Digital Marketing - Strategy, Planning & Process

Introduction

Digital is at the centre of all marketing and most innovation in the modern business. Every marketer at every level in every organisation must understand exactly what is achievable, affordable and effective with digital marketing. However, failure to prioritise and manage correctly can be very costly. Organisations must provide compelling experiences that make a crucial lasting connection with their audience.

Whether you want to gain a deeper grasp of digital marketing strategy, learn more about selling on the internet or know how to win more customers via email or search marketing, this workshop provides you the relevance, standards, quality contents and knowledge lead by digital marketing professionals.

Objectives

This workshop will empower delegates to drive their organisation’s digital marketing forwards, drawing from the most significant trends, digital marketing techniques and changes in online media consumption as well as buyer behaviour. You will be able to identify, prioritise, plan and manage digital marketing initiatives that will significantly improve user experiences and loyalty.

• Change mindsets to compete online
• Manage the process internally
• Brief and control agencies
• Manage digital marketing initiatives
• Launch initiatives tactical campaigns
• Deliver quality experiences leading to increased loyalty
   

Target Audience

Managers, executives and supervisors who would like to increase their productivity in work situations by being more assertive. Staff members who have people responsibility.

Curriculum

• Understanding the online customer – advanced audience profiling, user scenarios, segmentation
• Benchmarking against competitors
• Strategy development
• Identification of key areas for improvement
• Best-in-class case studies on e-commerce, websites, social media, email marketing and search
• Evaluation, testing and improvement methodologies and tools
• Emerging technologies and trends