion of a business plan;
  • Follow the process of developing a business plan, including business description and the market, development and production, sales and marketing, management and finance.

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 20 (tutorial)

Click here to download profiles of lecturers.

 

Structure and Duration

 

Ful-time Programme 

12 months
 
 
 

Commencement Dates

 

Course Commencement Dates
Full-time Programme 6 Mar 2017
  3 Jul 2017
  30 Oct 2017
 

Fees

Application Fee            S$321

Tuition Fees            S$ 22,470

All fees quoted are inclusive of GST.
Non-tuition fees are not included.

 

Admission Requirements

 
  • All applicants must be of age 21 and above
  • At least a Lower Second Class Honours degree or higher 
  • Equivalent overseas qualification and grade 
  • A suitable professional qualification and practical experience may be accepted on a case-by-case basis

 

English Language Requirement

If English is not the first language, applicants are required to meet one of the following requirements:

  • IELTS: 6.0 (with no individual score lower than 5.5)
  • TOEFL iBT: 87 (Listening 21, Reading 22, Speaking 23 & Writing 21)
  • Pearson PTE 56 (with no score lower than 51)
  • Cambridge English: Advanced 169 (with no score lower than 162)
  • MDIS Professional Certificate in English
 
 

Application Procedure

International student is required to apply for student pass if he/she wishes to study full-time in Singapore.

Applicant is required to submit the following documents to MDIS:

  • MDIS Application Form
  • 4 recent passport-size photographs of the applicant. (against white background)
  • 1 copy of Immigration and Checkpoint Authority (ICA) e-Form 16
  • Copy of applicant's passport pages showing his/ her particulars and travel and travel document's date of validity. (At least 1 year)
  • Copy of applicant's Birth Certificate / Affidavit
  • Copy of applicant's Certified / Notarised copy of Education Results/Certificates and Transcripts ( with detailed results)
  • Copy of the student pass (For applicants transferred from other schools in Singapore) or Notification for Cancellation of Student Pass, Visit pass and Embarkation Form.
  • Must show proof of English Medium Study / First Placement Test Attempted / IELTS / TOEFL
  • Copy of financial ability. (e.g. bank statement, fixed deposit / saving account ) • Visa Required Country only (E.g. minimum amount of RMB150,000 for PRC only)
  • Proof of parent's occupation (PRC only)
  • University Matriculation Form (if applicable)
  • Letter by applicant indicating interest to study with MDIS (study plan/ statement of purpose) for Master programmes

Notarized English translations are needed if documents are in other languages.

For more enquiries, please contact us at 6278 8000 or email us at ib@mdis.edu.sg.

MDIS permits students to pay their course fee in instalments. An administrative charge of S$107.00 (inclusive of GST) will be levied on each late instalment payment of the course fee. Fees are payable upon confirmation and acceptance of the place in the programme before the programme commencement. You may pay your fee by cash, NETS, VISA, MasterCard, AMEX or by cheque or through our financial assistance scheme.If payment is by cheque, please indicate the details of the programme applied for on the back of the cheque, stating clearly you personal particulars and company name. Unless otherwise stated, all fees are inclusive of GST.

Please note that under the Private Education Act, all students will enter into a Fee Protection Scheme contract with MDIS.

 

Student Pass Application

International students are required to apply for student pass if he/she wishes to study full-time in Singapore. Please click here for detail information.

 

Structure and Duration

 

 

Full-time Programme 

12 months
 
 

Commencement Dates

 

Course Commencement Dates
Full-time Programme 6 Mar 2017
  3 Jul 2017
  30 Oct 2017
   


Fees

Application Fee                           S$53.50

Full-time Programme

Tuition Fees                        S$20,330.00

Non-tuition Fees                  S$    566.62

Total                                   S$20,896.62

 

Note:

  • All fees quoted are inclusive of GST.
  • Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme (FPS) Insurance Premium.
  • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
 

Admission Requirements

 
  • All applicants must be of age 21 and above 
  • At least a Lower Second Class Honours degree or higher
  • Equivalent overseas qualification and grade 
  • A suitable professional qualification and practical experience may be accepted on a case-by-case basis

 

English Language Requirement

 
If English is not the first language, applicants are required to meet one of the following requirements:
  • IELTS: 6.0 (with no individual score lower than 5.5)
  • TOEFL iBT: 87 (Listening 21, Reading 22, Speaking 23 & Writing 21)
  • Pearson PTE 56 (with no score lower than 51)
  • Cambridge English: Advanced 169 (with no score lower than 162)
 
.

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

 

0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
DBS Tel : 1800 111 1111 www.dbs.com
POSB Tel : 1800 339 6666 www.posb.com.sg
Bank of China  Tel : 1800 669 5566  www.bankofchina.com/sg

 

For Degree and Master (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 
 
QUICK INFORMATION

 

Duration of Course | Full-time: 12 months
Award | MASTERS
  PROGRESS TO NEXT LEVEL  
COMMENCEMENT DATES  

2017 Class Intakes

Full-time and Part-time Programmes
6 Mar, 3 Jul & 30 Oct 2017

 

CONTACT DETAILS  

TEL [65] 6247 9111/6372 1000

 

 

 

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Management Development Institute of Singapore
Reg. No. 201001793H
20 May 2014 to 19 May 2018
                    
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