Accounting and Finance for Managers
Introduces students to the fundamentals of accounting and finance including financial statements, ratio analysis, cost terminology and cost-volume relationships, cost information for decision making, and budgets for planning and control. Finance components include financial mathematics, risk and return, valuation of corporate securities, investment appraisal, leveraging and capital structure.
Marketing Management
Introduces students to the concept of marketing as a philosophy of doing business successfully and hence has relevance to all organisations. It looks at all aspects of marketing management: customer focus, relationship marketing, monitoring the environment, buyer behaviour, marketing research, marketing planning, segmenting, targeting and positioning, the marketing mix, new product development and competitive strategy. Concepts are applied to products and services and global issues are introduced.
Foundations of Management
This is an introduction to the principles and current practices of management. The unit covers the nature and evolution of management, the main management functions, including managerial and interpersonal communication, human resource management, international management, and current management issues including social responsibility, and business ethics. As its name implies, this is a foundation unit and should be completed as early as possible in the program.
Strategic Management
Addresses the objectives of global strategic management; the strategic management process including analysis; decision-making and implementation; emerging strategic business issues. It is recommended that students take this unit in the latter stages of their program. Students are encouraged to complete the unit MNG00720 Foundations of Management and three (3) other Masters units prior to undertaking this unit.
Leading and Managing People
This unit offers an advanced analysis of leadership and teamwork within the context of the modern organisation. The unit will assist students to become aware of their own leadership style and its impact on individuals, work teams and organisations. Also examined are some essential issues for leaders in organisations that enhance effective leadership.
Strategic Information Systems
This unit provides a strategic approach to the use of information systems in organisations. Students are introduced to the use of information systems as a means of achieving competitive advantage and for improving efficiency and effectiveness in business processes and managerial decision making. Students learn to manage information as one of the key resources of an organisation by planning, developing, implementing and evaluating information systems from a managerial perspective, taking into account social, ethical, cultural and global factors.
International Marketing
This unit embraces the challenges of international marketing and is divided into two parts. The first part covers researching international markets: the challenges of undertaking international research and the gathering of marketing research to evaluate and then select alternative international markets; highlighting the opportunities and threats posed by differences in environmental factors and culture. The second part addresses the determination of international marketing strategy, examining decisions on product, branding, communications and pricing. Key themes throughout the unit are the impact of cultural differences and the ‘globalisation of markets’ debate. It is recommended that students complete MKT00720 Marketing Management before undertaking this unit.
Entrepreneurship
This unit introduces students to the concepts of entrepreneurship and entrepreneurial behaviour. It aims to define entrepreneurship, identify characteristics of entrepreneurs, debate the training and development of entrepreneurs, public and private sector operations. Several entrepreneurship theories and their applications will also be examined.
Project Management
This unit develops students’ understanding of the principles of project management from a managerial perspective in an organisational setting. Students will be introduced to the various phases and processes associated with a project life cycle and should understand the knowledge areas associated with any project and explore practical applications of the knowledge acquired through this unit.
Human Resource Management
Discusses issues relating to the acquisition and maintenance of resources in the current organisational context of rapid change. Topics considered include job analysis and design, human resource planning, health and safety, selection and recruitment including equal employment opportunity considerations, career planning, performance appraisal, remuneration, training and development, and global international HRM issues.
International Business
Examines the (additional) challenges confronting the international business manager. Firstly it explores the vibrant and dynamic international business environment and the opportunities and threats posed specifically by differences between countries; notably in political economy and culture. Then it turns to the development of international business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.
Strategic Knowledge Management
In an increasingly global knowledge economy, the discipline of knowledge management has emerged as a central focus for progressive organisations to develop effective corporate strategies in the competitive global marketplace. Strategic knowledge management involves the development of an integrated framework and business model through effective leveraging on business best practices, and the transformation of organisational knowledge assets into marketplace successes.