{"id":3676,"date":"2022-05-26T15:11:45","date_gmt":"2022-05-26T07:11:45","guid":{"rendered":"https:\/\/www.mdis.edu.sg\/blog\/?p=3676"},"modified":"2023-12-08T15:52:20","modified_gmt":"2023-12-08T07:52:20","slug":"social-media-trends-post-pandemic","status":"publish","type":"post","link":"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/","title":{"rendered":"Social Media Trends \u2013 Post-Pandemic"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-1024x576.png\" alt=\"3 Women looking inten\" class=\"wp-image-3678\" srcset=\"https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-1024x576.png 1024w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-300x169.png 300w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-768x432.png 768w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-1536x864.png 1536w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-400x225.png 400w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5-1067x600.png 1067w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-5.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Social Media has a priming effect on a business\u2019 marketing campaign&nbsp;<\/li><li>It can help gain more valuable consumer insights, especially with social listening&nbsp;<\/li><li>It is the most powerful when paid and organic are combined&nbsp;<\/li><\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_11 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/#The_Creator_Economy_Brand_Strategy_Trend\" title=\"The Creator Economy &amp; Brand Strategy Trend&nbsp;\">The Creator Economy &amp; Brand Strategy Trend&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/#Creativity_the_Shortform_Vertical_Video_Trend\" title=\"Creativity &amp; the Short-form Vertical Video Trend&nbsp;\">Creativity &amp; the Short-form Vertical Video Trend&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/#The_Social_Commerce_Trend\" title=\"The Social Commerce Trend&nbsp;\">The Social Commerce Trend&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/#Social_Media_to_Customer_Care_Rescue!\" title=\"Social Media to Customer Care Rescue!&nbsp;\">Social Media to Customer Care Rescue!&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdis.edu.sg\/blog\/social-media-trends-post-pandemic\/#Social_Media_the_new_Currency\" title=\"Social Media the new Currency&nbsp;\">Social Media the new Currency&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-the-creator-economy-brand-strategy-trend\"><span class=\"ez-toc-section\" id=\"The_Creator_Economy_Brand_Strategy_Trend\"><\/span><strong>The Creator Economy &amp; Brand Strategy Trend<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As socials move away from mega influencers and gear towards smaller, niche influencers and communities \u2013 brands that partner with the right creators are making more authentic connections and gaining the trust of their audience, and are growing more engaged communities.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the boom in digital creators, online communities have become richer, more vibrant, and more impactful than ever. Major social media platforms have jumped aboard the creator train and have introduced features to help them monetize their creations. Jamie Byrne, Senior Director of creator partnerships at (previously at) Youtube highlighted that \u201ccreators have risen to a new level of influence and power in the media ecosystem.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"737\" height=\"374\" src=\"https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-4.png\" alt=\"\" class=\"wp-image-3677\" srcset=\"https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-4.png 737w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-4-300x152.png 300w, https:\/\/www.mdis.edu.sg\/blog\/wp-content\/uploads\/2022\/05\/image-4-400x203.png 400w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<h2 id=\"h-creativity-the-short-form-vertical-video-trend\"><span class=\"ez-toc-section\" id=\"Creativity_the_Shortform_Vertical_Video_Trend\"><\/span><strong>Creativity &amp; the Short-form Vertical Video Trend<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These short-form vertical videos are here to stay! With TikTok paving the way for attention-grabbing full-screen focused videos, brands are strongly encouraged to create content that organically fits into the different social platforms. They are being held to a higher standard when it comes to creativity, and they will have to work harder to create ads that reflect and enrich the unique experience offered by each social network.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-social-commerce-trend\"><span class=\"ez-toc-section\" id=\"The_Social_Commerce_Trend\"><\/span><strong>The Social Commerce Trend<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The new rising subset of the e-commerce shopping experience \u2013 \u2018Social Commerce\u2019 is becoming the heart of post-pandemic shopping. Social platforms have become virtual malls \u2013 revolutionizing the way we shop. Consumers are using social media throughout every stage of their purchase journey, from product discovery to purchase support. It just goes to show how much trust and impact socials have on consumers. Younger Millennials and Gen Zers are turning to socials to research brands more than search engines.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-social-media-to-customer-care-rescue\"><span class=\"ez-toc-section\" id=\"Social_Media_to_Customer_Care_Rescue!\"><\/span><strong>Social Media to Customer Care Rescue!<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With social media being a convenient way to communicate with brands (especially smaller businesses), it has become increasingly demanding for social media to also be a voice for customer service. Social media managers can help organisations speed up the recovery process and add value to negative customer experiences.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-social-media-the-new-currency\"><span class=\"ez-toc-section\" id=\"Social_Media_the_new_Currency\"><\/span><strong>Social Media the new Currency<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No money, no problem! The latest trend \u2013 pay for your product by posting on social media a.k.a post-to-pay. With organic content being the gold mine, the newest campaign trend for brands to create user-generated content and gain brand awareness is kicking off. The result: long lines and sold-out products. Take <a href=\"https:\/\/www.tiktok.com\/@bun.burgers?\" target=\"_blank\" rel=\"noreferrer noopener\">Bun Burgers<\/a>, for example, letting customers pay for their food with TikTok posts. One user-generated content post got over 6 million views!&nbsp;<\/p>\n\n\n\n<p>With social media ever-evolving, let\u2019s continue to experiment and keep a watch on these trends and the impact they will have on our daily lives.&nbsp;<\/p>\n\n\n\n<p>Sources:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/hootsuite.postclickmarketing.com\/research\/social-trends\/brand-strategy-20VI-292M6.html?_ion_target=embed-1.0\">https:\/\/hootsuite.postclickmarketing.com\/research\/social-trends\/brand-strategy-20VI-292M6.html?_ion_target=embed-1.0<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/later.com\/blog\/social-media-trends\/\">https:\/\/later.com\/blog\/social-media-trends\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media has a priming effect on a business\u2019 marketing campaign&nbsp; It can help gain more valuable consumer insights, especially with social listening&nbsp; It is the most powerful when paid and organic are combined&nbsp; Table of Contents The Creator Economy &amp; Brand Strategy Trend&nbsp;Creativity &amp; the Short-form Vertical Video Trend&nbsp;The Social Commerce Trend&nbsp;Social Media to Customer Care Rescue!&nbsp;Social Media the new Currency&nbsp; The Creator Economy &amp; Brand Strategy Trend&nbsp; As socials move away from mega influencers and gear towards smaller, niche influencers and communities \u2013 brands that partner with the right creators are making more authentic connections and gaining the [&hellip;]<\/p>\n","protected":false},"author":312,"featured_media":3678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[3478,3477,3405,477,3476],"_links":{"self":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/3676"}],"collection":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/comments?post=3676"}],"version-history":[{"count":13,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions"}],"predecessor-version":[{"id":4505,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions\/4505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/media\/3678"}],"wp:attachment":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/media?parent=3676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/categories?post=3676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/tags?post=3676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}