Production & Operations Management
The module introduces student to the concept of production or operations management and the various analytical tools. Upon completion students should be able to deal with problems involved in production and operations management by applying the concepts, ideas and analytical tools taught.
Marketing Communications
The module aims to create an awareness of the different facets of marketing communications. For example, advertising, public relations, sales management, below-the-line media and the focus on integrated marketing communications approach.
Financial Management
The module provides students with an understanding of the various methods of raising funds for investment under risk and uncertainty. It also aims to provide students with the principles and techniques involved in making investment decision to maximize possible returns; the optimal financial structure and the distribution of wealth to shareholders and financial statements analysis and their implications.
Management of HR & The Practice of Management
The module equips students with the essential knowledge and skills in the management of human resources within an orgainisation, and to develop and implement policies and practices to meet the company’s needs. It also aims to develop an understanding of key managerial concepts, both traditional and ‘modern’ related to management as a profession, and to provide a sound basis on which to build knowledge specific managerial activities.
Micro-economics
The module provides students with an understanding of how society resolves the problem of scarcity and the different mechanism through which society decides what, how and for whom to produce. It also shows the demand behaviour of consumers and the supply decisions of producers, and how a market reconciles demand and supply through price adjustments. Students will also understand how differences in market structure affect competition and the output decisions of firms.
Managing E-Business
The module provides students with an understanding of the concepts and principles of e-business along with the strategies and business processes that enables practitioners to position their organizations for success. Students would be able to explain how business work on the internet, map out marketing strategies on the internet and understand the legal and security issues concerning e-businesses.
