Module Descriptions
Core Modules
Marketing
Designed to enable participants imbibe interest in the relevant managerial approach to marketing, this module prepares participants for a career in product management, customer services and tourism, international marketing and purchasing, advertising and public relations, marketing research and management consulting, e-business, as well as general management.
On completion of this module, students will be equipped with critical thinking and analytical skills, in executing feasible international marketing competencies in the confrontation of global competition.
Research Methodology And Decision Analysis for Business
This module will introduce participants to techniques in decision making, enhance ability to understand, analyse and interpret numerical data; apply scenario planning, simulation and alternative decision support systems; elicit probabilities and apply understanding in negotiating problems.
Working In Organisations
This module aims at developing a broad understanding of organisational activity and human behaviour in organisations; introduction of concepts, theories and principles which can be used in the analysis of organisational problems; and developing in participants a wide understanding of the role of management to enable them to develop their own skills as future managers in organisations.
Managerial Accounting
This course aims at equipping users of business data rather than preparers of business data, with an understanding of balance sheets, income statements, and statements of cash flow.
It introduces participants to financial, managerial and cost accounting concepts, principles and techniques to facilitate decision making in management.
Strategic Management - Capstone Core Module
This course will provide participants with in-depth understanding of the strategic management process, while exposing them to apply a wide array of theoretical models on practical situations.
It provides the students with a thorough grounding in the diverse approaches adopted within the strategy field to apply different theoretical frameworks in management.
The Banking And Finance Specialisation Modules
Bank Management
This module aims at introducing participants to: banking and the forces of change in the financial services market; banking financial statements, risks and valuation; strategic planning and measurement of bank performance; bank liquidity and liability management; and international agencies.
International Financial Markets
This specialisation module introduces participants to: the study of the international financial environment within which international businesses and multinational corporations operate; an overview of risk, direct foreign investment and the alternatives available to finance international trade.
Investment And Portfolio Analysis
The first half of this module will enable participants to understand and apply investment analysis; and understand security markets, valuation and investment alternatives.
The second part will prepare participants to understand efficient markets, portfolio theory and portfolio evaluation.
Seminars And Workshops
Plagiarism
This workshop will be conducted on a Saturday (Week 3 of Term One) and attendance is compulsory.
The focus of this workshop is to help participants understand: What is plagiarism; How to avoid plagiarism and the Academic consequence of plagiarism.
Dissertation And Research Methodology
The objectives of this workshop are to provide participants an understanding of: Dissertation Synopsis; Dissertation proposal; Research Methodology; Review of literature; Sampling; Data analysis; Referencing and Writing guidelines.
Career Planning
Job and career related workshops, such as, Interview Skills, Resume Writing, etc will be organised towards the end of the course to prepare students for job searching activities.
