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Bachelor of Arts (Hons) Media, Culture and Communication (Awarded by the University of Sunderland,UK)

About the Course
Course Curriculum
International Application
Local Application

Why study Media, Culture and Communication studies?

The study of media, culture and communication is the exploration of the relationship between media, culture and society. In a media-saturated culture, developing a critical awareness of media is crucial to our understanding of contemporary society.
 

Why choose University of Sunderland, UK?

  • • Sunderland has been providing higher education in the city since 1901, and they are an innovative, forward-thinking university with high standards of teaching, research and support.
  • • Our teaching is enriched by cutting-edge research. We host the Centre for Research in Media and Cultural Studies. In the latest Research Assessment Exercise, 25% of our research was rated ‘world-leading’ and 38% ‘internationally excellent’.
  • • Shortlisted for Excellence and Innovation in the Arts (Times Higher Education Awards 2014)
  • • Ranked 11th in the UK for Media and Film Studies by The Guardian University Guide 2017
     

Programme Objective

• Familiarise students with a range of theoretical and methodological approaches to the multidisciplinary field of media, cultural and communication studies
• Provide students with the opportunity to develop specialist knowledge in specific subject areas within this field, whilst maintaining breadth of study across it
• Develop students’ ability to undertake independent research in cultural studies and/or language studies
• Develop students’ knowledge and skills in aspects of discourse analysis
• Introduce students to a range of learning methods and methodological practices appropriate to the different subject areas
• Develop in students a high level of communication skills in the presentation of critical and creative ideas
• Offer students the opportunity to engage in practice to a specialist level in up to one area of media production/practice

Career Opportunities

This degree provides an excellent foundation for a wide range of careers in the media.

Possible sectors include:
• Television
• Radio
• Digital Media
• Journalism
• Marketing
• Public Relations
• Organisational Communications
• Advertising

Preparing you for employment is at the heart of everything we do. Our aim is clear. It is to provide you with an outstanding platform so you can develop as a person and for your future career as a current student or a recent graduate.

Recent graduates from Sunderland have gained jobs with regional newspapers, public relations companies as well as international broadcasters.

Graduation

Students who have successfully completed all course work and passed the examinations will receive the Bachelor of Arts (Hons) in Media, Culture and Communication awarded by the University of Sunderland, UK.

 

Student Testimonial

“The lecturers, Dr Catherine Tay and Dr Beverly Yuen, know their work well. Their lessons are interesting and include many personal experiences.
“The lecturers also know how to motivate us, and they treat us as colleagues and not students.

Mr. Muhammad Haziq Abdul Wahah
MDIS Student 2017
Bachelor of Arts (Honours) Media, Culture and Communication (Top-up)

Extracted from The New Paper Special Go Guide - Adult Learners (17 May 2017)
To read more:  http://www.mdis.edu.sg/news/mdis-in-the-news/2017/05/mastering-the-art-of-damage-control



 

University of Sunderland, UK

The University of Sunderland places its 20,000 students at the heart of everything it does, providing life changing opportunities for a diverse and vibrant learning community.

Sunderland is an internationally connected university, with 18 educational partners in 12 countries. Almost a third of our students study for a Sunderland degree off-campus in their own country – meaning the University is regarded as a pioneer in transnational education. In addition our international reach is growing and we attract students to Sunderland and to the University of Sunderland in London from over 100 countries.

The University is acknowledged as one of the UK’s top providers of Transnational Education with over 6,500 students studying for University of Sunderland academic awards with quality assured partners in Malaysia, Singapore, Hong Kong, Vietnam, Sri Lanka, Botswana, Germany, Kenya, Uzbekistan and Trinidad.
Our student support and research-informed curriculum mean learners develop the skills and flexibility employers are looking for, and the behaviours and values that contribute towards social responsibility and citizenship.

Our research has been classed as 'world leading' in 10 subjects and 'internationally excellent' in an additional three subjects, by the latest Research Excellence Framework (REF).

 

Programme Structure

Full-time Programme:
Year 1 Entry : 27 months
Year 2 Entry : 18 months
Year 3 Entry :   9 months

Part-time Programme:
Year 1 Entry: 36 months
Year 2 Entry : 24 months
Year 3 Entry : 12 months


Module Descriptions 

Year 1

Introduction to Media and Cultural Studies 
This module provides an introduction to key concepts, approaches and debates in Media and Cultural Studies as well as academic research skills. In the Cultural Studies strand of the module key terms used in the discussion of popular culture are introduced and problematized. These include 'ideology', 'culture', 'popular', 'meaning' and 'pleasure'. The Media Studies strand of the module discusses three main lines of approach to media artefacts: production and questions of media power, reception and what people ‘do’ with media as well as textual analysis and key concepts of representation, genre and narrative. The research skills strand of the module addresses issues such as time management and organisation for effective and efficient study; research methods; skills of critical analysis; essay writing; presenting; self-reflexivity. The module will explore these concepts, approaches and research skills in relation to a wide range of media forms including music, television, film and social media and students will develop confidence in conducting their own analyses of such texts and practices.

Media Histories 
This module traces the evolution of the mass media from the advent of print journalism in the sixteenth century, through the establishment of the press, radio and television industries to the multi-platform digital and online technology of today. The module will focus on British press and broadcasting history but will make comparison with other mass media models elsewhere (such as the USA). It will analyse media legislation and regulation and consider such issues as media ownership and audience consumption and practices.

Introduction to Digital Media Cultures 
This module provides an introduction to the study of digital media culture (also known as Internet Studies) and historically referred to as the study of cyber culture or new media. As a theoretical and critical module, participating students will encounter a historical overview of pertinent technological developments ranging from the origins of the internet, the personal computer, video games and mobile media devices. These will be set against a context in which issues of such as interactivity, immersion, participation, digitalisation and remediation are investigated. The module will be supported via the examination of case studies addressing various digital media phenomena drawing upon, but not restricted to, cybercrime, piracy, digital publishing, online gaming and social networking.

Students will produce a number of short-form case studies addressing various aspects of digital media cultures before submitting an end of module written essay on a related digital media-based subject.

The Making of Popular Culture 
This module explores the historical development in the nineteenth century of modern urban popular culture, including the development of the culture industries of stage melodrama, Christmas, music hall, the seaside holiday, popular fiction and association football. This module will also examine the transition from rural to urban culture and the institutionalization of the distinction between elite and popular culture, including the development of opera from popular culture to art. Students will engage with a number of relevant case studies, both in class and as part of organized field trips to appropriate venues and locations.

Introduction to PR Theory and Practice 1
This module offers an introduction to the theory and practice of public relations, enabling students to position PR within a business context. This module traces the emergence and development of PR through analysis of case studies and theoretical models. It develops key skills in planning, strategy, team working, news release writing and communication skills across a range of media.

Digital Fictional Film 1 
This module continues to allow students to develop procedures and techniques relevant to dramatic production. The module will develop the students’ critical understanding of dramatic techniques and practices within the context of media production. It will establish the relationship between theory and practice by exploring the dramatic form through fictional film production. The drama produced will be a single camera based dramas and students will be encouraged to produce a variation of dramatic styles and dramatic content.


Year 2

Media Studies 1 
This module will consider factual output encompassing news, current affairs, investigative reporting, documentaries and discussion shows. It will also examine the interplay between the media, its audiences and wider society. A holistic approach to tackling the practices and policies that inform the production and consumption of factual media output will be central to this module. The roles played by media institutions, from the press and broadcasters through to media regulators, will be explored in order to examine the relationship between the public, politics and society.

Cultural Theory and Popular Culture 1 
This module is devoted to an examination of different theoretical approaches and traditions involved in the study of popular culture, and also the analysis of texts and practices of popular culture. Twice weekly lectures and seminars focus on a particular theory and present a particular methodology for the actual study of popular culture. Using relevant examples such as popular music, advertising, film, television, and consumption (shopping, football and fan culture) this module introduces the most influential approaches to the study of popular culture including Marxism(s), psychoanalysis, postmodernism, feminism.

Video Documentary Production
This module gives students the opportunity to expand and develop the basic video production skills they have acquired at Stage 1. Working in groups, students will devise, develop and deliver a 5-10 minute documentary production. Production work is single-camera based and students are encouraged to shoot on location. Your documentary production allows you to work directly with members of the public to tell an engaging, factual story, through the lived experience of a central contributor(s). Students have the opportunity to further develop production skills such as documentary research, constructing an engaging storyline, planning, organisation, production management, camera, lighting, sound, digital workflow, and post-production techniques. Part of the assessment will be based on a chosen skill.

Practical PR, Strategy & Theory
This module builds on the understanding of the general principles of public relations and to explore the key elements of PR strategy, and also consider the contexts in which PR practitioners operate. Grounded in a broadened and deepened understanding of PR theory, they will engage with a critical review of PR planning models, an understanding of the importance of research and the study of a variety of case studies. Students will learn about the importance of ethical codes that aim to guide practitioners in the minefield of modern day PR practice. This will be set in a wider context that approaches issues surrounding the impact on society of public relations activity.

Digital Fictional Film 2 
This module allows students to develop procedures and techniques relevant to dramatic production. The module will develop the students’ critical understanding of dramatic techniques and practices within the context of media production. It will establish the relationship between theory and practice by exploring the dramatic form through fictional production. The drama produced will be a single camera based dramas and students will be encouraged to produce a variation of dramatic styles and dramatic content.

Developing Your Media Career
This module has been developed in response to student feedback and aims to equip you with a range of skills that support student for their other modules, and in their professional development. The nature of the broadcast industry is undergoing a massive change. From a world were big broadcasters making TV were the only place to find work (or to get your work to an audience) we now live in age of plenty: TV is competing with streaming services and the opportunities for using your media production skills in new places are growing by the day
 

Year 3

Media Studies 2 
This module is divided into two strands, with students choosing one of these (either Media and Modernity or Advertising and Television Drama). Media and Modernity involves a consideration of the media’s position and significance in modern social life, focusing on specific topics such as the organization of mediated interaction, experiences of globalization and the uses of new media technologies. Advertising and Television Drama involves an examination of contemporary advertising in terms of its textual structures, branding, reliance on celebrity and the pleasures that it offers to consumers, followed by the detailed analysis of TV drama texts - raising important questions of ideology, power and identity.

Media Project 
In this module students will produce a major piece of media work the genre of their choice for an appropriate platform or platforms. The concept will be agreed by a panel of assessors and will then be developed and produced. Students can work in teams or individually to develop work that incorporates one or more of the following: Television; Film; Radio; Audio; Digital Media or Script.

Cultural Theory and Popular Culture 2 
This module builds on the theoretical work of MAC 202 (Cultural Theory and Popular Culture 1). Students are required to produce a piece of independent research informed by the theoretical approaches discussed on MAC 202.

Advanced Public Relations 
This module builds on the principles and practices of public relations developed at earlier levels. Students will learn about the economic value of corporate reputation and goodwill along with the implications for corporate responsibility and community relations. They will appreciate the complexity of operations that can be carried out by an international corporate communications department and learn how to carry out a communications audit to establish whether the practice matches the theory. Students will also continue to develop their practical skills in a wide range of PR techniques, including speechwriting and acting as a spokesperson.

Media Ethics 
This module explores concepts of freedom of expression in relation to the print and broadcast media looking in detail at conflicts between public interest and personal privacy. It asks students to consider the interplay of legislative, self-regulatory and ethical restraints which shape the presentation of news in a democratic society.


 

Profile of lecturers and their respective teaching models

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer /student ration is 1 : 30 (tutorial)

Click here to download profiles of lecturers.

 

Structure and Duration

Full-time Programme:
Year 1 Entry : 27 months
Year 2 Entry : 18 months
Year 3 Entry :   9 months

 

Fees

Application fee              S$     321.00

Full-time Programmes

Year 1  Entry (27 months)
Tuition Fees                S$ 33,170.00
Non-Tuition Fees        S$ 3,000.00 - S$ 3,200.00

Year 2  Entry (18 months)
Tuition Fees                 S$ 22,470.00
Non-Tuition Fees        S$ 3,000.00 - S$ 3,200.00

Year 3  Entry (9 months)
Tuition Fees                 S$ 13,696.00
Non-Tuition Fees        S$ 3,000.00 - S$ 3,200.00

Note:
• All fees quoted are inclusive of GST.
• Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership fees, MDIS experience seminars, medical insurance, condition tutorial fee (if applicable) and Fees Protection Scheme (FPS) Insurance Premium.
• Non-tuition fees for international students may vary.
• Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

 


 

Admission Requirements

Applicants must be of age 17 and above and must possess one of the following entrance requirement:

For Year 1 Entry: 
• International Foundation Diploma in Mass Communications awarded by MDIS; or
• At least two (2) GCE ‘A’ Levels, or equivalent; or
• Relevant qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be suitable as pathway programmes for entry onto the  Year 1 of the University course) with an entry requirement of 10 years of formal education.

For Year 2 Entry: 
• Higher Diploma in Mass Communications awarded by MDIS; or
• Relevant diploma level qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 of the University course) with an entry requirement of 12 years of formal education; or
• Polytechnic diplomas which have covered the content and learning outcomes of Year 1.

For Year 3 Entry:
• Relevant polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with a pass grade; or
• Relevant overseas polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with an entry requirement of 10 years of formal education; or
• Higher National Diploma (HND) qualifications in media-and-communications-related discipline related disciplines; or
• Relevant PEI qualification in a media-and-communications-related discipline (which are deemed by the University to be equivalent to Year 1AND Year 2 of the University course) with an entry requirement of 12 years of formal education.
 

Language Proficiency

Applicants are required to possess one of the following:

• Possess a minimum C6 grade in English at GCE 'O' Level; or
• IELTS score of 6.0 (with no element below 5.5); or
• Completed MDIS Professional Certificate in English (PCIE); or
• Pearson Test of English Academic with a minimum score for each individual element of 51 and 56 overall; or
• Cambridge Certificate in Advanced English (CAE) with Grade C or above; or
• Pass the MDIS Placement Test at Advanced Level; or
• Equivalent.


All applications are subject to university’s approval. 

 


Student Testimonials

 


Student Pass Application

International students are required to apply for student passes if they wish to study full-time in Singapore. Please click here for more information.

 

 

Structure and Duration

Full-time Programme:
Year 1 Entry : 27 months
Year 2 Entry : 18 months
Year 3 Entry :   9 months

Part-time Programme:
Year 1 Entry: 36 months
Year 2 Entry : 24 months
Year 3 Entry : 12 months

 

Commencement Date

Course Commencement Date
Year 3 Entry (Part-time)   Jun 2019

 

Fees

Application fee            S$    32.10

Full-time Programmes

Year 1  Entry (27 months)
Tuition Fees               S$ 32,100.00
Non-tuition Fees        S$   1,129.16
Total                           S$ 33,229.16

Year 2  Entry (18 months)
Tuition Fees              S$ 21,400.00
Non-tuition Fees       S$      944.45
Total                          S$ 22,344.45

Year 3  Entry (9 months)
Tuition Fees             S$ 13,375.00
Non-tuition Fees      S$      771.78
Total                         S$ 14,146.78


Part-time Programmes

Year 1  Entry (36 months)
Tuition Fees             S$ 31,779.00
Non-tuition Fees      S$      777.15
Total                         S$ 32,556.15

Year 2  Entry (24 months)
Tuition Fees            S$ 21,079.00
Non-tuition Fees     S$      637.64
Total                        S$ 21,716.64

Year 3  Entry (12 months)
Tuition Fees            S$ 12,840.00
Non-tuition Fees     S$      509.20
Total                       S$  13,349.20

Note:
• All fees quoted are inclusive of GST.
• Non-tuition fees for full-time programmes include MDIS membership entrance fees, annual membership fees, MDIS experience seminars, medical insurance, condition tutorial fee (if applicable) and Fees Protection Scheme (FPS) Insurance Premium.
• Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership fees, condition tutorial fee (if applicable) and Fees Protection Scheme (FPS) Insurance Premium.
• The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.

 

Admission Requirements

Applicants must be of age 17 and above and must possess one of the following entrance requirement:

For Year 1 Entry: 
• International Foundation Diploma in Mass Communications awarded by MDIS; or
• At least two (2) GCE ‘A’ Levels, or equivalent; or
• Relevant qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be suitable as pathway programmes for entry onto the  Year 1 of the University course) with an entry requirement of 10 years of formal education.

For Year 2 Entry: 
• Higher Diploma in Mass Communications awarded by MDIS; or
• Relevant diploma level qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 of the University course) with an entry requirement of 12 years of formal education; or
• Polytechnic diplomas which have covered the content and learning outcomes of Year 1.

For Year 3 Entry:
• Relevant polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with a pass grade; or
• Relevant overseas polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with an entry requirement of 10 years of formal education; or
• Higher National Diploma (HND) qualifications in media-and-communications-related discipline related disciplines; or
• Relevant PEI qualification in a media-and-communications-related discipline (which are deemed by the University to be equivalent to Year 1AND Year 2 of the University course) with an entry requirement of 12 years of formal education.
 

Language Proficiency

Applicants are required to possess one of the following:

• Possess a minimum C6 grade in English at GCE 'O' Level; or
• IELTS score of 6.0 (with no element below 5.5); or
• Completed MDIS Professional Certificate in English (PCIE); or
• Pearson Test of English Academic with a minimum score for each individual element of 51 and 56 overall; or
• Cambridge Certificate in Advanced English (CAE) with Grade C or above; or
• Pass the MDIS Placement Test at Advanced Level; or
• Equivalent.

All applications are subject to university’s approval. 
 

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

STUDY LOANS

Organisation Contact Number Website
TCC Limited Tel : 6319 3700 www.tcc.org.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
Maybank Tel : 1800 629 2265 www.maybank2u.com.sg


0% CREDIT CARD INSTALMENT PLANS
For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
Standard Chartered
Bank
Tel : 1800 747 7000 www.standardchartered.com.sg
DBS Bank Tel : 1800 111 1111 www.dbs.com.sg
POSB Tel : 1800 339 6666 www.posb.com.sg
Maybank Tel : 1800 968 2265 www.maybank.com.sg
UOB Tel : 1800 226 6121 www.uob.com.sg
OCBC Tel : 1800 363 3333 www.ocbc.com.sg
Citibank Tel : 1800 225 5225 www.citibank.com.sg
Bank of China Tel : 1800 669 5566 www.bankofchina.com/sg

For Degree & Masters Programmes (Available in 24 months)

Organisation Contact Number Website
Citibank Tel : 1800 225 5225 www.citibank.com.sg

 

 

 

 
 
QUICK INFORMATION

Duration of Course:

Year 1 Entry
Full-time  : 27 months
Part-time : 36 months

Year 2 Entry
Full-time  : 18 months
Part-time : 24 months

Year 3 Entry
Full-time  : 9 months
Part-time : 12 months
 

COMMENCEMENT DATE  

Class intake for 2019

For Part-time Programme:         
Year 3 Entry : Jun
 

CONTACT DETAILS  

Local students Enquiries:
+65 6247 9111 / 6372 1000

International Students Enquiries :
• Main Hotline: +65 6278 7660
• China: +65 8305 5107
• India: +65 9121 0277
• Vietnam:  +65 8858 4910
• Korea:  +65 9372 5853
• Myanmar: +65 8727 4147
• Thailand / Laos / Cambodia: +65 8858 4910
• Malaysia/Indonesia : +65 9137 2398
• Others: +65 9728 0695

 

Local Enquiries
etc@mdis.edu.sg
+65 6247 9111
ib@mdis.edu.sg
+65 6278 8000
International Enquiries