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Bachelor of Arts (Hons) Business and Marketing (Top-up) Awarded by the University of Sunderland, UK

About the Course
Course Curriculum
International Application
Local Application

Why the University of Sunderland, UK?

We could give you dozens of reasons, but these are at the top of Sunderland students' list.

  • The University of Sunderland is a truly life-changing university, providing higher education since 1901
  • Ranked 79th Overall in The Guardian University League Tables 2017: the highest climber, rising 30 places in the table
  • Ranked 62th in The Guardian University Guide 2017: League Table for Accounting and Finance
  • Member of the Association of Commonwealth Universities (ACU)

Course Highlights:

  • Completion in 9 months (Full-Time) or 12 mths (Part-Time)
  • 6 modules
  • Mixture of examinations and assignments

 

Testimonials

Ms Pheona Chua
Gold Award Honours Graduate, 2016
BA (Hons) Business & Marketing (Top-Up)
University of Sunderland, UK

Extracted from BrightMinds Magazine, Poly Edition 30 Nov 2016

I found the programme schedule and duration favourable. It provided great flexibility and allowed me to juggle work, family and studies. I was pleasantly surprised that this programme had allowed me to make a smooth transition back to studying even after a ten-year hiatus.

My fellow coursemates come from diverse backgrounds. This provides valuable opportunities for me to interact with people from all walks of life and broaden my networks.

Apart from gaining an amazing learning experience, this degree has given me an edge in my career. I strongly believe that anyone with sheer determination can do the same.

Read her story here: http://www.mdis.edu.sg/news/mdis-in-the-news/2016/11/learning-never-ends

 

Ms Alodia Fedora
Silver Award Honours Graduate, 2016
BA (Hons) Business & Marketing (Top-Up)
University of Sunderland, UK

I chose the University of Sunderland because it has won several awards and has been nominated as one of six universities for "university of the year".  I am also really excited to achieve my bachelor degree within 1 year.

I am from Indonesia, and despite the many nationalities in my class, my classmates and I were able to bond due to our deep passion for business and respect for other cultures. 

My favourite module was Consumer Psychology.  This module enables me to learn how different people react in certain circumstances and understand consumers' different mindsets or perspectives towards different products." 

 

Mr Glendon Ho
Second Class (First Division) Honours Graduate, 2015                                                                                    
BA (Hons) Business and Marketing (Top-up)                                                                                             University of Sunderland

Extracted from The New Paper Go-Guide Adult Learners, 24 June 2016

"The insight and lessons learnt in this degree are useful for when I set up my own business."

"The lecturers had a wealth of industrial experience and could provide current yet relevant insight and strategies on workplace problems and issues that we were facing."

“My favorite modules were market strategy and strategic management.  The marketing strategy module was relevant to my current job while the strategic management module gave me insight that would help me climb the corporate ladder.”

Read his story here: http://www.mdis.edu.sg/news/mdis-in-the-news/2016/06/upgrading-his-life

 

Ms Tan Lisha
Second Class (First Division) Honours Graduate, 2016                                                                                    
BA (Hons) Business and Marketing (Top-up)                                                                                               University of Sunderland

Extracted from My Paper Executive Pathway, 22 April 2016

"The history and establishment (MDIS) were important criteria in my selection."

"It was the only top-up course that I found which covered marketing and business.  The modules were relevant to my career and the course work was definitely manageable.  It gives working professionals like me a lot of flexibility.  The course is very application based and I was also challenged to think creatively - a useful skill for projects and challenges I handle at work."

"The lecturers had a wealth of experience.  They share case studies and personal career stories, as well as advice on how to succeed in the working world."

Read her story here: http://www.mdis.edu.sg/news/mdis-in-the-news/2016/04/making-it-work

 

Ms Geraldine Teo
Second Class (First Division) Honours Graduate, 2015                                                                                    
BA (Hons) Business and Marketing (Top-up)                                                                                             University of Sunderland

Extracted from The New Paper Go-Guide, 17 June 2015

“I wanted to study for a degree from a reputable institution within a reasonable time frame. I decided to join MDIS because I can complete the course in 12 months and continue my work. The things we are taught are applicable
to real-life situations,”

“I made the right choice, and I encourage people who are looking around for courses to consider the programme I chose.”

Read her story here: http://www.mdis.edu.sg/news/mdis-in-the-news/2015/06/tnp-go-guide-adult-learner-eager-to-stay-relevant

 

 

Graduate Outcomes

A degree in business and marketing is highly relevant to the needs of organisations of all sizes. 

Career opportunities are available in areas such as as marketing management, marketing research and marketing communications.

 

Progression

Upon successful completion of this programme, students will progress to the MBA Programme from the University of Sunderland, UK.

 

Objectives

  • To enable students to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed
  • To develop and maintain an awareness and understanding of business in a regional, national and international context.
  • To develop students with a range of subject specific and transferable skills which will prepare them for a career within a wide range of commercial and not-for-profit organisations and business start-up.
  • To develop independent life-long learners.
  • To deliver a programme which is attractive to employers at regional, national and international levels
  • To widen access to students with diverse educational backgrounds by providing appropriate entry and exit points and appropriate student support and guidance.
  • To deliver a programme which assists the School in achieving its mission of promoting and delivering high quality learning and research, relevant to contemporary business and management, through partnership between staff, students, industry and the wider community.

 

Assessment Methods

Majority of the modules are assessed by coursework only.

 

Graduation

Students who successfully complete the programme will be awarded the Bachelor of Arts (Hons) Business and Marketing from the University of Sunderland, UK. The degree will be the same as that awarded to the full-time students at the University main campus in the UK.

 

University Overview

 

Sunderland Business School

The University of Sunderland is an innovative, forward-thinking university with high standards of teaching, research and support that sits at the heart of one of the UK's most up-and-coming cities. We have strong industry links and work closely with some of the world's leading companies. Testament to our growing reputation, the University was nominated for University of the Year in 2013 (Times Higher Education Awards)


Our Faculty of Business and Law is recognised worldwide; with students from over 70 countries and a presence on three continents, we are playing a major role in preparing tomorrow’s leaders for long and succesful careers.


Our programmes are highly regarded in terms of student experience, teaching standards and relevance to the real world. This has been recognised in the National Student Survey 2012, where Tourism at Sunderland was voted best in the UK for Overall Satisfaction.


We believe that employability is at the heart of the university experience, and this is underpinned by the drive to develop six key attributes in our graduates: capable, enquiring, creative, enterprising, ethical and global in outlook.
Whatever your future ambitions, make a life-changing decision by choosing to study at the University of Sunderland.
 

 

 

University of Sunderland, UK

The University of Sunderland places its 20,000 students at the heart of everything it does, providing life changing opportunities for a diverse and vibrant learning community.

Sunderland is an internationally connected university, with 18 educational partners in 12 countries. Almost a third of our students study for a Sunderland degree off-campus in their own country – meaning the University is regarded as a pioneer in transnational education. In addition our international reach is growing and we attract students to Sunderland and to the University of Sunderland in London from over 100 countries.

The University is acknowledged as one of the UK’s top providers of Transnational Education with over 6,500 students studying for University of Sunderland academic awards with quality assured partners in Malaysia, Singapore, Hong Kong, Vietnam, Sri Lanka, Botswana, Germany, Kenya, Uzbekistan and Trinidad.
Our student support and research-informed curriculum mean learners develop the skills and flexibility employers are looking for, and the behaviours and values that contribute towards social responsibility and citizenship.

Our research has been classed as 'world leading' in 10 subjects and 'internationally excellent' in an additional three subjects, by the latest Research Excellence Framework (REF).

 

MODULES

 

Strategic Management (20 Credits)


The module aims to be integrative and cumulative in that it draws together the purposes and methodologies of the functional areas of business policy and strategy which are usually studied separately and to show how they contribute to the overall purposes and aims of the organisation.

This synthesis is usually considered in relation to the environment in which the organisation exists and with reference to a timescale projected into the future. The challenge for the student is to analyse complex organisations and their environments as well as the relationships between the two and evaluate models and methodologies against observations of the practices of real organisations. The module reflects the process of strategic management and the key schools of strategy in the context of stable or shifting, national and global environments.

 

Managing Projects (20 Credits)

The module will define the nature of projects and their management. Various aspects will be considered including financial control and management of risk, human resource elements (building and leading a multi-disciplinary tem) and the control of time. The module will examine the integration of time, cost and quality aspects of projects through the application of relevant tools and techniques.

 

Marketing Strategy (20 Credits) 

The module aims to review the nature and scope of marketing strategy and evaluate how strategies are developed given different organisational contexts. The module considers that strategy is a fundamental pattern of present and planned objectives, resource deployments and interactions of an organisation with markets, competitors and other environmental factors. The module lays the foundation by appraising the mechanics of marketing strategy, considering the evolving models and practices that are essential to the development and implementation of strategy. The module examines contemporary issues and problems that dominate the thinking of marketing executives as they establish and execute a range of marketing strategies.

 

 E-Marketing Strategy (20 Credits)

The Internet is the fastest growing medium of all time, growing in less than a decade from zero to being an essential element of the business environment. Although Internet-related technology has impacted on business in a wider context – so called ‘e-business’, including such elements as e-procurement and e-supply-chain management – it is the field of marketing that has been affected most.

 

Consumer Psychology (20 Credits)

This module illustrates how psychology can be a significant tool for making sense of and interpreting consumer behaviour without influencing it. The module specialises in understanding consumer behaviour by providing an in-depth coverage of various established theories in psychology and their application to consumer buying situations such as the cross-cultural buying behaviour. The conceptual content in this module has been drawn from an extensive amount of research available in this area. 

 

Strategic Integrated Marketing Communications (20 Credits)


On completion of the module students should be able to develop clear, integrated and compelling communication strategies and plans targeted to a range of organisational stakeholders.  IMC has had considerable academic attention during the last 20 years – students will be expected to develop an understanding of how and why the subject has developed. 

 

Profile of lecturers and their respective teaching models

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.

 

Structure and Duration


Full-Time Programme (for International students only)

  • 9 months

 

Commencement Date

 

Course Commencement Date Completion Date
: :9 Months Full-Time Programme Mar 2017 Nov 2017
  Jun 2017 Feb 2018
  Oct 2017 Jun 2018

Fees:
 

: : Application Fee       S$321.00

: : Tuition Fees            S$16,050

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

 

Entry Requirements

Applicants must be of age 18 and above and possess one of the following entrance requirements:

• Higher National Diploma in Business related discipline OR

• MDIS Advanced Diploma in Management Studies (Business Administration/Accounting and Finance) OR

• Business related diplomas from local/overseas polytechnics with entry requirement of 10 years of formal education OR

• PEIs qualification (equivalent to 1st and 2nd year external degree programme) with entry requirement of 12 years    of formal education OR

• Mature candidates of min 30 years old with 8 years of working experience

 

 

English Language Requirements

Students will be required to demonstrate a relevant standard of English (IELTS 6.0 or equivalent) 
 

 

 

Student Pass Application

International students are required to apply for student pass if he/she wishes to study full-time in Singapore. Please click here for detail information.

 

Structure and Duration


Part-Time Programme (for Local students only)

  • 12 months 

 

Full-Time Programme (for Local students only)

  • 9 months

 

 

Commencement Date

 

Course Commencement Date Completion Date
: :9 Months Full-Time Programme Mar 2017 Nov 2017
  Jun 2017 Feb 2018
  Oct 2017 Jun 2018
: :1-Year Part-Time Programme Feb 2017 Jan 2018
  Jun 2017 May 2018
  Oct 2017 Sep 2018


 

 

Fees:

: : Application Fees             S$32.10

 

Full-Time Programme (9 Months)

  • Tuition Fees           S$14,445
  • Non-Tuition Fees      S$507.89
  • Total                       S$14,952.89

 

Part-Time Programme (1 Year)

  • Tuition Fees          S$12,840
  • Non-Tuition Fees     S$294.24
  • Total                      S$13,134.24

 

 

Note:

  • All fees quoted are inclusive of GST.
  • Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme.
  • Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership subscription fees, MDIS experience seminars, medical insurance and fee protection scheme.
  • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
     
 

Entry Requirements

Applicants must be of age 18 and above and possess one of the following entrance requirements:

• Higher National Diploma in Business related discipline OR

• MDIS Advanced Diploma in Management Studies (Business Administration/Accounting and Finance) OR

• Business related diplomas from local/overseas polytechnics with entry requirement of 10 years of formal education OR

• PEIs qualification (equivalent to 1st and 2nd year external degree programme) with entry requirement of 12 years    of formal education OR 

• Mature candidates of min 30 years old with 8 years of working experience

 

English Language Requirements

Students will be required to demonstrate a relevant standard of English (IELTS 6.0 or equivalent) 

 

 

 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

 

STUDY LOANS
 

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg

 

 

0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
DBS Tel : 1800 111 1111 www.dbs.com
POSB Tel : 1800 339 6666 www.posb.com.sg
Bank of China  Tel : 1800 669 5566  www.bankofchina.com/sg

 

For Degree and Master (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 
 
QUICK INFORMATION
Duration of Course | 1-Year (Part Time), 9 Months (Full Time)
Award | DEGREE
  PROGRESS TO NEXT LEVEL  
COMMENCEMENT DATE  

Class Intake for 2017

For 1-Year Part-Time Programme
Feb, Jun, Oct

For 9 Months Full-Time Programme
Mar, Jun, Oct

CONTACT DETAILS  

Local students:

+65 6247 9111 / 6372 1000

International students:

+65 6278 8000

 

 

Local Enquiries
etc@mdis.edu.sg
+65 6247 9111
ib@mdis.edu.sg
+65 6278 8000
International Enquiries