{"id":1702,"date":"2018-06-22T11:59:18","date_gmt":"2018-06-22T03:59:18","guid":{"rendered":"https:\/\/www.mdis.edu.sg\/blog\/?p=1702"},"modified":"2018-06-22T17:00:57","modified_gmt":"2018-06-22T09:00:57","slug":"creative-writing-skills-have-you-ever-wondered-why-some-advertisements-are-appealing-to-you","status":"publish","type":"post","link":"https:\/\/www.mdis.edu.sg\/blog\/creative-writing-skills-have-you-ever-wondered-why-some-advertisements-are-appealing-to-you\/","title":{"rendered":"Creative Writing Skills: Have you ever wondered why some advertisements are appealing to you?"},"content":{"rendered":"<p>Have you ever wondered why some advertisements are appealing to you? A great amount of emotional thought is required in order to produce a good content that captures the audience heart. Therefore, most creative director often pair with their copywriters to conceptualise in producing an outstanding advertisement. Brand such as; \u2018Nike &#8211; Just Do It\u2019 and \u2018Singapore Airlines &#8211; A Great Way to Fly\u2019 are a good examples that showcase their products.<\/p>\n<p>If you are thinking of learning or improving your copywriting skills, why not join our Essentials of Copywriting course! Ultimately, a good advertisement will draw a prospective customer\u2019s attention towards your product, which is the ultimate aim of every business.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Click <a href=\"https:\/\/www.mdis.edu.sg\/corporate-training\/programmes\/professional-development-workshops\/marketing\/the-essentials-of-copywriting\" target=\"_blank\" rel=\"noopener\">here<\/a> to apply now.<\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why some advertisements are appealing to you? A great amount of emotional thought is required in order to produce a good content that captures the audience heart. Therefore, most creative director often pair with their copywriters to conceptualise in producing an outstanding advertisement. Brand such as; \u2018Nike &#8211; Just Do It\u2019 and \u2018Singapore Airlines &#8211; A Great Way to Fly\u2019 are a good examples that showcase their products. If you are thinking of learning or improving your copywriting skills, why not join our Essentials of Copywriting course! Ultimately, a good advertisement will draw a prospective customer\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,574],"tags":[2362],"_links":{"self":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/1702"}],"collection":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":2,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"predecessor-version":[{"id":1706,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions\/1706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdis.edu.sg\/blog\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}