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Bachelor of Business Administration (Top-Up) ** (Awarded by Southern Cross University, Australia)

About the Course
Course Curriculum
International Application
Local Application

** The programme is currently not recruiting new students.

 

About the Course 

The Bachelor of Business Administration gives students the opportunity to gain a comprehensive understanding of management and professional practice, and the option to specialise in a range of industry specific disciplines. Students have flexibility in determining the structure of their study.

The international business specialisation prepares graduates to respond to the complexity of global markets, addressing issues such as cross-cultural communication and negotiation, alternative market structures, variations in consumer demand patterns and differing government regulations and law. Students graduate with an understanding of leadership, strategy, cultural diversity, communication and decision-making as it relates to contemporary international business issues.


Graduates may find opportunities in management roles within private and government organisations, human resource management, marketing, international business, finance, information systems and management.

 

About the Southern Cross School of Business and Tourism

 

The School of Business and Tourism provides a suite of industry-relevant business management, tourism and information technology degrees, distinctive for their flexibility and internship opportunities.

Students are offered a comprehensive range of business, tourism and information technology degrees that are informed by research, reviewed by industry leaders and taught by experts. The School’s courses are designed to build students' knowledge and capabilities and open doors and opportunities for them anywhere in the world. Our contemporary courses cover disciplines including advertising, marketing, public relations, product management, management, international business, human resource management, investment, banking, accounting and finance, hotel management, convention and event management, hospitality management and information technology.

The School of Business and Tourism is committed to excellence in teaching and its degrees are all tailored to meet industry demands. They combine academic rigour with contemporary industry practice, giving students the skills to succeed in complex business environments.

The Good Universities Guide 2015-2016 rates our MBA (Master of Business Administration) five stars for getting a job and social equity.

With a focus on policy and planning, our research analyses regional economic development, corporate governance, human resources, leadership, entrepreneurs, organisational change, and customer research.

The School has about 4000 students studying within Australia and offshore. They are supported by approximately 40 full-time staff who possess academic and professional qualifications and experience.

 

Assessment Methods

Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses or problem resolutions and examination.

Modules are taught in a face-to-face manner.

In addition, students attending the day programme must achieve at least 90% class attendance to be eligible to sit for examination.

 

Graduation 

Upon the successful completion of the programme, graduates will be awarded the Bachelor of Business Administration by Southern Cross University. Graduates may use the designatory title BBA after their names.

 

 

Southern Cross University, Australia

Southern Cross University is an Australian public university, which takes pride in the supportive study environment it provides for students irrespective of their backgrounds and life goals.


The University has around 15,000 students enrolled throughout Australia and from 50 countries around the world. Undergraduate and postgraduate degrees are delivered through six academic schools and two colleges – Arts and Social Sciences; Business and Tourism, Education; Environment, Science and Engineering; Gnibi College of Indigenous Australian Peoples; Health and Human Sciences; Law and Justice; and SCU College.


Southern Cross University collaborates with other international institutions in the delivery of courses in Singapore, China, New Zealand and Papua New Guinea, and is committed to enhancing the lives and helping to advance the careers of all its students.


Southern Cross University is a research intensive university which undertakes regionally relevant and internationally significant research in specific fields. It has achieved research excellence in the fields of geochemistry; zoology; crop and pasture production and forestry sciences.


Named after the constellation of stars that appears in the night sky of the southern hemisphere, the Southern Cross is a potent symbol in Australia’s history and forms part of the Australian flag. It has been used for centuries to help navigate and guide travellers on their journeys.


Southern Cross University is based on the North Coast of New South Wales, Australia – a region renowned for its extraordinary beauty. Its campuses are located at Lismore, Coffs Harbour, Gold Coast, with branch campuses in Sydney and Melbourne.  The University operates The Hotel School Sydney and Melbourne, in partnership with Mulpha Australia.

 

Core Modules

 

MNG10713 Understanding the Business Environment

  • This unit develops an understanding of factors affecting labour supply and demand in a local and global context. More specifically, the factors affecting the current labour markets conditions such as globalisation, an aging population, skill shortages and the changing nature of work are discussed.

 

MNG72005 International Business

  • International Business considers the objectives and strategies of international business. It includes the various challenges of operating in a global environment, including cultural, economic, and operational aspects. This unit exposes students to the potential, practice and pitfalls inherent in international business. Analyses strategies and structures for foreign market entry and participation, develops an understanding of the economics and politics of international trade and displays an awareness of global monetary factors including foreign exchange.

 

MKT10724 Services Marketing

  • This unit introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing complex services will be explained and applied, along with concepts of service quality, service recovery and the determinants of customer satisfaction and dissatisfaction.

 

MNG00114 Competitive Strategy

  • This unit aims to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. While ensuring sound knowledge and application of established strategy frameworks and tools is understood, this unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes.
  • The unit requires students to integrate and apply knowledge and competences gained in previous units. Case studies and a business simulation ensure students apply their knowledge and skills to real business situations.

 

MNG10253 Sustainable Business Management

  • Sustainable Business Management applies the concept of sustainability to contemporary business organisations by examining a range of innovative environmental and social management tools.

 

MNG00314 Entrepreneurship and Innovation

  • This unit introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment.
  • To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several entrepreneurship theories and their applications will also be examined and discussed.

 

MKT00150 Global Marketing

  • This unit discusses the global marketing environment, how global markets are identified and evaluated, and global product planning, pricing, promotion and distribution strategies. Global marketing skills are of increasing importance to marketing practitioners as the pace of globalisation quickens and more firms choose to compete in offshore markets.

 

Electives 

FIN00126 International Finance

  • International Finance deals with the operation of international financial markets, and covers various aspects of the operations and activities of the trans-national business enterprise, the management of international financial risks, the implications of the rapid development of centres of offshore banking and finance, and their impacts on the way Australian firms finance their operations.

 

MKT00102 Consumer Behaviour

  • This unit provides students with knowledge of how consumers make decisions including what is consumed, how this effects self and social identity, and what this means for marketing practitioners, public policy makers and consumers. Decision making processes frame this unit and these are explained via the lenses of psychology, sociology and business theory.

 

MKT10723 Marketing Communications

  • Marketing Communications explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media, and examine their practical implementation for communication strategy decisions. Legal implications of communication strategies are considered and practical application of the principles form an essential part of assessment and learning activities.

 

MKT10726 Social Marketing

  • This unit applies marketing skills to social issues faced by non-profit and government organisations. It explores the nature of social marketing and approaches to marketing causes, behaviour modification programs and other activities that can be adopted to benefit society.
  • Students design innovative marketing programs to influence and modify behaviour to the advantage of society.

 

MKT10727 Digital Marketing

  • Digital Marketing builds on foundation marketing units to introduce students to the role of technology and digital media in the development and presentation of marketing strategies and communications.
  • Students examine and apply theories to digital marketing environments and the marketing mix. It covers the impact of social media and emerging digital marketing technologies.

 

Profile of lecturers and their respective teaching modules

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.

 

 

Structure and Duration


Full-Time Programme (for International students only)

  • 12 modules
  • 12 months
  • 4 modules per term
 

Commencement Date

 

Class Commencement for 2016

Course Commencement Date Completion Date
Full-Time Programme Feb 2016 Feb 2017
  Jul 2016 Jul 2017
  Nov 2016 Nov 2017
 
 

Fees:
 

: : Application Fee:       S$321.00

: : Tuition Fees:            S$20,330.00

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Applicants must be of aged 18 and above, and meet at least one of the following requirements:

  • MDIS Advanced Diploma in Business Administration (International Business)*;OR
  • Equivalent Business related Diploma qualification from a local Polytechnic;OR
  • Other relevant Diplomas may be considered for entry on a case-by-case basis

*Applicants need to have completed the MDIS Diploma in Business Administration (International Business) or equivalent Diploma or related qualifications as assessed by SCU.

 

English Requirements

  • Applicants who have completed senior secondary study to the equivalent of the Australian year 12 in Singapore and the language of instruction was English; or
  • Applicants who have completed at least one year of full time study (or equivalent part time study) at AQF diploma equivalent or higher in Singapore and the language of instruction was English; or
  • Applicants with at least Grade C6 Pass in English at GCE 'O' Level plus a Singapore Diploma where the language of instruction was English are not required to provide proof of English language proficiency.

All other applicants are required yo sit for one of the following English tests and achieve the minimum required score:

  • International English Language Testing System (IELTS): achieve 6.0 overall with a minimum of 5.5 in any subset; OR

  • Test of English as a Foreign Language (TOEFL) paper-based: achieve a score of 550 with a minimum of 4.5 in the test of written English; OR

  • TOEFL internet-based: achieve a score of 60 with no writing/speaking score less than 17 and no reading/ listening score less than 11; OR

  • Pass MDIS Professional Certificate in English (PCIE); OR

  • An equivalent as deemed by Southern Cross University.

  
 
 

Student Pass Application

International student are required to apply for student pass if he/she wishes to study full-time in Singapore. Please click here for more information.

 

Structure and Duration


Part-Time Programme (for Local students only)

  • 12 modules
  • 16 months
  • 2 - 3 modules per term
 

Full-Time Programme (for Local students only)

  • 12 modules
  • 12 months
  • 4 modules per term
 

Commencement Date

 

Course Commencement Date Completion Date
Full-Time Programme Feb 2016 Feb 2017
  Jul 2016 Jul 2017
  Nov 2016 Nov 2017
Part-Time Programme Mar 2016 Jul 2017
  Jul 2016 Nov 2017
  Nov 2016 Mar 2018

 

 

Fees:

  • Application Fees:     S$32.10

Full-Time Programme

  • Tuition Fees:            S$18,564.40
  • Non-Tuition Fees:     S$526.43
  • Total:                        S$19,090.93             

 

Part-Time Programme

  • Tuition Fees:            S$18,190.00
  • Non-Tuition Fees:     S$382.80
  • Total:                        S$18,572.80
 

Note:

  • All fees quoted are inclusive of GST.
  • Non-tuition fees for Part-Time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
  • Non-tuition fees for Full-Time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
  • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
 

Entry Requirements

Applicants must be of aged 18 and above, and meet at least one of the following requirements:

  • MDIS Advanced Diploma in Business Administration (International Business)*;

    OR

  • Equivalent Business related Diploma qualification from a local Polytechnic;

    OR

  • Other relevant Diplomas may be considered for entry on a case-by-case basis

*Applicants need to have completed the MDIS Diploma in Business Administration (International Business) or equivalent Diploma or related qualifications as assessed by SCU.

 

English Requirements 

  • Applicants who have completed senior secondary study to the equivalent of the Australian year 12 in Singapore and the language of instruction was English; or
  • Applicants who have completed at least one year of full time study (or equivalent part time study) at AQF diploma equivalent or higher in Singapore and the language of instruction was English; or 
  • Applicants with at least Grade C6 Pass in English at GCE 'O' Level plus a Singapore Diploma where the language of instruction was English are not required to provide proof of English language proficiency. 

All other applicants are required yo sit for one of the following English tests and achieve the minimum required score:

  • International English Language Testing System (IELTS): achieve 6.0 overall with a minimum of 5.5 in any subset; OR
  • Test of English as a Foreign Language (TOEFL) paper-based: achieve a score of 550 with a minimum of 4.5 in the test of written English; OR
  • TOEFL internet-based: achieve a score of 60 with no writing/speaking score less than 17 and no reading/ listening score less than 11; OR
  • Pass MDIS Professional Certificate in English (PCIE); OR
  • An equivalent as deemed by Southern Cross University.
   
 
 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

 

0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
DBS Tel : 1800 111 1111 www.dbs.com
POSB Tel : 1800 339 6666 www.posb.com.sg
Bank of China  Tel : 1800 669 5566  www.bankofchina.com/sg

 

For Degree and Master (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 
 
QUICK INFORMATION
Duration of Course | Full-time: 12 months, Part-time: 16 months
Award | DEGREE

COMMENCEMENT DATE  

Class Intake for 2016

Full-Time Programme
Feb, Jul, Nov

Part-Time Programme
Mar, Jul, Nov

CONTACT DETAILS  

Local students:

+65 6247 9111 / 6372 1000

International students:

+65 6278 8000

 

 

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