This module aims to introduce to students key economic concepts, principles and policy instruments in the context of the business environment. The emphasis will be on the relevant microeconomic reasoning to evaluate the structure, conduct and performance of business organisations and assess major influences shaping the behavior of business organisations.
This module aims to equip the students with relevant knowledge and understanding of accounting, and finance concepts and techniques that are relevant in the business environment. At the end of the course, students are expected to incorporate fundamental accounting and finance concepts in the areas of decision making, planning, control, risk assessment and financial resource management.
The aim of the module is to provide the student with an understanding of basic theories and concepts in international economics and their importance in the world today.
Upon successful completion of this module, students should be able to:
Explain how international economic theory has been shaped by real world events
Understand the different international economic theoretical models in light of ‘real world’ situations
Explain and discuss specific policy issues in international economic
Understand the effect of globalisation on the current policy debate on international trade, foreign direct investment and multinational corporations
This module aims to provide the student an understanding of the basic concepts, principles, and theories in International Marketing as well as the practice of it. It seeks to examine the specific issues involved in entering overseas markets, as well as practical solutions to international logistic problems and decision making.
Management of HR and the Practice of Management
This module aims to equip participants with the essential knowledge and skills in the management of human resources within an organisation, and to develop and implement policies and practices to meet the company’s needs. It also aims to develop an understanding of key managerial concepts, both traditional and “modern”, related to Management as a profession, and to provide a sound basis on which to build knowledge specific managerial activities.
This module aims to provide an overview of e-Business from a managerial perspective. It will introduce the fundamental concepts and frameworks for exploring e-Business opportunities by comparing and contrasting various e-Business models. The course will also examine e-Business strategies and implementation issues faced by new Internet ventures as well as established firms. Current issues surrounding e-Business practices such as the role of intranets and extranets, electronic payment systems, Internet security, privacy, and regulations will be discussed as well. Learning in this course is accomplished through a combination of lectures, case analysis and discussion, and group presentations.
This module highlights the significance of marketing communications today. It aims to explain the various tools available for the practice of it today, including the swiftly changing role of e-Marketing. It highlights the importance of integrated marketing communications in today’s marketplace and how it can be put into practice.
Productions and Operations Management
Operations Management (OM) has a profound effect on manufacturing and services. The objective of this module is to equip students with the knowledge and abilities of the various functions of OM to manage their manufacturing products and services more intelligently and innovatively. Fundamentally, OM is the transformation of inputs to outputs given the constraints of the environment and the availability of the tools provided. This module also enables students to appreciate what it means to make decisions that would impact a manufacturing and services operations.
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 40 (tutorial)
Click here to download profiles of lecturers.