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Home > Management Development & Consultancy > SDF PREAPPROVED EXECUTIVE DEVELOPMENT PROGRAMME > Curriculum |
Detailed Course curriculum
UOB - MDIS BUSINESS CERTIFICATE PROGRAMME (BCP)
(SDF pre-approved In-Company Training Programme)
1. Business Certificate in Communication Skills
2. Business Certificate in Marketing Management
3. Business Certificate in Principles of Business Management
4. Business Certificate in Business Accounting & Finance
5. Business Certificate in Fundamentals of Information Technology
1. Business Certificate in Communication Skills
Objective
To enable participants to understand the importance of communication.
To provide essential knowledge for participants to use the various communications skills to enhance efficiency in a business environment.
Content
• Communication concept for business and social occasions
• Various types of communication: verbal/ non-verbal, written, interpersonal, organizational group
• Listening and questioning skills
• Verbal communication - Effective speaking skills
• Written communication - Effective writing skills
• People interaction skills
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2. Business Certificate in Marketing Management
Objective
To equip participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of how marketing actually works, especially in the rapidly evolving world of marketing
Content
• Introduction to marketing management
• The marketing mix
• Promotional tools
• Use of advertising and Public Relations
• Marketing segmentation, targeting, positioning
• Behavioural aspects of marketing, consumer behaviour, decision-making process
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3. Business Certificate in Principles of Business Management
Objective
This module will provide a concise coverage of current management concepts and processes so as to enable students to apply their knowledge to specific organisational situations more effectively.
Content
• Nature of Management· Development of Management Thought & Practice
• The Business Environment
• Corporate Strategy & Planning
• Organising & Time Management
• Group Problem - Solving & Decision Making
• The Control System of Organisation
• Organisational Structure · Delegation, Authority & Responsibility
• Leadership Qualities of a Manager
• The Communications Process
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4. Business Certificate in Business Accounting & Finance
Objective
This course is designed to provide the fundamental concepts in business accounting and financial management and the importance of the need, sources and uses of funds. The participants are expected to apply analytical techniques learnt in main areas of costing and financial decision making, i.e. financial statement analysis, budgetary planning and control, capital budgeting, product costing and short term cost-volume-profit relationship.
Content
• Introduction to Managerial Finance
• Financial Planning & Capital Budgeting
• Corporate Reports
• Profit Determination
• Financial Statement Analysis
• Time Value of Money
• Financial Forecasting, Planning and Budgeting
• Cash Flow Budgeting & Cost Build-up
• Costing Systems & Records
• Marginal Costing & Break-even Analysis
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5. Business Certificate in Fundamentals of Information Technology
Objective
This module will equip students with fundamental concepts of computer, adequate knowledge of business computing concepts, hardware & software components, and information processing skills.
Content
• Computing in Business
• Operating system
• Information processing devices
• Date communications
• Networks
• Hardware Configurations & Software Installation
• Window-based word processing
• MS windows
• Importing & Exporting of files
• Graphics
• Columns & Mail Merge
• Multimedia
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