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Mastering Social Media Fundamentals

Structure Duration One day
Time 9am - 5pm
Commencement Date 29 Mar 2017
16 Oct 2017

COURSE FEE (NON-MEMBER): S$321.00* (including 7% GST)
COURSE FEE (MEMBER): 
S$272.85* (including 7% GST)
* Members enjoy a 15% discount before GST
* Group Discount (3 or more participants) - 10%

FUNDING AVAILABLE:
COMPANY SPONSORED PARTICIPANT

1) SDF GRANT REIMBURSEMENT (Non-WSQ)
    SDF Grant Amount: S$14.00
    SDF Course Code: 
CRS-N-0040818
2) PIC Grant
    Click HERE for more info on PIC Grant.

INDIVIDUAL PARTICIPANT
SkillsFuture Credit

(Individual Singaporean aged 25 and above)
Pre-approved SkillsFuture funding of S$500.00
Click HERE for more info on SkillsFuture.

  Introduction

Every business today faces stiff competition not only from the fellow competitors but also from more informed customers. To emerge as the cream of the crop, there is a need to connect with all customers through an exclusive social network and influence.

Effective Social Media strategy will position any company to be the most personable and premium brand in their respective market place. This tailored-made course will lay the foundation you need to know in appreciating the value of social media in your business, how to create interesting content, manage different online conversation and grow your network to build exclusivity.


  Key Takeaways

Upon completion of this workshop, participants will be able to;

Use social media to add social elegance to your business
- Create interesting content to beat your competitors
- Manage different online conversation to garner public praises
- Develop and grow your network to build influence and prestige
- Identify key platforms of social media and their differences


  Who Should Attend

C-suite officers
- Sales executives and managers
- Marketing executives and managers
- Brand executives and managers
- Customer Service managers


Note:
- Participants should preferably have some social media online experience
- Participants should preferably come from companies with some social media presence


  Programme Outline
  1. Examining the value proposition of Social Media in business
  2. Create user generated content for branding
  3. Manage online conversation strategy to promote engagement
  4. Develop social media network to grow your influence
  5. What are the different Platforms and Channels of Social Media
  6. Examining the value proposition of Social Media in business

  Methodologies

- Applicable industry examples
- Interactive exercises
- Case studies


  Programme Trainer

Andrew Chow is a certified Life Coach, Entrepreneur, Speaker and Author Singapore. Andrew has spoken in many conferences to business leaders of South east Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI)

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook “Romancing the Media” has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 150 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.

 

Local Enquiries
etc@mdis.edu.sg
+65 6247 9111
ib@mdis.edu.sg
+65 6278 8000
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