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The Art of Influencing and Persuasion

Structure Duration Two day
Time 9am - 5pm
Commencement Date 26 - 27 Mar 2018
12 - 13 Jun 2018
27 - 28 Aug 2018
12 - 13 Dec 2018

COURSE FEE (NON-MEMBER): S$963.00* (including 7% GST)
S$818.55* (including 7% GST)
* Members enjoy a 15% discount before GST
* Group Discount (3 or more participants) - 10%


    SDF Grant Amount: S$28.00
    SDF Course Code: 

SkillsFuture Credit

(Individual Singaporean aged 25 and above)
Pre-approved SkillsFuture funding of S$500.00
Click HERE for more info on SkillsFuture.


The ability to effectively influence and persuade lies at the heart of our personal and professional lives.  The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

  Key Takeaways

Upon completion of this workshop, participants will be able to;

Gain insight into personal behaviour and understand how our personality and work behavior influences our ability to persuade and influence others
- Understand the interpersonal skills needed for persuasive influencing
- Complete a behaviour analysis and understand their influencing style
- Determine how our social skills and interactions determine our ability to influence and persuade others
- Master Cialdini’s 6 principles of persuasion
- Understand how to be assertive but not aggressive or passive
- Develop assertive influencing skills with all stakeholders including your boss
- Create an action plan for greater persuasion

  Who Should Attend

- Staff of all levels

  Programme Outline
  1. The role of personality
    - 4 main types of personality
    - Personality profiling test
    - How personality type affects persuasion
  2. Perception management
    - How perception affects persuasion
    - Verbal: choice of words
    - Vocal: tone of voice
    - Verbal: visual aids, dressing and demonstrations
  3. Persuasive communication skills
    - Effective Social and Communication skills in persuasion
    - Hands-on practises
  4. 6 Principles of Persuasion
    - How can we apply Dr Cialdini’s 6 principles?
    - Reciprocity: givers gain
    - Commitment and consistency: people don’t like to contradict themselves
    - Social proof: monkey see monkey do
    - Authority: the power of uniforms
    - Liking: the law of the same
    - Scarcity: limited time only!
  5. Psychology of persuasion
    - Understanding persuasion from psychology angle
    - The exceptions
    - The persuasion challenge
  6. 3-Step Persuasion
  7. Assertion without aggression
  8. Persuading people different from us
  9. Power closing


Video case studies, Role-plays, Inter-team competition and games (experiential learning), Group Discussion/Brainstorming, Mindful self-reflection, Creating 90-day action plan

  Programme Trainer

Jude Lim has extensive experience in Corporate and Business roles involving strategic thinking, project implementation and business execution. He has spent six years on credit & risk management in banks, ten years in Singapore regional sales for express courier logistic, five years in the arena for sales of specialist logistics, healthcare & life science, oil & energy sector.

Jude’s key accomplishments include:-

• Customer Service Champion, Standard Chartered Bank
• Business Thinking Award Leadership for SPAC – Federal Express
• Top of Peak Award for FY02 Q3 – Federal Express
• Breakthrough Award – Dale Carnegie Training
• Best Sales Support – BZ presented FedEx Operations SG
• Customer Technology Sales Champion for FedEx FY06

Jude holds an MBA in International Business from Australia and a graduate of the Dale Carnegie Programs on High Impaction Presentation, Leadership Training, Change Management. An active pursuant of accreditation, Jude has signed up to be trained as a coach, with Centre for Career Excellence, to which will be recognised both by ICF & ICA


Local Enquiries
+65 6247 9111
+65 6278 8000
International Enquiries