YEAR ONE MODULES (CORE MODULES)
Introduction to Management, Business and Marketing
This module provides an overview of the activities of the organisation and the management. It introduces participants to the basic functions of management (planning, organising, leading and controlling) and the concepts of efficiency and effectiveness. The core implications of changes in modern business environment for organisational structure and responses will also be explored.
Introduction to Accounting
This module covers the preparation and interpretation of both financial and management accounts. It consists of two parts - Financial Accounting and Management Accounting. Topics covered include preparation of accounts for sole proprietors and companies, accounting theories, concepts, principles and treatment of stock valuation, identification and classification of relevant costs for decision making.
Introduction to Economics
This module will comprise of two parts - Microeconomics and Macroeconomics. Microeconomics will cover the choice and decision-making by households and firms, and examine how these decisions are coordinated by market mechanism. The behaviour of individuals, firms, factors of production and market structures will be the core focus. Macroeconomics will consider the problems of the economy as a whole, and the underlying relationships between economic aggregates, such as aggregate demand and supply, the circular flow, demand and supply of money, investment and savings, IS-LM model models, employment and inflation.
Information Systems
This module gives the students an overall view of information technology including methods of processing, storing and transmitting information, together with an appreciation of the scope and diversity of the applications of information technology.
Singapore Business Law
This module introduces participants to the Singapore Legal framework in the perspective of business. Topics include contract laws, agreements, agency and misinterpretations, company laws, company formation, takeovers, mergers, auditing, negligence and liquidation of a company. An introduction to the different forms of business organisations in Singapore will also be covered.
Statistical Methods
The objective of this module is to develop participants’ understanding of statistical methods at intermediate level and an awareness of their many applications in the business and management environment.
YEAR TWO MODULES
Marketing
To enable students to understand how the coordinated and integrated efforts of marketing can help to satisfy relevant customer needs and achieve organisational goals.
Financial Management
This module will enable the students to learn the essential tools and techniques of financial management in a business context. The course will expose the students taking a first course in finance to the terminology, theory, and analytical techniques of risk management, short term and long term financial management decisions.
Consumer Behaviour
This module looks into how individual and external factors affect consumer behaviour and buying decisions. It looks into how physiological, psychological and other social, cultural environment influence buying decisions and how a marketer may apply these consumer behaviour principles to achieve better results.
Marketing Research
This module provides participants with an understanding of the concept and growing importance of integrated marketing communications. It serves to provide a framework for participants to plan an IMC campaign by strategically integrating the various tools in IMC to develop an integrated marketing communications strategy utilising the various promotional tools.
Product And Pricing Strategy
To provide an in-depth understanding of the job of a “typical” product manager in marketing consumer and business to business goods/services. The first part of the module focuses on the four major activities common to the position:
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analysis of market information,
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developing product strategy,
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programming the strategy,
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implementation.
Second part of the module covers pricing decision and financial analysis for product management.
Management Theory and Practice
This module will review some of the pioneers in management thoughts by Taylor (Scientific Management), Mayo Human Relation), Weber and Fayol (Bureaucracy/Administrative Theory). It will also explore other management issues relating to organisation building (structural design and culture), power decision-making (Rational Comprehensive, incremental decisionmaking, mixed scanning and Garbage can models), strategic management, strategic planning, managing environments (internal: group, team, leadership, motivation and communication; external: managing change, innovation and organisation conflict), management control and total quality management.
YEAR THREE MODULES
Management of Marketing Channels
The management of marketing channels is an increasingly important area of study. This module introduces to students how to design, develop and maintain effective channel relations to achieve sustainable competitive advantage. It focuses on planning, organising and controlling alliances that help bring products and services to the market. Market channel is also increasingly seen as a mean of providing customer services to individuals and end-users.
Retail and Service Marketing
This module is divided into two areas of study: Retail marketing management and service marketing. Retail marketing looks into areas of organising the retail business, marketing planning, retail marketing mix, application of retailing information system, location analysis and brand management. Marketing of services look into areas like understanding the nature of service, buying behaviour, strategy in service marketing, offensive and defensive marketing strategies.
Marketing Management and Strategy
This module emphasis on a wider scope of traditional view of marketing to include a wider network approach with relational marketing and channel management. Business systems, core processes and business re-engineering are incorporated into the subject for strategic reasons.
Integrated Marketing Communications
This module provides participants with an understanding of the concept and growing importance of integrated marketing communications. It serves to provide a framework for participants to plan an IMC campaign by strategically integrating the various tools in IMC to develop an integrated marketing communications strategy utilising the various promotional tools.
Strategic Management
To develop students’ capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the calibre of its present strategy and its opportunities for gaining sustainable competitive advantage.
Entrepreneurship, Capital and the Firm
The objective of this module is to provide a practical hands-on approach to new firm creation, together with discussion of the factors affecting subsequent survival, growth or shutdown related issues.
