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The Art of Influencing and Persuasion

Structure Duration Two days
Time 9am - 5pm
Commencement Date 07 - 08 Mar 2017
01 - 02 Jun 2017
04 - 05 Sep 2017
11 - 12 Dec 2017

COURSE FEE (NON-MEMBER): S$963.00* (including 7% GST)
COURSE FEE (MEMBER): S$818.55* (including 7% GST)
* Members enjoy a 15% discount before GST
* Group Discount (3 or more participants) - 10%


    SDF Grant Amount: S$28.00 
    SDF Course Code: CRS-N-0015332
2) PIC Grant
    Click HERE for more info on PIC Grant.

SkillsFuture Credit 
(Individual Singaporean aged 25 and above)
Pre-approved SkillsFuture funding of S$500.00
Click HERE for more info on SkillsFuture.


The ability to effectively influence and persuade lies at the heart of our personal and professional lives.  The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.  This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking.  They also work in one-on-one and small group interactions where most persuasion takes place.

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Gain insight into personal behaviour and understand how our personality and work behavior influences our ability to persuade and influence others
  • Understand the interpersonal skills needed for persuasive influencing
  • Complete a behaviour analysis and understand their influencing style
  • Determine how our social skills and interactions determine our ability to influence and persuade others
  • Master Cialdini’s 6 principles of persuasion
  • Understand how to be assertive but not aggressive or passive
  • Develop assertive influencing skills with all stakeholders including your boss
  • Create an action plan for greater persuasion

What Will Be Covered

  • The role of personality
    • 4 main types of personality
    • Personality profiling test
    • How personality type affects persuasion
  • Perception management
    • How perception affects persuasion
    • Verbal: choice of words
    • Vocal: tone of voice
    • Verbal: visual aids, dressing and demonstrations
  • Persuasive communication skills
    • Effective Social and Communication skills in persuasion
    • Hands-on practises
  • 6 Principles of Persuasion
    • How can we apply Dr Cialdini’s 6 principles?
    • Reciprocity: givers gain
    • Commitment and consistency: people don’t like to contradict themselves
    • Social proof: monkey see monkey do
    • Authority: the power of uniforms
    • Liking: the law of the same
    • Scarcity: limited time only!
  • Psychology of persuasion
    • Understanding persuasion from psychology angle
    • The exceptions
    • The persuasion challenge
  • 3-Step Persuasion
  • Assertion without aggression
  • Persuading people different from us
  • Power closing


Video case studies, Role-plays, Inter-team competition and games (experiential learning), Group Discussion/Brainstorming, Mindful self-reflection, Creating 90-day action plan

Trainer's Profile

Eugene has over 15 years’ experience in marketing, strategic communications and leadership. His expertise spans across media and investor relations, advertising and marketing communications, and regional cross-cultural leadership and change management.

During his career, Eugene has lived and worked in Asia’s two main financial hubs – Singapore and Hong Kong – and managed multi-cultural teams covering Southeast Asia, Japan, Korea, and India. He was responsible for recruitment, appraisals, budgeting, streamlining processes and spearheading large-scale special projects including regional investment conferences held in several cities. As a result, he has a strong grasp of cultural differences and has first-hand experience of managing diversity to increase team productivity.

Prior to corporate training, Eugene spent 10 years at the Singapore Exchange and global investment banks helping senior management from various industries strategise effective communication with their global shareholders. During this time, he was a guest speaker at investment conferences offering advice on communication best practices. In recognition of his skills, he received the prestigious Gold Award in Investor Relations from The Business Times.
Today as a trainer, coach and facilitator, Eugene inspires individuals and teams to maximise their personal effectiveness, communication, and leadership potential. He actively seeks to understand each participant’s challenges and effectively coaches them to fulfill their goals.

Eugene graduated from the Nanyang Technological University with a 2nd Upper Honours degree in Communications. He is fluent in both English and Mandarin.

"Eugene is one of the best trainers I know in the area of communications and leadership. He is highly skilled in drawing out the best from each participant so that we experience immediate results. I have learnt a lot from Eugene and I look forward to learning more." - H.P. Kay, Experienced Remisier, Philip Futures

“I give Eugene 5 out of 5! As the facilitator, Eugene was engaging and kept us motivated throughout the workshop. I really enjoyed it!” - Meike Holzhauer, Talent Lead Marketing, BHP Billiton

"Eugene was engaging and attentive throughout the whole course. He managed to focus on every single individual for 2 full days and gave very helpful feedback after each of our presentation practices. His attention to minute details ensured that even minor mistakes were pointed out and this helped us to significantly improve our communication skills!" - Ebony Ngieng, Account Executive, Maverique

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