Diploma in Marketing (Awarded by Management Development Institute of Singapore)

Objectives

• This course has been designed for students seeking careers in Marketing Business arena
• To provide a framework for developing marketing as well as business skills and knowledge needed at all management work

Assessment Methods

To pass the module, students must obtain an overall mark of 50% or more. Each module is assessed by 20% assignment, 10% participation and 70% examination.

Graduation and Degree/Certificate/Diploma

Students who successfully complete the programme will be awarded with the Diploma in Marketing awarded by MDIS.

The Management Development Institute of Singapore (MDIS), founded in 1956, is Singapore's oldest not-for-profit professional institute for lifelong learning. MDIS has two subsidiaries: Management Development Institute of Singapore Pte Ltd (MDIS Pte Ltd) to oversee its Singapore academic operations, and MDIS International Pte Ltd to further its globalisation strategy.

Principles of Business Management

This unit is to provide a concise coverage of current management concepts and processes and enable participants to apply effectively the knowledge to specific organisational situations.

Fundamentals of Information Technology

This unit is to provide participants with fundamental concepts of computer, adequate knowledge of business computing concepts, hardware and software components and information processing skills.

Direct Marketing

This unit is to provide participants with an understanding of the concepts of direct marketing and its role within the business environment. In addition, the knowledge gained will enable participants to plan and evaluate direct marketing campaigns.

Marketing Operations

This unit enables participants to conduct a basic marketing audit considering internal and external factors.

Marketing Environment & Practice

This unit familiarises the participants with the organisation’s micro-environment and its impact on marketing and an understanding of marketing in practice.

Understanding Customers & Consumers

This unit provides participants with an introduction to the topic of consumer behaviour. It enables participants to identify and explain the theories and strategies used to analyse and understand consumer behaviour. It also enables participants to explain and apply consumer behaviour concepts to marketing related decision making.

Structure and Duration

Day Programme (for International students only)

• 6 modules
• Minimum 6.5 months
• 3 modules per term

Commencement Date

Class Intake for 2012

: : Day Programme         Feb, Apr, May, July, Sep, Nov

Fees:
 

: : Tuition Fees            NIL

* All fees quoted are inclusive of GST.
* Non-tuition fees are not included.

Entry Requirements

Interested applicants must possess ONE of the following entrance requirements:

• GCE 'O' Levels (minimum 3 passes at C6 credit including English language)

    OR

• Full GCE 'N' Levels (minimum 5 passes at C6 credit including English language)

    OR

• MDIS Professional Certificate
• ITE/NITEC, Higher NITEC, CBS & ITC
• Partial GCE 'A' Levels
• Equivalent qualification from recognised institutions with relevant working experience with at least 2 years can be considered on case by case basis

Other equivalent qualification may be considered on a case by case basis

Additional Criteria

All applicants must demonstrate proficiency in English.

Applicants without C6 pass in English (EL1) at GCE ‘O’ Levels as First Language or its equivalent is required:

• To sit and pass the English placement test conducted by MDIS

    OR

• To score a minimum of band 6 in IELTS conducted by the British Council

    OR

• To score 213 points (computer-based) or 550 points (paper-based) in TOEFL

Student Pass Application

International student is required to apply for student pass if he/she wishes to study full-time in Singapore. Please click here for detail information.

Structure and Duration

Day Programme (for Local students only)

• 6 modules
• Minimum 6.5 months
• 3 modules per term

Evening Programme (for Local students only)

• 6 modules
• Minimum 11 months
• 2 modules per term

Commencement Date

Class Intake for 2012

: : Day Programme         Feb, Apr, May, July, Sep, Nov

: : Evening Programme         Jan, Apr, July, Nov

Fees:

: : Application Fee        S$21.40

Day Programme

: : Tuition Fees             S$4,494

: : Non-tuition Fees             S$352.74

: : Total Fees             S$4,846.74

* All fees quoted are inclusive of GST.
* Non-tuition include MDIS membership entrance fees, annual membership subscription fees, and fees protection insurance premiums.

Evening Programme

: : Tuition Fees             S$4,280

: : Non-tuition Fees             S$198.08

: : Total Fees             S$4,478.08

* All fees quoted are inclusive of GST.
* Non-tuition include MDIS membership entrance fees, annual membership subscription fees, and fees protection insurance premiums.

Entry Requirements

Interested applicants must possess ONE of the following entrance requirements:

• GCE 'O' Levels (minimum 3 passes at C6 credit including English language)

    OR

• Full GCE 'N' Levels (minimum 5 passes at C6 credit including English language)

    OR

• MDIS Professional Certificate
• ITE/NITEC, Higher NITEC, CBS & ITC
• Partial GCE 'A' Levels
• Equivalent qualification from recognised institutions with relevant working experience with at least 2 years can be considered on case by case basis

Other equivalent qualification may be considered on a case by case basis

Additional Criteria

All applicants must demonstrate proficiency in English.

Applicants without C6 pass in English (EL1) at GCE ‘O’ Levels as First Language or its equivalent is required:

• To sit and pass the English placement test conducted by MDIS

    OR

• To score a minimum of band 6 in IELTS conducted by the British Council

    OR

• To score 213 points (computer-based) or 550 points (paper-based) in TOEFL

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services

1. STUDY LOANS
    

   Organisation	Contact Number	Website
   TCC Limited	Tel : 6319 3700	www.tcc.org.sg
   DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800 629 2265	www.maybank2u.com.sg




2. CREDIT CARD INTEREST FREE 0%  INSTALMENT PLANS

   a)        For All Progammes(6 to 12 months)

   Organisation	Contact Number	Website
   Standard Chartered Bank	Tel : 1800 747 7000	www.standardchartered.com.sg
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   Maybank	Tel : 1800-9682265	www.maybank.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg
   OCBC	Tel : 1800 363 3333	www.ocbc.com.sg

   
   

   b)       For Degree & Masters Programmes (24 months)

   Organisation	Contact Number	Website
   POSB/DBS Bank	Tel : 1800 111 1111	www.dbs.com.sg
   UOB	Tel : 1800 22 66 121	www.uob.com.sg