YEAR 1
ACC 1100 Accounting I
Accounting I is an introductory course designed to help the student understand, prepare and use financial reports such as a balance sheet (statement of financial position), profit and loss statement (statement of financial performance) and a statement of cash flows. The course will cover a range of financial and managerial accounting issues with an appropriate “mix’ of theory and practice. Preparing and using financial reports requires the ability to analyse issues and solve problems, to develop logical and well formulated answers.
MKT 1600 Marketing Principles & Practices
This unit introduces the principles and concepts of marketing that encompasses the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.
MAN 1100 Management I
This unit introduces the principles and concepts of marketing entailing the marketing planning process; marketing environment, market segmentation, consumer behaviour, marketing research, and the marketing mix elements. The semester-long marketing plan project based on a given marketing case is the unit’s major feature.
LAW 1100 Legal Framework I
Law underlies all business activities. This unit will examine the nature, function and purpose of law, the sources of law and the Australian Legal System. The two areas of Law that will be focused on are the Law of Negligence, and Contract Law. In addition students will be introduced to Consumer Law.
ECF 1110 Economics I
To equip students with a basic understanding of the fundamental methodology and principles of economic theory and practice; the differences and comprehend and critically appraise economic decisions made by the governments, businesses and households.
ECF 1120 Finance I
This unit aims to provide students with a theoretical and practical understanding of the fundamental principles of finance. It introduces student’s evaluation models that are used by finance practitioners to evaluate assets and investments. Students will start with the basic principles of time value of money, learning how to calculate repayments on loans and mortgages. This will lead to valuing bonds and shares and understanding the role they play both in the firm and in the market place. Students will also learn how a financial manager evaluates a project taking into consideration the cost of funding the project, its taxation implications and the risk associated with project. Students will also develop an understanding of the nature of the firm, its objectives and the ethical implications of these objectives.
BES 1100 Foundations of Business Knowledge
This unit introduces students to the concept of business and to various interpersonal, group work and organisational skills essential for university and employment success. Integrating theory with applied activities, students will develop skills in self advocacy, personal management and information management. Issues will be examined that relate to individual learning styles, group work, cross cultural communications, business communications, critical thinking, ethical behaviour and business mathematics. Student will be expected to acquire competency in a range of personal productivity software to enable them to carry out practical tasks and activities. During the course of the unit students will be introduced to the concept of self-reflection, self-criticism and peer assessment.
BES 1200 Business Knowledge Development
This unit builds and expands upon BES1100 and further develops student knowledge and professional skills. Student will develop interpersonal skills required for effective personal and business success. Students will further develop an understanding of the role of multiple perspectives in problem solving and decision making. In addition, students will further develop their searching skills, learning to summarise and synthesise information into various business and non business documents. Software will be used to simulate business processes to broaden students’ knowledge and understanding. Students will also be asked to apply ethical principles or rules to various scenarios, using high order values to inform judgement.
YEAR 2 & 3
Marketing Major
MKT2600 Buyer Behaviour
Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us. What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth. To understand the complex processes of buyer behaviour you are introduced to perspectives from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. You will also learn about the techniques that marketers use to influence buyer behaviour, and in doing so gain a better understanding of your own behaviour and that of others.
MKT2601 Marketing Intelligence
The unit includes the nature and process of marketing intelligence. It covers a review of the methods used to collect market intelligence available to an organisation. It examines how these different avenues for research complement each other to form a sound market information base. The process of research including: data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and marketing research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on decisional research for the management/marketing decision process. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions.
MKT2602 Marketing Communication
Marketing Communications represents an important component of any organisation’s overall marketing activities. To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This unit examines the various factors that must be considered in planning, development and implementation of marketing communications. Attention will be given to the environment in which advertising and promotion operates and promotional decisions are made.
MKT3120 International Marketing III
This unit examines the nature and practice of international marketing and includes an introduction to the economic, political and legal dimensions. This unit will increase the students’ awareness of some of the problems inherent in the field of international marketing.
MKT3603 Customer Relationship Management
Customer Relationship Management (CRM) is essential for organisational success. This unit investigates CRM as a customer centred business practice. It covers the fundamentals of creating and managing mutually beneficial, long term business relationships. The aim is of the unit is to develop the functional and technical skills needed to deliver high quality customer service.
MKT3600 New Product Development
This unit focuses on the role of new products within the organisation and society. It explores each step in the new product development process, including the strategy, opportunity identification, design, testing, product launch and profit management. The theory of New Product Development is studied, with practical application of these concepts by students with their own new product project. This third year marketing unit provides a managerial approach to new product development and implementation. It assumes a basic understanding of the fundamental principles of marketing and management. Some familiarity with marketing research is also strongly encouraged but not essential.
MKT3601 Marketing Strategy
This capstone unit in marketing, designed for final year marketing students, features the formulation of competitive marketing strategies. The key feature of this unit is the comprehensive and in-depth coverage of external and internal analyses of select business situations, popular strategic models, especially the concept of sustainable competitive advantage, and strategy implementation.
BES2100 Foundations of Business Leadership
In this unit students will apply concepts acquired in the pre-requisite units to more complex business problems. Students will begin to demonstrate the acquisition of employability skills and work with other students to achieve predetermined outcomes, demonstrating networking, negotiation and mediation skills. Students will begin to assume basic leadership roles and provide instructions to other team members. They will also use various problem-solving techniques and a range of tools and technologies to help with their decision making. Students will use data from primary and secondary sources to support their arguments and be able to present data in appropriate formats. Students will also demonstrate an increasingly high level of self and peer assessment.
BES3100 Business Career Development
This unit focuses on the wider social context in which businesses operate, looking at the idea of social responsibility and business ethics, and develops students’ information and research skills and project management. Students will continue to development and enhance key skills, which are relevant to their studies, employability and personal development, and will gain a holistic view of business and management, making them more effective managers and reflective individuals.
Elective Units
ACC2250 Accounting II*
This unit is for students majoring in accounting in the Bachelor of Business and encompasses two main themes. These are: outlining the reasons for, and underlying theory of, financial reporting and providing students with technical skills in terms of the recording and preparation of financial accounting information. Initially, manual accounting for the complete life cycle of a sole trader firm is examined - this is subsequently extended to computerised record keeping as well as corporate and other business structures.
ACC2350 Cost Accounting II*
The unit emphasises the use of cost and management accounting in decision making. Content includes: cost concepts, functional-based costing, activity based costing, product costing, segmented reporting, cost-volume-profit analysis, environmental cost management and inventory management.
ACC2700 Financial Reporting Standards
This unit is designed to build and extend student understanding of the impact of accounting theory, law and practice on corporate accounting in Australia. A range of accounting standards are considered and key topics in the preparation of general purpose financial reports are addressed.
ACC2360 Managerial Accounting II*
This unit includes principles of budgetary control, responsibility accounting, variance analysis, extension of cost concepts, decentralisation, transfer pricing, executive compensation schemes, strategic control systems and decision-making.
LAW2300 Company Law II*
The Law relating to corporations in general and in particular the propriety limited company incorporated under the Australian Corporations Legislation. Emphasis is given to the benefits and detriments of incorporation, the process of incorporation, capital, class rights, maintenance of capital, insolvent trading and the rights and duties of shareholders and directors.
CMM2122 Communication Management 1
Communicating effectively within a variety of contexts is a key requirement for success in today’s professional environments. Students will apply the theories explored in this unit to their own communication strategies used during in class projects. This unit also addresses public speaking and presentation; understanding and managing communication within organisations and using new communication technologies.
PRN2120 Foundations of Public Relations
This unit will provide comprehensive exposure to the role of Public Relations in different organisations facing a diversity of issues and priorities. Through case study analysis and practical work, students will experience public relations problem solving and programming to sharpen communication planning skills and add specific operational experience. The unit also examines financial and budgetary aspects of public relations management as well as the ethical and social ramifications of public relations practice and codes of conduct.